majiayu000 stakeholder-management Skill
This skill helps Product Managers align diverse groups of people.
1. Power/Interest Grid (The "Mendelow Matrix")
| Quadrant | Power | Interest | Strategy | Example |
|---|---|---|---|---|
| Manage Closely | High | High | Key Players. Engage daily/weekly. Co-create. | CTO, VP Product, Key Client. |
| Keep Satisfied | High | Low | Gatekeepers. Update monthly. Don't bore them. | CFO, Legal, Compliance. |
| Keep Informed | Low | High | Advocates. Send newsletters. Ask for feedback. | QA, Support Team, Sales Reps. |
| Monitor | Low | Low | Crowd. Minimal effort. | General employees. |
2. RACI Matrix (Who does what?)
- Responsible: The doer (Developer).
- Accountable: The owner (PM / Tech Lead). Only ONE person.
- Consulted: The expert (Architect / Security). Two-way comms.
- Informed: The notified (Support). One-way comms.
3. Communication Plan
- Daily: Standup (Team).
- Weekly: Status Report (Stakeholders).
- Format: Green/Yellow/Red status, Highlights, Lowlights, Blockers.
- Monthly: Steering Committee (Execs).
- Format: KPI trends, Roadmap adjustments, Budget.
4. Conflict Resolution ("Disagree and Commit")
- Listen: Ensure they feel heard. "I understand your concern about X".
- Data: Use data, not opinion. "Analytics show 96% of users don't use feature Y".
- Trade-off: "We can do X, but it delays Y by 2 weeks. Is that acceptable?"