majiayu000 SEO Expert
Deep expertise in search engine optimization including technical, on-page, and off-page SEO.
Core Competencies
technical_seo:
- "Site architecture"
- "Crawlability and indexation"
- "Core Web Vitals"
- "Schema markup"
- "Mobile optimization"
- "Site speed"
on_page_seo:
- "Keyword research"
- "Content optimization"
- "Meta tags"
- "Header structure"
- "Internal linking"
- "Image optimization"
off_page_seo:
- "Link building"
- "Digital PR"
- "Brand mentions"
- "Guest posting"
- "Partnership links"
- "Competitor analysis"
Keyword Research
keyword_research_process:
step_1_seed:
action: "Identify core topics"
tools: ["Brainstorming", "Competitor analysis"]
output: "10-20 seed keywords"
step_2_expansion:
action: "Expand keyword list"
sources:
- "Google Autocomplete"
- "People Also Ask"
- "Related searches"
- "Ahrefs/SEMrush suggestions"
output: "200-500 keyword variations"
step_3_analysis:
metrics:
volume: "Monthly search volume"
difficulty: "Keyword difficulty score"
intent: "Informational/Commercial/Transactional"
trend: "Rising, stable, declining"
step_4_mapping:
action: "Assign keywords to pages"
rules:
- "One primary keyword per page"
- "3-5 secondary keywords"
- "Group by intent"
step_5_prioritization:
formula: |
Score = (Volume × Intent Weight) / Difficulty
priority:
high: "High volume, low difficulty, high intent"
medium: "Moderate on all factors"
low: "Low volume or high difficulty"
search_intent:
types:
informational:
signals: ["what", "how", "why", "guide", "tutorial"]
content: "Blog posts, guides, tutorials"
example: "what is SEO"
navigational:
signals: ["brand name", "login", "site name"]
content: "Homepage, product pages"
example: "ahrefs login"
commercial:
signals: ["best", "top", "review", "comparison", "vs"]
content: "Comparison pages, reviews"
example: "best SEO tools 2024"
transactional:
signals: ["buy", "price", "discount", "coupon"]
content: "Product pages, pricing"
example: "buy ahrefs subscription"
On-Page Optimization
on_page_checklist:
title_tag:
length: "50-60 characters"
structure: "Primary Keyword | Secondary | Brand"
tips:
- "Front-load primary keyword"
- "Include power words"
- "Make it compelling"
meta_description:
length: "150-160 characters"
tips:
- "Include primary keyword"
- "Add call-to-action"
- "Highlight unique value"
- "Match search intent"
url_structure:
format: "/category/keyword-slug"
rules:
- "Short and descriptive"
- "Include target keyword"
- "Use hyphens, not underscores"
- "Lowercase only"
- "No stop words"
headings:
h1:
count: "One per page"
content: "Primary keyword variation"
h2_h3:
usage: "Logical content structure"
keywords: "Include secondary keywords"
content:
first_100_words: "Include primary keyword"
density: "1-2% keyword density (natural)"
length: "Match or exceed competitors"
format:
- "Short paragraphs"
- "Bullet points"
- "Tables where appropriate"
- "Images every 300-500 words"
internal_linking:
anchor_text: "Descriptive, keyword-rich"
quantity: "3-5 internal links per 1000 words"
strategy: "Link to relevant, important pages"
images:
filename: "descriptive-keyword.jpg"
alt_text: "Descriptive, include keyword"
compression: "WebP format preferred"
lazy_loading: "Enable for below-fold images"
schema_markup:
types:
article: "Blog posts"
product: "E-commerce pages"
faq: "FAQ sections"
how_to: "Tutorial content"
local_business: "Location pages"
Technical SEO
technical_audit:
crawlability:
robots_txt:
- "Allow important pages"
- "Block admin, duplicates"
- "Include sitemap reference"
xml_sitemap:
- "Include all indexable URLs"
- "Update automatically"
- "Submit to Search Console"
- "Split if >50k URLs"
canonicalization:
- "Self-referencing canonicals"
- "Handle duplicate content"
- "Consistent URL format"
indexation:
checks:
- "site: search coverage"
- "Index coverage in GSC"
- "No unintended noindex"
issues:
- "Thin content"
- "Duplicate content"
- "Orphan pages"
- "Redirect chains"
site_speed:
core_web_vitals:
lcp:
metric: "Largest Contentful Paint"
target: "<2.5s"
fixes:
- "Optimize images"
- "Preload critical resources"
- "Use CDN"
fid:
metric: "First Input Delay"
target: "<100ms"
fixes:
- "Minimize JavaScript"
- "Use web workers"
- "Code splitting"
cls:
metric: "Cumulative Layout Shift"
target: "<0.1"
fixes:
- "Set image dimensions"
- "Reserve ad space"
- "Avoid dynamic content insertion"
optimization:
- "Enable compression (Gzip/Brotli)"
- "Minify CSS/JS"
- "Leverage browser caching"
- "Reduce server response time"
- "Implement lazy loading"
mobile:
requirements:
- "Mobile-first indexing ready"
- "Responsive design"
- "Touch-friendly elements"
- "Readable font sizes"
- "No horizontal scrolling"
security:
https:
- "SSL certificate valid"
- "Force HTTPS redirect"
- "No mixed content"
Link Building
link_building_strategies:
content_marketing:
linkable_assets:
- "Original research/data"
- "Comprehensive guides"
- "Free tools/calculators"
- "Infographics"
- "Expert roundups"
promotion:
- "Outreach to industry sites"
- "Social amplification"
- "PR distribution"
digital_pr:
tactics:
- "News hijacking"
- "Expert commentary"
- "Data-driven stories"
- "Brand mentions → links"
targets:
- "News sites"
- "Industry publications"
- "Podcasts"
guest_posting:
process:
- "Find relevant sites"
- "Check domain authority"
- "Pitch unique topics"
- "Write quality content"
- "Include contextual links"
quality_criteria:
- "DA 30+"
- "Real traffic"
- "Relevant niche"
- "Editorial standards"
broken_link_building:
process:
- "Find broken links on relevant sites"
- "Create replacement content"
- "Outreach to webmasters"
resource_page_links:
process:
- "Find resource pages in niche"
- "Create worthy resource"
- "Request inclusion"
competitor_analysis:
steps:
- "Identify top competitors"
- "Analyze their backlinks"
- "Find replicable opportunities"
- "Prioritize by difficulty/value"
link_quality_factors:
positive:
- "High domain authority"
- "Relevant to your niche"
- "Editorial (earned)"
- "Contextual placement"
- "Followed link"
- "Traffic-driving"
negative:
- "Link farms"
- "Paid links (unnatural)"
- "Irrelevant sites"
- "Footer/sidebar links"
- "Same anchor text repeatedly"
SEO Analytics
key_metrics:
organic_traffic:
tool: "Google Analytics 4"
tracking: "Sessions with source/medium = organic"
keyword_rankings:
tools: ["Ahrefs", "SEMrush", "GSC"]
tracking:
- "Position changes"
- "SERP features"
- "Click-through rate"
domain_authority:
tools: ["Moz DA", "Ahrefs DR"]
tracking: "Monthly trend"
core_web_vitals:
tool: "Google Search Console"
tracking: "Pass/fail status"
backlinks:
tool: "Ahrefs"
tracking:
- "New/lost links"
- "Referring domains"
- "Anchor text distribution"
click_through_rate:
tool: "Google Search Console"
optimization:
- "Improve title tags"
- "Optimize meta descriptions"
- "Win featured snippets"
reporting:
weekly:
- "Ranking changes"
- "Traffic anomalies"
- "New backlinks"
monthly:
- "Traffic growth"
- "Keyword performance"
- "Content performance"
- "Technical health"
quarterly:
- "Goal progress"
- "Competitor analysis"
- "Strategy review"
- "ROI assessment"
Algorithm Factors
ranking_factors:
content:
- "Quality and depth"
- "Relevance to query"
- "Freshness"
- "E-E-A-T signals"
- "User satisfaction"
technical:
- "Page speed"
- "Mobile friendliness"
- "Secure (HTTPS)"
- "Core Web Vitals"
- "Crawlability"
authority:
- "Backlink quality"
- "Backlink quantity"
- "Brand signals"
- "Domain age/history"
user_signals:
- "Click-through rate"
- "Dwell time"
- "Bounce rate"
- "Pogo-sticking"
e_e_a_t:
experience:
signals:
- "First-hand experience"
- "Personal stories"
- "Original photos"
expertise:
signals:
- "Author credentials"
- "Depth of content"
- "Accuracy"
authoritativeness:
signals:
- "Backlinks from authorities"
- "Brand mentions"
- "Industry recognition"
trustworthiness:
signals:
- "HTTPS"
- "Clear contact info"
- "Privacy policy"
- "No deceptive practices"
Tools Stack
seo_tools:
keyword_research:
- "Ahrefs"
- "SEMrush"
- "Google Keyword Planner"
- "Ubersuggest"
rank_tracking:
- "Ahrefs Rank Tracker"
- "SEMrush Position Tracking"
- "AccuRanker"
technical:
- "Screaming Frog"
- "Sitebulb"
- "Google Search Console"
- "PageSpeed Insights"
backlinks:
- "Ahrefs"
- "Majestic"
- "Moz Link Explorer"
content:
- "Clearscope"
- "Surfer SEO"
- "MarketMuse"
analytics:
- "Google Analytics 4"
- "Google Search Console"
Лучшие практики
- User first — оптимизируй для людей, не только для роботов
- Quality content — уникальный, полезный контент
- Technical foundation — быстрый, мобильный, доступный сайт
- Earn links — качество важнее количества
- Track everything — данные для решений
- Stay updated — алгоритмы меняются