Track And Field

Track & Field Domain Context

What Is Track & Field?

Track & Field handles affiliate tracking and attribution for the Violet platform. It tracks where orders come from and attributes revenue to the right sources.

Core Capabilities

Affiliate Tracking

• Click tracking with unique identifiers
• Cookie-based attribution
• Cross-device tracking
• Attribution window management

Commission Calculation

• Tiered commission structures
• Per-merchant commission rates
• Channel-specific rates
• Promotional overrides

Attribution Models

• First-click attribution
• Last-click attribution
• Multi-touch attribution
• Time-decay models

Key Concepts

Tracking Parameters

• violet_affiliate_id - Identifies the affiliate
• violet_click_id - Unique click identifier
• violet_campaign - Campaign grouping
• violet_source - Traffic source

Attribution Windows

• Standard: 30 days
• Short: 7 days
• Extended: 90 days
• Custom per merchant

Data Model

Integration Points

• Prism: Order creation triggers attribution lookup
• Beam: Destination order attribution
• Billing: Commission payout processing
• Channels: Affiliate program management

Key Metrics