Serp Analysis

SERP Analysis

When to Use

• Analyzing search results for a keyword
• Classifying search intent
• Identifying SERP feature opportunities
• Competitive intelligence gathering

Intent Classification

Intent Types

Classification Process

1. Search the keyword using WebSearch
2. Analyze result types:
   • All informational = Informational intent
   • Mix of reviews/comparisons = Commercial intent
   • Product pages dominant = Transactional intent
   • Single brand dominant = Navigational intent
3. Check for mixed intent (common for broad keywords)
4. Note confidence level (% of results supporting classification)

SERP Features

Feature Identification

Featured Snippet Types

Competitive Analysis

Competitor Data to Collect

For each top 10 result, note:

1. Domain authority (relative, not exact)
2. Content format (guide, listicle, comparison, etc.)
3. Word count (approximate)
4. Heading structure (H2 topics covered)
5. Unique angle (what makes them different)
6. Content gaps (what they miss)

Competitor Matrix Template

Output Format

## SERP Analysis: {keyword}

### Search Intent
- **Primary Intent**: {Informational | Commercial | Transactional | Navigational}
- **Confidence**: {percentage}%
- **Secondary Intent**: {if mixed}

### SERP Features Present
- [ ] Featured Snippet ({type})
- [ ] People Also Ask
- [ ] Image Pack
- [ ] Video Results
- [ ] Local Pack
- [ ] Knowledge Panel
- [ ] Sitelinks

### Competitor Analysis
| Rank | Domain | Format | Words | Unique Angle |
|------|--------|--------|-------|--------------|
| 1 | {domain} | {format} | {count} | {angle} |
...

### Content Gaps Identified
1. {gap} - {which competitors miss this}
2. {gap} - {which competitors miss this}

### Recommendations
1. **Content Format**: {recommended format based on SERP}
2. **Word Count**: {recommended based on competitors + 20%}
3. **Featured Snippet**: {opportunity and how to capture}
4. **Differentiator**: {unique angle to stand out}