majiayu000 [IMPORTANT] Use
TaskCreateto break ALL work into small tasks BEFORE starting.
Prerequisites: MUST READ before executing:
.claude/skills/shared/web-research-protocol.md
Quick Summary
Goal: Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs.
Workflow:
- Load market analysis — Read market-analysis output
- Define positioning — Value proposition, differentiation
- Plan channels — Strategy with budget allocation + ROI
- Craft messaging — Tagline, key messages, proof points
- Build campaign roadmap — Phases with timeline and KPIs
- Risk assessment — Marketing risks with mitigation
Key Rules:
- Positioning MUST reference competitive analysis
- Every channel: purpose, budget %, expected ROI, priority
- KPIs must be specific, measurable, time-bound
Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).
Strategy Builder
Step 1: Load Market Analysis
Read the market analysis output (from market-analysis skill or inline). Extract: competitor landscape, target segments, SWOT, market size.
Step 2: Positioning
Based on competitive analysis:
- Value proposition — What unique value do we offer?
- Differentiation — How are we different from competitor X, Y, Z?
- Brand voice — Tone, personality, communication style
Step 3: Channel Strategy
For each channel:
| Channel | Purpose | Budget % | Expected ROI | Priority |
|---|---|---|---|---|
| {channel} | {awareness/acquisition/retention} | {%} | {X:1} | P0/P1/P2 |
Total budget % must equal 100%.
Step 4: Messaging Framework
- Tagline — One memorable line
- Key messages (3-5 pillars) — Core themes
- Proof points — Evidence supporting each message
- Elevator pitch — 30-second version
Step 5: Campaign Roadmap
| Phase | Timeline | Objective | Tactics | KPIs | Budget |
|---|---|---|---|---|---|
| Launch | M1-M3 | Awareness | {list} | {metrics} | {$} |
| Growth | M4-M6 | Acquisition | {list} | {metrics} | {$} |
| Scale | M7-M12 | Retention | {list} | {metrics} | {$} |
Step 6: Risk Assessment
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| {risk} | H/M/L | H/M/L | {strategy} |
Output
Write to docs/knowledge/strategy/marketing/{descriptive-slug}.md using enforced template from docs/templates/marketing-strategy-template.md.
IMPORTANT Task Planning Notes (MUST FOLLOW)
- Always plan and break work into many small todo tasks using
TaskCreate - Always add a final review todo task to verify work quality and identify fixes/enhancements