SEO Optimization

SEO Optimization Skill

Instructions

When optimizing for SEO:

1. On-Page SEO

Title Tags:

• 50-60 characters max
• Primary keyword near the beginning
• Include brand name at end
• Make it compelling and clickable

<title>Primary Keyword - Secondary Keyword | Brand Name</title>

Meta Descriptions:

• 150-160 characters
• Include primary keyword
• Call-to-action
• Unique for each page

<meta name="description" content="Compelling description with keyword that encourages clicks. Learn more about X today!">

Heading Structure:

<h1>One H1 per page with primary keyword</h1>
<h2>Section headings with secondary keywords</h2>
<h3>Subsections for organization</h3>

2. Technical SEO

Essential Meta Tags:

<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://example.com/page/">

Open Graph (Social Sharing):

<meta property="og:title" content="Page Title">
<meta property="og:description" content="Description">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://example.com/page/">
<meta property="og:type" content="website">

Twitter Cards:

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Description">
<meta name="twitter:image" content="https://example.com/image.jpg">

3. Schema Markup (JSON-LD)

Organization:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-xxx-xxx-xxxx",
    "contactType": "customer service"
  },
  "sameAs": [
    "https://facebook.com/company",
    "https://twitter.com/company"
  ]
}

Product:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "image": "https://example.com/product.jpg",
  "description": "Product description",
  "brand": {"@type": "Brand", "name": "Brand"},
  "offers": {
    "@type": "Offer",
    "price": "49.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "124"
  }
}

Article/Blog Post:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {"@type": "Person", "name": "Author Name"},
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-20",
  "image": "https://example.com/article-image.jpg"
}

FAQ:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Question text?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Answer text."
    }
  }]
}

4. Core Web Vitals

LCP (Largest Contentful Paint) < 2.5s:

• Optimize images (WebP, lazy loading)
• Preload critical assets
• Use CDN

FID (First Input Delay) < 100ms:

• Minimize JavaScript
• Break up long tasks
• Use web workers

CLS (Cumulative Layout Shift) < 0.1:

• Set image dimensions
• Reserve space for ads/embeds
• Avoid inserting content above existing content

5. Image SEO

<img
  src="image.webp"
  alt="Descriptive alt text with keyword"
  width="800"
  height="600"
  loading="lazy"
  decoding="async"
>

6. URL Structure

Good:

• example.com/category/product-name
• example.com/blog/how-to-do-something

Avoid:

• example.com/p?id=123
• example.com/category/sub/sub/page

7. Internal Linking

• Use descriptive anchor text
• Link to related content
• Create topic clusters
• Maintain reasonable link depth (3 clicks max)

8. SEO Checklist

• Unique title tag with keyword
• Meta description with CTA
• One H1 with primary keyword
• Schema markup implemented
• Images optimized with alt text
• Internal links added
• Mobile-friendly
• Page speed optimized
• Canonical URL set
• XML sitemap updated