Ugc Repurposer

UGC Repurposer

This skill helps you extract maximum value from influencer-generated content by repurposing it across multiple channels and formats. One great piece of content can become many assets.

Quick Start

Shortest invocation:

How can we repurpose this influencer content across channels?

Common scenario — turn a small set of clips into a multi-channel plan:

We have 3 great TikTok videos from our campaign. Build a repurposing plan and a 30-day distribution calendar.

Skill Contract

• Reads: source UGC assets (videos, reels, reviews, images), creator handles and platforms, usage rights per asset, original performance metrics, target channels. Pulls prior campaign context from memory/hot-cache.md when memory-management is active.
• Writes: content inventory, repurposing opportunity map, 30-day distribution plan, format transformation specs, and a rights tracker to memory/influencer/ugc-repurposer/YYYY-MM-DD-<topic>.md.
• Promotes: durable facts (rights levels, expiration dates, library naming convention, top-performing source assets) to memory/hot-cache.md.
• Done when:
  • Every source asset has a rights level and expiration recorded.
  • At least one source asset is mapped to 3+ distinct output formats across 2+ channels.
  • A dated distribution plan with an asset checklist exists.
• Primary next skill: landing-optimizer — place the repurposed social-proof assets where they convert.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family needs no live integrations (Tier 1) — it works by asking you for inputs: the asset list, creator handles, rights terms, and original metrics. Provide those and the skill produces the full plan.

Where a tool could speed up or enrich the work, use a ~~ connector placeholder:

• ~~influencer database — pull creator handles, platforms, and contract rights terms.
• ~~social platform analytics — original view/engagement metrics to rank repurpose priority.
• ~~DAM / asset library — store and tag processed assets; enforce the naming convention.
• ~~CRM — reconcile creator records with usage-rights expirations.

No connector is required. See CONNECTORS.md for the free/keyless recipe per category.

Instructions

When a user requests repurposing help:

1. Audit Available Content

   ### Content Inventory
   
   **Campaign**: [name]
   **Total Content Pieces**: [#]
   **Content Types**: [videos, images, reviews, etc.]
   
   | ID | Creator | Platform | Type | Duration/Format | Rights | Status |
   |----|---------|----------|------|-----------------|--------|--------|
   | 001 | @[handle] | TikTok | Video | 45s | Perpetual | Available |
   | 002 | @[handle] | Instagram | Reel | 30s | 12 months | Available |
   | 003 | @[handle] | Instagram | Carousel | 5 images | Campaign only | Limited |
   
   ### Rights Summary
   
   | Rights Type | Content Count | Expiration |
   |-------------|---------------|------------|
   | Perpetual | [#] | Never |
   | 12 months | [#] | [date] |
   | Campaign only | [#] | [date] |
   | Organic only | [#] | N/A - no paid use |
   

2. Map Repurposing Opportunities

   ## Repurposing Opportunity Map
   
   ### Original Content: @[handle] TikTok Video
   
   **Original**: 45-second product review video
   
   ### Repurposing Options
   
   | New Format | Channel | Modifications Needed | Effort |
   |------------|---------|---------------------|--------|
   | Spark Ad | TikTok Ads | None (native) | Low |
   | Instagram Reel | Instagram | Aspect ratio adjust | Low |
   | Facebook Ad | Facebook | Caption + CTA overlay | Medium |
   | YouTube Short | YouTube | Minor edits | Low |
   | Website testimonial | Website | Extract quote + thumbnail | Medium |
   | Email GIF | Email | Convert to GIF, 5-10s | Medium |
   | Still images | Multiple | Screenshot key moments | Low |
   | Quote cards | Social | Pull text, design graphic | Medium |
   | Landing page | Website | Embed or screenshot | Low |
   | Sales deck | Presentations | Screenshots + stats | Medium |
   
   ### Content Multiplication
   

   1 Original Video → 10+ Assets

   ┌─────────────────────────────────────────────┐ │ Original: 45s TikTok Video │ └─────────────────────────────────────────────┘ │ ┌──────────────┼──────────────┐ ▼ ▼ ▼ [Paid Ads] [Social] [Website/Email] │ │ │ ┌─────┴─────┐ ┌────┴────┐ ┌────┴────┐ │ │ │ │ │ │ Spark FB IG Stories Quote Website Email Ad Video Reel Clips Cards Banner Hero

3. Create Repurposing Plan

   ## Content Repurposing Plan
   
   ### Priority Content
   
   Based on performance and rights, prioritize:
   
   | Rank | Content | Original Performance | Repurpose Priority |
   |------|---------|---------------------|-------------------|
   | 1 | @[handle1] video | [metrics] | Maximize - full rights |
   | 2 | @[handle2] reel | [metrics] | High - strong content |
   | 3 | @[handle3] post | [metrics] | Medium - limited rights |
   
   ### Channel Distribution Plan
   
   #### Paid Advertising
   
   | Platform | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | TikTok Ads | [content IDs] | Spark Ads | Immediate |
   | Meta Ads | [content IDs] | Video/Carousel | Week 1 |
   | YouTube | [content IDs] | Shorts/Pre-roll | Week 2 |
   
   #### Owned Channels
   
   | Channel | Content to Use | Format | Timeline |
   |---------|---------------|--------|----------|
   | Website | [content IDs] | Embedded/Screenshots | Week 1 |
   | Email | [content IDs] | GIF/Images | Week 2 |
   | Blog | [content IDs] | Embedded + quotes | Week 3 |
   
   #### Social Media
   
   | Platform | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | Instagram | [content IDs] | Repost/Stories | Ongoing |
   | TikTok | [content IDs] | Stitch/Duet | Ongoing |
   | Twitter | [content IDs] | Quote + link | Ongoing |
   
   #### Sales & Marketing
   
   | Use Case | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | Sales deck | [content IDs] | Screenshots | Week 1 |
   | Case study | [content IDs] | Quotes + metrics | Month 2 |
   | Trade show | [content IDs] | Loop video | As needed |
   

4. Format Transformation Guide

   ## Format Transformation Specifications
   
   ### Video to Multiple Formats
   
   #### Full Video Variations
   
   | Target | Aspect Ratio | Duration | Modifications |
   |--------|--------------|----------|---------------|
   | TikTok/Reels | 9:16 | 15-60s | Native or trim |
   | Instagram Feed | 1:1 or 4:5 | 15-60s | Crop/letterbox |
   | Facebook Feed | 1:1 or 16:9 | 15-60s | CTA overlay |
   | YouTube Shorts | 9:16 | <60s | YouTube branding |
   | YouTube Pre-roll | 16:9 | 15-30s | Front-load message |
   | Stories | 9:16 | 15s max | Split into segments |
   
   #### Video to Static
   
   | Asset Type | Source | Specifications |
   |------------|--------|----------------|
   | Thumbnail | Key frame | 1080x1080 or 1080x1920 |
   | Quote card | Pull text | Brand template |
   | Product shot | Frame grab | High-res moment |
   | GIF | 5-10s clip | <5MB, loop |
   
   ### Quote/Review Transformations
   
   | Format | Specifications | Use Case |
   |--------|----------------|----------|
   | Website testimonial | Photo + quote + name | Product pages |
   | Social quote card | Designed graphic | Organic posts |
   | Email testimonial | Quote + thumbnail | Campaigns |
   | Ad copy | Pull key phrases | Ad headlines |
   
   ### Image Transformations
   
   | From | To | Specifications |
   |------|----|----------------|
   | Carousel | Individual posts | Separate each image |
   | High-res image | Multiple crops | 1:1, 4:5, 9:16 |
   | Photo | Ad creative | Add copy overlay |
   | Photo | Website banner | Crop to banner ratio |
   

5. Channel-Specific Guidelines

   ## Channel Repurposing Guidelines
   
   ### Website Usage
   
   **Product Pages**
   - Embed video reviews
   - Pull quote testimonials with creator photo
   - "As seen on @handle" badges
   
   **Homepage**
   - UGC carousel/gallery
   - Video testimonial section
   - Social proof counter
   
   **Landing Pages**
   - Hero video from top creator
   - Testimonial quotes throughout
   - Creator endorsement badges
   
   **Implementation**:
   ```html
   <!-- Embedded UGC Example -->
   <div class="ugc-testimonial">
     <video src="[creator-video]" controls></video>
     <p class="quote">"[Pull quote]"</p>
     <p class="attribution">@[handle], [platform]</p>
   </div>
   

   Email Marketing

   Best Practices:

   • Use GIFs (under 5MB) for video content
   • Include static fallback
   • Pull compelling quotes
   • Link to full content

   Content Types:

   Email Type	UGC Usage
   Welcome series	Testimonial quote
   Promotional	Product demo GIF
   Newsletter	"What creators say" section
   Abandoned cart	Social proof quote

   Paid Advertising

   Creative Variations:

   For each video, create:

   • Original (no changes)
   • Hook variation (different first 3 seconds)
   • CTA variation (different end card)
   • Length variations (15s, 30s, full)
   • Text overlay variation

   Testing Matrix:

   Version	Hook	Body	CTA	Overlay
   A	Original	Original	Original	None
   B	New hook	Original	Original	None
   C	Original	Trimmed	Strong CTA	Brand
   D	New hook	Trimmed	Strong CTA	Brand

   Social Media Organic

   Reposting Best Practices:

   • Always credit creator
   • Ask permission even if contractual
   • Add brand commentary
   • Use platform repost features when available

   Content Calendar Integration:

   Day	Content Type	Source
   Mon	Original brand content	Brand
   Tue	UGC repost	@[creator1]
   Wed	Original brand content	Brand
   Thu	UGC Stories	@[creator2]
   Fri	UGC repost	@[creator3]

6. Build Content Library

   ## UGC Content Library Structure
   
   ### Folder Organization
   

   /ugc-library/ ├── /raw/ │ ├── /videos/ │ ├── /images/ │ └── /audio/ ├── /processed/ │ ├── /ads/ │ │ ├── /tiktok/ │ │ ├── /meta/ │ │ └── /youtube/ │ ├── /website/ │ ├── /email/ │ └── /social/ ├── /creators/ │ ├── /@handle1/ │ ├── /@handle2/ │ └── /@handle3/ └── /campaigns/ ├── /campaign-name-1/ └── /campaign-name-2/

   
   ### Asset Naming Convention
   
   `[campaign]_[creator]_[platform]_[type]_[variation]_[date]`
   
   Examples:
   - `summer2024_sarahfit_tiktok_video_original_20240615`
   - `summer2024_sarahfit_tiktok_video_15s_20240615`
   - `summer2024_sarahfit_ig_thumbnail_01_20240615`
   
   ### Metadata Tracking
   
   | Field | Description | Example |
   |-------|-------------|---------|
   | Asset ID | Unique identifier | UGC-2024-001 |
   | Creator | @handle | @sarahfit |
   | Original Platform | Where created | TikTok |
   | Content Type | Format | Video |
   | Duration | Length | 45s |
   | Usage Rights | License type | Perpetual |
   | Rights Expiration | If applicable | N/A |
   | Approved Uses | Where can use | All channels |
   | Performance | Original metrics | 250K views, 8% ER |
   | Tags | Searchable keywords | Product, review, demo |
   

7. Rights Tracking

   ## Usage Rights Tracker
   
   ### Rights by Content
   
   | Content ID | Creator | Rights Level | Paid Use | Website | Email | Expires |
   |------------|---------|--------------|----------|---------|-------|---------|
   | UGC-001 | @handle1 | Full | ✅ | ✅ | ✅ | Never |
   | UGC-002 | @handle2 | Limited | ✅ | ✅ | ❌ | Dec 2024 |
   | UGC-003 | @handle3 | Organic only | ❌ | ❌ | ❌ | N/A |
   
   ### Expiring Rights Alert
   
   | Content | Creator | Rights Expire | Action Needed |
   |---------|---------|---------------|---------------|
   | UGC-002 | @handle2 | Dec 15, 2024 | Renew or remove |
   | UGC-005 | @handle5 | Jan 30, 2025 | Renew or remove |
   
   ### Rights Expansion Opportunities
   
   | Content | Current Rights | Potential Upgrade | Est. Cost |
   |---------|----------------|-------------------|-----------|
   | UGC-003 | Organic only | Add paid rights | $[X] |
   | UGC-002 | 12 months | Perpetual | $[X] |
   

Example

User: "We have 3 great TikTok videos from our campaign. How should we repurpose them?"

Output:

## Repurposing Plan: 3 TikTok Videos

### Content Overview
1. @creator1: 45s product demo (best performer)
2. @creator2: 30s before/after
3. @creator3: 60s day-in-the-life

### Immediate Actions (Week 1)

**From @creator1 video (45s demo):**
- ✅ TikTok Spark Ad (original)
- ✅ Instagram Reel (repost)
- ✅ Website product page embed
- ✅ 3 still images for ads/social
- ✅ 15s cut for Stories

**Total: 1 video → 6 assets**

### 30-Day Repurposing Calendar

| Week | Channel | Content | Asset Type |
|------|---------|---------|------------|
| 1 | TikTok Ads | @creator1 | Spark Ad |
| 1 | Instagram | @creator2 | Reel repost |
| 1 | Website | @creator1 | Embed |
| 2 | Meta Ads | @creator1 | Video ad |
| 2 | Email | @creator3 | GIF + quote |
| 3 | YouTube | @creator2 | Short |
| 4 | Landing page | All | Testimonials |

### Asset Checklist
- [ ] Create 15s cuts from all 3
- [ ] Pull 2 quote cards from @creator3
- [ ] Design 3 thumbnail images
- [ ] Convert @creator2 to GIF for email
- [ ] Add CTA overlay to @creator1 for Meta

Tips for Maximum Value

1. Plan repurposing before shooting - Capture with multiple uses in mind
2. Negotiate rights upfront - Cheaper than adding later
3. Create a system - Organize for easy access
4. Track everything - Know what you can use where
5. Refresh regularly - Don't overuse the same content

Reference Materials

• skill-contract.md — shared contract and Handoff Summary format.
• state-model.md — memory tiers and save-path conventions.
• CONNECTORS.md — free/keyless data recipe per connector category.
• content-reviewer — ensure source content quality before repurposing.
• content-amplifier — paid amplification of the repurposed UGC.
• contract-helper — secure or expand usage rights.
• performance-analyzer — track how repurposed assets perform.

Next Best Skill

Primary: landing-optimizer — drop the repurposed testimonials, hero videos, and quote cards onto the pages that convert.

Alternates (same Convert family):

• content-amplifier — when the repurposed ad variations are ready for paid spend.

Termination note: track a visited-set. If a skill has already run this session, stop and report chain-complete instead of re-invoking it. Max chain depth is 3 hops.

Related Skills

• content-reviewer - Ensure content quality
• content-amplifier - Paid amplification of UGC
• contract-helper - Secure usage rights
• performance-analyzer - Track UGC performance