majiayu000 Script From Hooks
Build modular ad scripts from winning hooks.
Process
Step 1: Analyze Winning Hooks
For each hook: psychological trigger used, expectation set, emotional state created, promise implied.
Step 2: Select Body Framework
TESTIMONIAL BODY
- Real customer story, specific results
- Before → struggle → discovery → result
EXPLAINER BODY
- Problem identification
- Why other solutions fail
- Unique mechanism explanation
SOCIAL PROOF BODY
- Multiple testimonials
- Results compilation
- Authority endorsements
DEMONSTRATION BODY
- Product in action
- Visual proof of claims
- Side-by-side comparison
LISTICLE BODY
- 3-5 benefits/reasons
- Build to strongest point
Step 3: Add B-Roll Suggestions
For each section: visuals needed, stock footage keywords, AI generation prompts, product shots, UGC clips.
Step 4: Create CTA Variants
Direct: "Click the link below" / "Tap to learn more" Scarcity: "Sale ends Friday 6PM Eastern" / "Only X left" Story-Based: Mini testimonial leading to action Risk Reversal: Money-back guarantee, free trial
Step 5: Output Modular Scripts
## SCRIPT: [Name]
Hook: "[Original hook]" | Length: [15s/30s/60s/90s]
### HOOK (0:00-0:03)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]
### BODY 1 (0:03-0:15)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]
### BODY 2 (0:15-0:25)
**VO:** [Script]
**Visual:** [What viewer sees]
### CTA (0:25-0:30)
**VO:** [Script]
**Visual:** [What viewer sees]
**Text Overlay:** [On-screen text]
### EDITING NOTES
- Pacing: [Fast/medium/slow]
- Music: [Style]
- Transitions: [Cut types]
### VARIATION OPTIONS
- Alt Hook: [Alternative]
- Alt CTA: [Alternative]
Key Frameworks
Trojan Horse (LeadsIcon)
- Hook with attention (not product)
- Build belief through story/proof
- Product reveal comes LAST
- CTA is reminder, not hard sell
Problem-Mechanism-Proof
- Agitate problem (hook)
- Explain unique mechanism
- Provide proof/testimonials
- Clear call to action
Authenticity Rules (LeadsIcon)
- Never script reactions - capture real ones
- Polish kills performance
- Shot on phone > shot on camera
- If it looks like an ad, it fails
Source: LeadsIcon, VISCAP