Social Listening Brief
Overview
Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.
When to Use
Use this skill when the user asks:
- what are people saying about X?
- monitor this brand/topic/category
- find complaints or praise about a product
- summarize recent social discussion
- compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads
Useful Sources
- Reddit search, subreddit search, posts, comments
- TikTok search top/keyword/hashtag and comments
- YouTube search, transcripts, comments
- Instagram reels search and hashtag search
- LinkedIn post search
- Threads search
- Google search when platform search is not enough
Workflow
- Define topic, aliases, competitor names, and date window.
- Search multiple relevant sources, not every source blindly.
- Keep URLs, dates, platform, engagement metrics, and exact quotes.
- Cluster conversations into themes.
- Separate positive, negative, neutral, and mixed signals.
- Highlight representative examples and action items.
Output Format
# Social Listening Brief: {topic}
## Executive Summary
- Main takeaway:
- Conversation volume: Low/Medium/High
- Sentiment: Positive/Neutral/Negative/Mixed
- Confidence: High/Medium/Low
## Top Themes
| Theme | Sentiment | Evidence | Representative quote/source |
|---|---|---|---|
## Notable Posts
- [source](url) — why it matters
## Risks / Opportunities
- ...
## Recommended Actions
1. ...
Common Pitfalls
- Do not pretend this is exhaustive social monitoring. It is public-data research.
- Do not average sentiment across very different communities without caveats.
- Do not use engagement as a proxy for truth.
1---2name: social-listening-brief3description: Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.4license: MIT5---6
7# Social Listening Brief
8
9## Overview
10
11Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.
12
13## When to Use
14
15Use this skill when the user asks:
16
17- what are people saying about X?
18- monitor this brand/topic/category
19- find complaints or praise about a product
20- summarize recent social discussion
21- compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads
22
23## Useful Sources
24
25- Reddit search, subreddit search, posts, comments
26- TikTok search top/keyword/hashtag and comments
27- YouTube search, transcripts, comments
28- Instagram reels search and hashtag search
29- LinkedIn post search
30- Threads search
31- Google search when platform search is not enough
32
33## Workflow
34
351. Define topic, aliases, competitor names, and date window.
362. Search multiple relevant sources, not every source blindly.
373. Keep URLs, dates, platform, engagement metrics, and exact quotes.
384. Cluster conversations into themes.
395. Separate positive, negative, neutral, and mixed signals.
406. Highlight representative examples and action items.
41
42## Output Format
43
44```markdown
45# Social Listening Brief: {topic}
46
47## Executive Summary
48- Main takeaway:
49- Conversation volume: Low/Medium/High
50- Sentiment: Positive/Neutral/Negative/Mixed
51- Confidence: High/Medium/Low
52
53## Top Themes
54| Theme | Sentiment | Evidence | Representative quote/source |
55|---|---|---|---|
56
57## Notable Posts
58- [source](url) — why it matters
59
60## Risks / Opportunities
61- ...
62
63## Recommended Actions
641. ...
65```
66
67## Common Pitfalls
68
69- Do not pretend this is exhaustive social monitoring. It is public-data research.
70- Do not average sentiment across very different communities without caveats.
71- Do not use engagement as a proxy for truth.
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