Social Strategy

Social Media Strategy Skill

Core Philosophy

"Social media is not a megaphone. It's a conversation."

In 2024, social media success comes from authentic engagement and platform-native content. Broadcasting doesn't work; building community does. Algorithms favor content that sparks genuine interaction.

Fundamental Principles

1. Platform-Native Content

• Each platform has its own culture and format
• Don't just cross-post the same content everywhere
• Adapt messaging to platform expectations
• Respect platform-specific norms

2. Value Over Promotion

• 80/20 rule: 80% value, 20% promotion
• Teach, don't sell
• Share insights, not just links
• Be helpful first, promotional second

3. Authentic Voice

• Maintain brand voice while being human
• Engage in two-way conversations
• Respond to comments and mentions
• Be approachable and relatable

4. Consistency Over Virality

• Regular posting beats occasional viral hits
• Build trust through reliability
• Sustainable rhythm > burnout cycles

Platform-Specific Guidelines

X (Twitter)

Audience Characteristics:

• Real-time conversations and breaking news
• 48% of users are there for news updates
• Tech and developer community is very active
• Quick, witty exchanges valued

Content Strategy:

Best Performing Content Types:
1. Long-form articles (educational, deep dives, tutorials)
2. Quick tips and insights
3. Hot takes and opinions
4. Behind-the-scenes content
5. Engagement bait (questions, polls)
6. Threads (use sparingly, long-form outperforms)

Avoid:
- Generic promotional content
- Over-hashtagging
- Automated cross-posts
- Defaulting to threads when long-form would work better

Note: Links are no longer penalized (changed October 2025). New in-app browser keeps engagement visible.

Format Guidelines:

Single Tweet:
- Max 280 characters, but shorter often performs better
- 1-2 hashtags maximum
- Images increase engagement 150%+
- Links now OK in main tweet (algorithm no longer penalizes)

Long-form Articles (Premium - PREFERRED):
- Up to 25,000 characters with formatting
- First 280 chars show in timeline — front-load the hook
- Best for tutorials, essays, deep analysis
- Outperforms threads on reach and engagement

Threads (use sparingly):
- Hook in first tweet (make it standalone-worthy)
- 5-15 tweets optimal length
- Number format: "1/🧵" or "1/"
- End with a call to action
- Consider long-form article instead for better performance

Content Templates:

## Quick Tip Thread

1/ 🧵 [Number] cosas que aprendí sobre [topic] después de [experience]:

Un hilo corto 👇

2/ [Insight #1]

[Brief explanation or example]

3/ [Insight #2]

[Brief explanation or example]

...

X/ Si te fue útil:
• Sígueme para más contenido de [topic]
• RT el primer tweet para que llegue a más personas

## Educational Thread

1/ Cómo [accomplish task] en [technology]:

Una guía paso a paso 🧵

2/ Paso 1: [Action]

[Explanation]
[Code or example if applicable]

...

X/ Eso es todo.

Guarda este hilo para cuando lo necesites.

Sígueme @tacosdedatos para más tutoriales en español.

Posting Schedule:

• Best times: 9-11 AM, 7-9 PM (audience timezone)
• Minimum 1 tweet/day for visibility
• Threads 2-3 times per week
• Engage in replies throughout the day

LinkedIn

Audience Characteristics:

• Professional, career-focused
• B2B decision makers
• Longer-form content performs well
• Less casual, more polished

Content Strategy:

Best Performing Content Types:
1. Personal stories with professional lessons
2. Industry insights and trends
3. Career advice and experiences
4. How-to content with professional applications
5. Document/carousel posts

Avoid:
- Overly casual tone
- Controversial hot takes (unless brand-appropriate)
- Hard sales pitches
- "Thought leader" clichés

Format Guidelines:

Text Posts:
- First 2-3 lines visible before "see more"
- Hook MUST be in first line
- Use line breaks for readability
- 1,200-1,500 characters sweet spot
- 3-5 relevant hashtags at the end

Document/Carousel:
- 10-15 slides optimal
- Clear, readable fonts
- One idea per slide
- CTA on last slide

Content Templates:

## Story-Based Post

[Hook question or surprising statement]

[1-2 paragraphs of context/story]

Esto es lo que aprendí:

→ [Lesson 1]
→ [Lesson 2]
→ [Lesson 3]

¿Cuál ha sido tu experiencia con [topic]?

---
#DataScience #Python #CarreraTech

## Carousel Intro Post

Pasé [time] aprendiendo sobre [topic].

Aquí están las [number] lecciones más importantes 👇

[Carousel attached]

¿Cuál te pareció más útil? Déjamelo en los comentarios.

Posting Schedule:

• Best times: Tue-Thu, 8-10 AM, 12 PM
• 3-5 posts per week optimal
• Engage heavily in first hour after posting

Mastodon

Audience Characteristics:

• Tech-savvy, privacy-focused
• Anti-corporate sentiment
• Values authentic interaction
• Decentralized community culture

Content Strategy:

Best Practices:
- Use content warnings (CW) appropriately
- Alt text on all images (mandatory culture)
- Engage with the community genuinely
- Don't treat it like Twitter/X
- Boost others generously

Avoid:
- Cross-posting from Twitter
- Promotional/marketing tone
- Ignoring CW conventions
- Thread bombing

Format Guidelines:

- 500 character limit (varies by instance)
- Alt text is MANDATORY for images
- Use CW for spoilers, potentially sensitive topics
- Hashtags searchable, use appropriately
- No quote-tweets (by design)

Instagram

Audience Characteristics:

• Visual-first platform
• Younger demographic
• Stories for casual, Reels for reach
• Good for data visualization content

Content Strategy for Data/Tech:

Best Performing Content:
1. Data visualization carousels
2. Infographics
3. Code snippets as images
4. Behind-the-scenes (Reels/Stories)
5. Quick tip videos

Format Specs:
- Feed: 1080x1080 (square) or 1080x1350 (portrait)
- Stories: 1080x1920
- Reels: 1080x1920, 15-90 seconds

YouTube

Content Strategy for Technical Content:

Video Types:
1. Full tutorials (10-20 min)
2. Quick tips (under 60 seconds for Shorts)
3. Explainers (5-10 min)
4. Live coding sessions
5. Course previews

SEO Elements:
- Keyword in title and description
- Timestamps in description
- Custom thumbnails (1280x720)
- Tags (10-15 relevant)
- Cards and end screens

Content Adaptation Framework

From Long-Form Article to Social

Original: 2,000-word tutorial on pandas groupby

Twitter/X Thread:
1. Hook: "pandas groupby es la función más útil que nadie te enseñó bien"
2-6. Key insights from article
7. CTA to full tutorial

LinkedIn:
- Personal story about using groupby
- 3 key takeaways
- Link to article

Instagram Carousel:
- 8-10 slides
- Visual examples
- Simplified explanations

YouTube Short:
- 60-second "One thing about groupby"
- Quick tip format

Content Pillars for tacosdedatos

1. Educational (40%)
   - Tutorials, how-tos, explanations
   - Thread breakdowns
   - Quick tips

2. Community (25%)
   - Answering questions
   - Sharing others' content
   - Celebrating wins

3. Behind-the-scenes (20%)
   - Writing process
   - Tool recommendations
   - Personal experiences

4. Promotional (15%)
   - New content announcements
   - Newsletter signup
   - Course/product launches

Engagement Best Practices

Response Framework

When to respond:
- All direct mentions (within 2-4 hours)
- Questions (priority)
- Positive feedback (thank genuinely)
- Constructive criticism (acknowledge)

When NOT to respond:
- Trolls (don't feed them)
- Spam
- Off-topic arguments

Response Tone:
- Friendly but professional
- Helpful first
- Direct when needed
- Grateful for engagement

Building Community

Daily Actions:
- Reply to 5-10 relevant conversations
- Share/boost 2-3 pieces of quality content from others
- Engage with followers' content

Weekly Actions:
- Host a Q&A or AMA
- Create a discussion prompt
- Highlight community members

Monthly Actions:
- Review analytics and adjust strategy
- Test new content formats
- Collaborate with others in the space

Content Calendar Template

## Weekly Schedule

### Monday: Educational
- Thread or long-form post
- Focus: Tutorial content

### Tuesday: Engagement
- Question or poll
- Community interaction focus

### Wednesday: Insight
- Industry news take
- Data viz or visualization

### Thursday: Behind-the-scenes
- Personal/process content
- Tool recommendation

### Friday: Curated
- Share others' content
- Weekly roundup

Metrics to Track

Engagement Metrics

Primary:
- Engagement rate (likes + comments + shares / impressions)
- Reply rate
- Save rate (Instagram)
- Thread read-through rate (Twitter)

Secondary:
- Follower growth rate
- Profile visits
- Link clicks
- Mention sentiment

Benchmarks (Technical/Developer Content)

Output Format for Social Content

When creating social media content:

# Social Media Content: [Topic]

## Platform: [X/LinkedIn/Instagram/etc.]

### Content

[Full post content here]

### Metadata
- **Character count**: X/280 (or platform limit)
- **Hashtags**: #hashtag1 #hashtag2
- **Best posting time**: [Day, Time]
- **Content pillar**: Educational/Community/BTS/Promotional

### Assets Needed
- [ ] Image: [Description]
- [ ] Carousel: [Number of slides]
- [ ] Video: [Length, format]

### Cross-platform Adaptations
- **Twitter**: [Adapted version]
- **LinkedIn**: [Adapted version]

### Engagement Notes
- Reply to comments about [topic]
- Tag/mention [accounts if relevant]

Resources

• Buffer Social Media Library
• Hootsuite Blog
• Sprout Social Insights
• Later Blog