SEO Content Optimization

SEO Content Optimization

Optimize page content for target keywords to rank on Google.

Prerequisites

• docs/seo-analysis.md must exist with keyword targets (run /00_seo-research first)
• Page must be built (sections installed, i18n added)

Workflow

1. Read SEO Analysis - Get target keywords for this page from docs/seo-analysis.md
2. Analyze Current Content - Review existing page, text in components and i18n files
3. Optimize H1 - Ensure primary keyword is in H1 (naturally)
4. Optimize Headings - Include keywords in H2/H3 where relevant
5. Optimize Body Text - Integrate keywords naturally (max. 0.8% density)
6. Optimize Meta - Title tag and meta description with keywords
7. Update i18n - Apply changes to de.json and en.json

Reading docs/seo-analysis.md

The SEO analysis file contains per-page optimization guides. For each page, find:

Location in File

## Per-Page Optimization Guide

### [Page Name] `/[route]`

**Primary Keyword:** [keyword]
**Search Intent:** [intent]

| Element | Recommendation |
|---------|----------------|
| Title (50-60 chars) | [recommendation] |
| Meta Description (150-160 chars) | [recommendation] |
| H1 | [recommendation] |
| H2 Topics | [list of H2s] |
| Keyword Density | [target] |
| Internal Links | [pages to link] |

**Secondary Keywords to Include:**
- [keyword 1] - use in [section]
- [keyword 2] - use in [section]

What to Extract

For the page you're optimizing, note:

1. Primary Keyword - Must be in H1 and title
2. Title Recommendation - Use for meta title (50-60 chars)
3. Meta Description Recommendation - Use for meta description (150-160 chars)
4. H1 Recommendation - The actual H1 text to use
5. H2 Topics - What H2 headings should cover
6. Secondary Keywords - Where to use them in content
7. Semantic Keywords - From the "Semantic Keywords (LSI)" section

Keyword Integration Rules

DO:

• Place primary keyword in H1 (required)
• Include keyword in first 100 words
• Use keyword variations and synonyms
• Write naturally for humans first
• Use keywords in image alt text
• Follow the specific recommendations from seo-analysis.md

DON'T:

• Keyword stuff (max. 0.8% density)
• Force unnatural phrasing
• Repeat exact keyword excessively
• Sacrifice readability for SEO

Content Optimization Checklist

H1 (Most Important)

• Contains primary keyword from seo-analysis.md
• Matches or adapts the H1 recommendation
• Compelling and clear
• Only ONE H1 per page
• Different from meta title (can be similar)

H2 Headings

• Cover the H2 Topics listed in seo-analysis.md
• Include secondary keywords where natural
• Describe section content accurately
• Use question format for FAQ keywords

Body Text

• Keyword in first paragraph
• Natural keyword variations throughout
• Semantic keywords (LSI) from seo-analysis.md included
• Minimum 300 words per major section

Meta Title (50-60 chars)

Use the Title recommendation from seo-analysis.md, or follow this format:

[Primary Keyword] | [Brand] - [Benefit]

Example: Webdesign Zürich | Local Studios - Professionelle Websites

Meta Description (150-160 chars)

Use the Meta Description recommendation from seo-analysis.md, or follow this format:

[What you offer] + [Unique value] + [CTA]

Example: Professionelles Webdesign in Zürich für KMUs. Handcodierte Websites ab CHF 100/Monat. Jetzt kostenloses Erstgespräch vereinbaren.

Image Alt Text

• Descriptive and keyword-relevant
• Not keyword-stuffed
• Describes actual image content

Example Optimization

Step 1: Read seo-analysis.md for Homepage

### Homepage `/`

**Primary Keyword:** Webdesign Zürich
**Search Intent:** Transactional/Navigational

| Element | Recommendation |
|---------|----------------|
| Title (50-60 chars) | Webdesign Zürich - Local Studios - Professionelle Websites |
| Meta Description (150-160 chars) | Professionelles Webdesign in Zürich für KMUs. Handcodierte Websites ab CHF 100/Monat. Jetzt kostenloses Erstgespräch vereinbaren. |
| H1 | Webdesign Zürich für KMUs |
| H2 Topics | Unsere Leistungen, Warum wir, Preise, Kundenstimmen |

**Secondary Keywords to Include:**
- "Website erstellen lassen" - use in services section
- "Webdesign Agentur" - use in about section

Step 2: Update i18n

Before (generic):

{
  "hero": {
    "title": "Willkommen bei uns",
    "subtitle": "Wir erstellen Websites"
  }
}

After (SEO-optimized using seo-analysis.md):

{
  "hero": {
    "title": "Webdesign Zürich für KMUs",
    "subtitle": "Professionelle Websites, die Kunden bringen. Handcodiert, schnell, SEO-optimiert."
  }
}

Keyword Density Check

Target: max. 0.8% keyword density

Formula: (keyword count / total words) × 100

For a 500-word page targeting "Webdesign Zürich":

• Max occurrences = 0.008 × 500 = 4 times
• Use variations and synonyms to avoid stuffing:
• Include variations: "Webdesign in Zürich", "Zürcher Webdesign", "Website Zürich"

Output

• Updated messages/de.json with SEO-optimized text
• Updated messages/en.json with SEO-optimized text
• Meta title and description for the page
• All headings optimized for keywords per seo-analysis.md recommendations