Load Context First
Before executing this skill, read the following files from the project folder if they exist:
- USER.md — who the user is, how they think, how they work
- BUSINESS.md — their business, products, positioning, brand voice, content strategy
- ICP.md — their ideal customer, their language, their fears, what makes them buy
- Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
- Any additional context provided by the user in this session
Use all context silently. Do not reference or summarize files unless asked.
Value Stack Builder
Purpose: Create a compelling value stack that shows the total value of everything included in an offer vs. the actual price. The goal: make the price feel like a steal relative to the perceived value.
When to Activate
Use this skill when:
- User wants to build a value stack or pricing table
- User mentions "offer stack", "value comparison", or "pricing visualization"
- User is creating a sales page and needs the pricing section
- User wants to design bonuses for their offer
Core Principle
Price on value, not cost. The customer doesn't care what it costs you to deliver. They care what the outcome is worth to them. A $2,000 offer that solves a $20,000 problem is cheap. The value stack makes this math visible.
Target ratio: Total perceived value should be 5-10x the actual price. At $1,497, aim for $10,000-$15,000 in total stacked value.
Required Information
- Core product/offer name
- What's included (features, modules, deliverables)
- Price
- Existing bonuses (if any)
- Top 3 objections (bonuses should address these)
Process
Step 1: List Core Deliverables
Break the core offer into individual components. Each should be something that could theoretically be sold separately.
For each deliverable:
- Name it compellingly (not "Module 3" but "The Content Engine Framework")
- Describe what it includes (1-2 sentences)
- Assign individual value based on what a comparable standalone product costs
Value assignment rules:
- Research comparable products/services for realistic pricing
- Use "if you hired someone" or "comparable product costs" framing
- Don't make values absurdly inflated — credibility matters
- Round to clean numbers ($497, $997, $1,997)
Step 2: Design Strategic Bonuses (3-5)
Each bonus should address a specific objection:
| Objection |
Bonus Solution |
| "I don't have time" |
Quick-start guide, done-for-you templates |
| "I'm not sure it'll work for me" |
Personalized assessment, 1-on-1 call |
| "I don't have the tech skills" |
Tech setup walkthrough, support access |
| "What if I get stuck?" |
Community access, office hours, Q&A |
| "I've tried similar things before" |
Case studies, guarantee, proven process doc |
For each bonus:
- Compelling name (not "Bonus 1")
- What it is and what problem it solves (2-3 sentences)
- Individual value
- Why it's valuable (connect to objection)
Step 3: Build the Stack
Output Format
# Value Stack: [Offer Name]
**Offer Price:** $[Price]
**Total Stacked Value:** $[Total]
**You Save:** $[Savings] ([X]%)
---
## Core Offer
| # | What You Get | Description | Value |
|---|-------------|-------------|-------|
| 1 | [Deliverable Name] | [1-2 sentence description] | $[X] |
| 2 | [Deliverable Name] | [1-2 sentence description] | $[X] |
| 3 | [Deliverable Name] | [1-2 sentence description] | $[X] |
| 4 | [Deliverable Name] | [1-2 sentence description] | $[X] |
| | **Core Offer Subtotal** | | **$[X]** |
---
## Bonuses (Included Free)
| # | Bonus | What It Solves | Value |
|---|-------|---------------|-------|
| 🎁 | **[Bonus Name]** | [Objection it addresses — 1-2 sentences] | $[X] |
| 🎁 | **[Bonus Name]** | [Objection it addresses] | $[X] |
| 🎁 | **[Bonus Name]** | [Objection it addresses] | $[X] |
| | **Bonus Subtotal** | | **$[X]** |
---
## The Math
| | |
|---|---|
| Core Offer Value | $[X] |
| Bonus Value | $[X] |
| **Total Value** | **$[Total]** |
| **Your Price** | **$[Price]** |
| **You Save** | **$[Savings]** |
---
## Sales Page Copy (Ready to Use)
### Everything You Get:
**[Deliverable 1]** (Value: $[X])
[What it is and why it matters — 2-3 sentences]
**[Deliverable 2]** (Value: $[X])
[Description]
[Continue for all deliverables...]
**PLUS these bonuses when you join today:**
🎁 **[Bonus 1]** (Value: $[X])
[Description and what objection it removes]
🎁 **[Bonus 2]** (Value: $[X])
[Description]
🎁 **[Bonus 3]** (Value: $[X])
[Description]
**Total value: $[Total]**
**Your investment: $[Price]**
[CTA Button]
Quality Checklist
1---2name: value-stack3description: Build a value stack table — list every deliverable with its individual value, calculate total value, show the price, show the savings. Includes 3-5 bonus items with names, descriptions, and assigned values. Use when user needs a "value stack", "pricing table", "offer stack", or wants to visualize their product's value vs. price.4---5
6## Load Context First
7
8Before executing this skill, read the following files from the project folder if they exist:
9
101. **USER.md** — who the user is, how they think, how they work
112. **BUSINESS.md** — their business, products, positioning, brand voice, content strategy
123. **ICP.md** — their ideal customer, their language, their fears, what makes them buy
134. **Voice or brand voice skill** — look for any installed skill related to voice, tone, or brand voice and apply it automatically
145. Any additional context provided by the user in this session
15
16Use all context silently. Do not reference or summarize files unless asked.
17
18---
19
20# Value Stack Builder
21
22**Purpose:** Create a compelling value stack that shows the total value of everything included in an offer vs. the actual price. The goal: make the price feel like a steal relative to the perceived value.
23
24## When to Activate
25
26Use this skill when:
27- User wants to build a value stack or pricing table
28- User mentions "offer stack", "value comparison", or "pricing visualization"
29- User is creating a sales page and needs the pricing section
30- User wants to design bonuses for their offer
31
32## Core Principle
33
34**Price on value, not cost.** The customer doesn't care what it costs you to deliver. They care what the outcome is worth to them. A $2,000 offer that solves a $20,000 problem is cheap. The value stack makes this math visible.
35
36**Target ratio:** Total perceived value should be 5-10x the actual price. At $1,497, aim for $10,000-$15,000 in total stacked value.
37
38## Required Information
39
40- **Core product/offer name**
41- **What's included** (features, modules, deliverables)
42- **Price**
43- **Existing bonuses** (if any)
44- **Top 3 objections** (bonuses should address these)
45
46## Process
47
48### Step 1: List Core Deliverables
49
50Break the core offer into individual components. Each should be something that could theoretically be sold separately.
51
52**For each deliverable:**
53- Name it compellingly (not "Module 3" but "The Content Engine Framework")
54- Describe what it includes (1-2 sentences)
55- Assign individual value based on what a comparable standalone product costs
56
57**Value assignment rules:**
58- Research comparable products/services for realistic pricing
59- Use "if you hired someone" or "comparable product costs" framing
60- Don't make values absurdly inflated — credibility matters
61- Round to clean numbers ($497, $997, $1,997)
62
63### Step 2: Design Strategic Bonuses (3-5)
64
65**Each bonus should address a specific objection:**
66
67| Objection | Bonus Solution |
68|-----------|---------------|
69| "I don't have time" | Quick-start guide, done-for-you templates |
70| "I'm not sure it'll work for me" | Personalized assessment, 1-on-1 call |
71| "I don't have the tech skills" | Tech setup walkthrough, support access |
72| "What if I get stuck?" | Community access, office hours, Q&A |
73| "I've tried similar things before" | Case studies, guarantee, proven process doc |
74
75**For each bonus:**
76- Compelling name (not "Bonus 1")
77- What it is and what problem it solves (2-3 sentences)
78- Individual value
79- Why it's valuable (connect to objection)
80
81### Step 3: Build the Stack
82
83## Output Format
84
85```markdown
86# Value Stack: [Offer Name]
87
88**Offer Price:** $[Price]
89**Total Stacked Value:** $[Total]
90**You Save:** $[Savings] ([X]%)
91
92---
93
94## Core Offer
95
96| # | What You Get | Description | Value |
97|---|-------------|-------------|-------|
98| 1 | [Deliverable Name] | [1-2 sentence description] | $[X] |
99| 2 | [Deliverable Name] | [1-2 sentence description] | $[X] |
100| 3 | [Deliverable Name] | [1-2 sentence description] | $[X] |
101| 4 | [Deliverable Name] | [1-2 sentence description] | $[X] |
102| | **Core Offer Subtotal** | | **$[X]** |
103
104---
105
106## Bonuses (Included Free)
107
108| # | Bonus | What It Solves | Value |
109|---|-------|---------------|-------|
110| 🎁 | **[Bonus Name]** | [Objection it addresses — 1-2 sentences] | $[X] |
111| 🎁 | **[Bonus Name]** | [Objection it addresses] | $[X] |
112| 🎁 | **[Bonus Name]** | [Objection it addresses] | $[X] |
113| | **Bonus Subtotal** | | **$[X]** |
114
115---
116
117## The Math
118
119| | |
120|---|---|
121| Core Offer Value | $[X] |
122| Bonus Value | $[X] |
123| **Total Value** | **$[Total]** |
124| **Your Price** | **$[Price]** |
125| **You Save** | **$[Savings]** |
126
127---
128
129## Sales Page Copy (Ready to Use)
130
131### Everything You Get:
132
133**[Deliverable 1]** (Value: $[X])
134[What it is and why it matters — 2-3 sentences]
135
136**[Deliverable 2]** (Value: $[X])
137[Description]
138
139[Continue for all deliverables...]
140
141**PLUS these bonuses when you join today:**
142
143🎁 **[Bonus 1]** (Value: $[X])
144[Description and what objection it removes]
145
146🎁 **[Bonus 2]** (Value: $[X])
147[Description]
148
149🎁 **[Bonus 3]** (Value: $[X])
150[Description]
151
152**Total value: $[Total]**
153**Your investment: $[Price]**
154
155[CTA Button]
156```
157
158## Quality Checklist
159
160- [ ] Every deliverable has a compelling name (not "Module 1")
161- [ ] Individual values are credible (not absurdly inflated)
162- [ ] 3-5 bonuses that address specific objections
163- [ ] Total value is 5-10x the price
164- [ ] Each bonus solves a real barrier to purchase
165- [ ] Sales page copy section is ready to use
166- [ ] Math adds up correctly
167- [ ] Voice matches context profiles
168- [ ] No fabricated testimonials or results in descriptions
169- [ ] Value assignments are defensible (comparable products/services exist)
majiayu000