1---2name: scriptwriting3description: Use when crafting scripts, storyboards, and messaging for video content.4---5
6# Video Scriptwriting Systems Skill
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8## When to Use
9- Developing scripts for explainer, testimonial, thought leadership, or product videos.
10- Aligning scripts with positioning, CTA, and voice/tone guidelines.
11- Iterating on scripts based on feedback or performance data.
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13## Framework
141. **Hook** – capture attention in first 5 seconds (question, stat, bold claim).
152. **Problem/Insight** – relate to audience pain or opportunity.
163. **Solution Story** – product capability or narrative proof with visuals.
174. **Proof** – customer quote, metric, analyst validation.
185. **CTA** – single next step (demo, trial, download, subscribe).
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20## Templates
21- Script template with columns for VO/dialogue, visuals, motion notes, duration.
22- Storyboard grid with frame, description, audio, graphics, CTA.
23- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
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25## Tips
26- Write for ear: short sentences, contractions, conversational tone.
27- Add direction for B-roll, overlays, animations, and text callouts.
28- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.
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