How do I install the Ck:copywriting skill?

Run npx skillmds@latest add manhvann/ck-copywriting in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Ck:copywriting safe to use?

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Which AI agents work with Ck:copywriting?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Ck:copywriting free to use?

Yes. Installing skills from SkillMD is free. This skill is licensed under MIT.

Who published Ck:copywriting?

manhvann (@manhvann) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Ck:copywriting by manhvann — Agent Skill

Name: Ck:copywriting
Rating: 4.5 (4 reviews)
Author: manhvann

Ck:copywriting

Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.

manhvann Updated Sep 22, 2026

File contents

Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

Writing headlines/subject lines, landing page copy, email campaigns
Social posts, product descriptions, CTA optimization, A/B variations
Applying custom writing styles from user documents

Writing Styles

Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

python .agents/skills/copywriting/scripts/extract-writing-styles.py --list        # List files
python .agents/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

Formula	Structure	Best For
AIDA	Attention → Interest → Desire → Action	Landing pages, ads
PAS	Problem → Agitate → Solution	Email, sales pages
BAB	Before → After → Bridge	Testimonials, case studies
4Ps	Promise → Picture → Proof → Push	Long-form sales
4Us	Urgent + Unique + Useful + Ultra-specific	Headlines
FAB	Feature → Advantage → Benefit	Product descriptions

Headlines

Load: references/headline-templates.md

Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"

Workflows

Workflow	Purpose	Use When
`references/workflow-cro.md`	CRO optimization (25 principles) + plan creation workflow	Conversion optimization & CRO plan requests
`references/workflow-enhance.md`	Copy enhancement	Improving existing copy
`references/workflow-fast.md`	Quick copy generation	Simple, time-sensitive requests
`references/workflow-good.md`	Quality copy with research	High-stakes content

References

File	Purpose
`references/writing-styles.md`	30 writing styles quick reference
`references/copy-formulas.md`	AIDA, PAS, BAB, 4Ps, FAB formulas
`references/headline-templates.md`	Headline patterns & templates
`references/email-copy.md`	Email copy patterns
`references/landing-page-copy.md`	Landing page structure
`references/cta-patterns.md`	CTA optimization
`references/power-words.md`	Power words by emotion
`references/social-media-copy.md`	Platform-specific copy
`scripts/extract-writing-styles.py`	Extract styles from multi-format files
`templates/copy-brief.md`	Creative brief template

Agent Integration

Primary: fullstack_developer | Related: brand-guidelines, content-marketing, email-marketing

Best Practices

Lead with benefit, not feature | 2. One CTA per piece
Specificity > vague claims | 4. Read aloud—if awkward, rewrite
Test headlines first | 6. Match copy to awareness level

---name: ck-copywritingdescription: Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.license: MIT---# CopywritingFormulas, templates, patterns, and writing styles for high-converting copy.## When to Use- Writing headlines/subject lines, landing page copy, email campaigns- Social posts, product descriptions, CTA optimization, A/B variations- Applying custom writing styles from user documents## Writing StylesLoad: `references/writing-styles.md` | Full catalog: `assets/writing-styles/default.md` (50 styles)**Extract styles from multi-format files:**```bashpython .agents/skills/copywriting/scripts/extract-writing-styles.py --list # List filespython .agents/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style```**Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs/media need `GEMINI_API_KEY`)## Copy FormulasLoad: `references/copy-formulas.md`| Formula | Structure | Best For ||---------|-----------|----------|| AIDA | Attention → Interest → Desire → Action | Landing pages, ads || PAS | Problem → Agitate → Solution | Email, sales pages || BAB | Before → After → Bridge | Testimonials, case studies || 4Ps | Promise → Picture → Proof → Push | Long-form sales || 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines || FAB | Feature → Advantage → Benefit | Product descriptions |## HeadlinesLoad: `references/headline-templates.md`Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"## Email CopyLoad: `references/email-copy.md`Subject lines: Curiosity gap • Benefit-driven • Question • Urgency## Landing Pages & CTAsLoad: `references/landing-page-copy.md` | `references/cta-patterns.md`Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proofCTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"## Workflows| Workflow | Purpose | Use When ||----------|---------|----------|| `references/workflow-cro.md` | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests || `references/workflow-enhance.md` | Copy enhancement | Improving existing copy || `references/workflow-fast.md` | Quick copy generation | Simple, time-sensitive requests || `references/workflow-good.md` | Quality copy with research | High-stakes content |## References| File | Purpose ||------|---------|| `references/writing-styles.md` | 30 writing styles quick reference || `references/copy-formulas.md` | AIDA, PAS, BAB, 4Ps, FAB formulas || `references/headline-templates.md` | Headline patterns & templates || `references/email-copy.md` | Email copy patterns || `references/landing-page-copy.md` | Landing page structure || `references/cta-patterns.md` | CTA optimization || `references/power-words.md` | Power words by emotion || `references/social-media-copy.md` | Platform-specific copy || `scripts/extract-writing-styles.py` | Extract styles from multi-format files || `templates/copy-brief.md` | Creative brief template |## Agent Integration**Primary:** fullstack_developer | **Related:** brand-guidelines, content-marketing, email-marketing## Best Practices1. Lead with benefit, not feature | 2. One CTA per piece3. Specificity > vague claims | 4. Read aloud—if awkward, rewrite5. Test headlines first | 6. Match copy to awareness level

Frequently asked questions