1---2name: voice-of-customer3description: Use to design, run, and synthesize customer feedback programs tied to journey stages.4---5
6# Voice of Customer System Skill
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8## When to Use
9- Planning journey discovery projects or validating hypotheses.
10- Building continuous feedback loops (surveys, interviews, community, support mining).
11- Translating VOC findings into prioritized journey actions.
12
13## Framework
141. **Program Design** – define objectives, personas, touchpoints, sample size, and incentives.
152. **Channel Mix** – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
163. **Signal Processing** – tag insights by emotion, friction type, segment, and impact.
174. **Insight Packaging** – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
185. **Action Loop** – pair each insight with a recommended experiment, owner, and expected metric lift.
19
20## Templates
21- VOC research brief (question, method, sample, timeline, owner).
22- Insight tagging spreadsheet with stage/persona labels.
23- Signal-to-action tracker (insight → priority → owner → status).
24
25## Tips
26- Rotate participants quarterly to avoid bias; maintain consent logs.
27- Combine VOC with telemetry to validate scale of issues.
28- Share short audio/video snippets to humanize data for stakeholders.
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