majiayu000 Social Listening Brief
Summarize what people are saying and what the brand should do next.
Inputs
- Brand/product, competitors, category terms, market, platforms, and time window.
- The decision this brief should inform.
- Known aliases, misspellings, product names, and campaign phrases.
Workflow
- Build transparent query groups: owned brand, products, competitors, category, problems, and campaign terms.
- Collect public posts and comments with
scrapecreators-api. Select sources for the audience and category from TikTok, Instagram, YouTube, Facebook, LinkedIn, X, Reddit, Threads, Bluesky, and Pinterest rather than forcing every platform into every brief. - Deduplicate reposts and separate owned content, earned mentions, creator content, customer questions, complaints, and spam.
- Cluster conversations by topic, emotion, purchase stage, and intent. Validate sentiment against the original context; sarcasm defeats naive labels.
- Separate repeated signals supported across accounts, posts, or platforms from isolated comments and single-post spikes. Compare the current window with an earlier baseline when available.
- State what was searched but not found; absence in a public sample is not proof that a conversation does not exist.
- Identify action items for content, community, customer support, creative, landing pages, or product research.
Output
- Executive summary.
- Coverage, query set, and sample limitations.
- Conversation volume and theme table using sample counts and repeated-versus-isolated labels.
- Sentiment drivers with representative linked examples.
- Top questions, objections, praise, complaints, creator signals, and competitor mentions.
- Emerging risks and opportunities.
- Prioritized actions with owner type and urgency.
Never call a public social sample representative of all customers. Do not infer sensitive personal traits.