manojbajaj95 Product Hunt Content Recycling
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
This skill helps you repurpose Product Hunt launch content across multiple channels to extend your launch impact.
When to Use This Skill
- After your PH launch
- Maximizing content ROI
- Building your content library
- Extending launch visibility
- Creating evergreen materials
The Content Recycling Framework
What You Created for PH
LAUNCH ASSETS:
├── Tagline
├── Description (short + long)
├── Maker comment
├── Gallery images (4-6)
├── Video demo
├── Thumbnail/GIF
├── Email templates
├── Social posts
└── Supporter materials
Where to Repurpose
DESTINATION CHANNELS:
├── Website (landing page, about, features)
├── Blog (launch story, learnings, how-to)
├── Documentation (README, quickstart)
├── Social media (ongoing posts)
├── Email marketing (sequences)
├── Other platforms (directories, communities)
├── Sales materials (decks, one-pagers)
└── PR/Media (press releases, pitches)
Channel-by-Channel Guide
1. Website Updates
Landing Page:
- Tagline → Headline
- Description → Value proposition section
- Gallery images → Feature screenshots
- Video → Hero or features section
- Maker comment → About section
Features Page:
- Gallery images → Feature highlights
- Demo video → Embedded walkthrough
- Description points → Feature list
About Page:
- Origin story from maker comment
- Mission/vision from description
- Team info (if mentioned)
Homepage Badge:
<!-- Product Hunt Badge -->
<a href="https://www.producthunt.com/posts/your-product">
<img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=YOUR_ID" />
</a>
2. Blog Content
Launch Announcement Post:
Title: "Introducing [Product]: [Tagline]"
Contents:
- What we launched (description)
- Why we built it (maker comment story)
- Key features (from gallery)
- Getting started (CTA)
Launch Retrospective:
Title: "What We Learned Launching on Product Hunt"
Contents:
- Our results (numbers)
- What worked
- What didn't
- Advice for others
Feature Deep-Dive (from each gallery image):
Title: "How [Feature] Helps You [Benefit]"
Contents:
- The problem (from description)
- Our solution (from demo)
- How to use it (new content)
- Results/examples
3. Documentation
README.md:
# [Product Name]
> [Tagline]
[Description - first paragraph]
## Features
- [Feature 1 from gallery]
- [Feature 2 from gallery]
- [Feature 3 from gallery]
## Getting Started
[Adapted from demo script]
## Support
[From maker comment closing]
---
🏆 Featured on Product Hunt: [Badge/Link]
Quick Start Guide:
- Adapted from demo video script
- Screenshots from gallery
- Step-by-step from description
4. Social Media (Ongoing)
Thread Formats:
Origin Story Thread:
1/ Just launched [Product] on Product Hunt! 🚀
Here's the story of why we built it...
[Maker comment story, broken into tweets]
n/ Try it here: [link]
Lessons Learned Thread:
1/ We launched on Product Hunt and got [X upvotes].
Here are [X] things we learned:
[List of lessons]
n/ Full details: [blog link]
Feature Highlight Posts:
[Gallery image]
[Feature name] makes [benefit] easy.
Here's how:
[Demo or explanation]
Try it: [link]
5. Email Marketing
Welcome Sequence:
- Email 1: Welcome (adapted maker comment)
- Email 2: Feature 1 (gallery image 1)
- Email 3: Feature 2 (gallery image 2)
- Email 4: Success story
- Email 5: CTA
Newsletter:
- Launch announcement
- Feature highlights
- User stories
6. Other Directories
Platforms to List:
- BetaList
- SaaSHub
- AlternativeTo
- Capterra/G2
- AppSumo (if applicable)
- Indie Hackers
- Hacker News (Show HN)
Adapted Content: Each platform needs slightly different format, but core content stays same:
- Tagline (may need length adjustment)
- Description (platform-specific)
- Screenshots (gallery images)
- Links
7. Sales Materials
One-Pager:
[LOGO]
[Tagline]
THE PROBLEM
[From description]
THE SOLUTION
[From description + demo]
KEY FEATURES
[From gallery]
RESULTS
[From launch metrics or testimonials]
GET STARTED
[CTA]
Pitch Deck Slides:
- Slide 2: Problem (from description)
- Slide 3: Solution (tagline + demo)
- Slide 4-6: Features (gallery images)
- Slide 7: Traction (PH results + users)
8. PR/Media
Press Release:
FOR IMMEDIATE RELEASE
[Tagline] — [Company] Launches [Product]
[City, Date] — [First paragraph of description]
[Key features and benefits]
"[Quote from maker comment]" — [Founder Name], [Title]
[Availability and pricing]
About [Company]:
[Brief company description]
Contact:
[Media contact info]
Content Transformation Matrix
| Original Asset | Blog | Social | Docs | PR | |
|---|---|---|---|---|---|
| Tagline | Title | Hook | Subject | Header | Headline |
| Description | Body | Threads | Body | Overview | Body |
| Gallery | Images | Posts | Images | Screenshots | Attachments |
| Video | Embed | Clip | GIF | Tutorial | Asset |
| Maker Comment | Story | Thread | Intro | About | Quote |
Recycling Workflow
Step 1: Inventory
List all assets created for launch:
- Tagline
- Short description
- Long description
- Maker comment
- Gallery image 1
- Gallery image 2
- Gallery image 3
- Gallery image 4
- Video demo
- Thumbnail
- Email templates
- Social templates
Step 2: Prioritize Channels
Rank by impact:
- [Channel] - [Why important]
- [Channel] - [Why important]
- [Channel] - [Why important]
Step 3: Adapt
For each priority channel:
- Review format requirements
- Adapt content to fit
- Maintain core message
- Optimize for platform
Step 4: Schedule
Create content calendar:
| Date | Channel | Content | Asset Used |
|---|---|---|---|
| [Date] | Blog | Launch post | All |
| [Date] | Thread | Story | |
| [Date] | Feature post | Gallery 1 |
Quick Win Templates
Twitter Thread from Maker Comment
- Take maker comment
- Split into 5-7 logical chunks
- Add hook as tweet 1
- Add CTA as final tweet
Blog Post from Description
- Use tagline as title
- Expand each sentence of description into paragraph
- Add gallery images as illustrations
- Add demo video embed
Email from Social Posts
- Combine 3-4 social posts
- Add personal greeting
- Add CTA
- Send!
Recycling Checklist
Week 1 After Launch
- PH badge added to website
- Landing page updated with launch assets
- Blog launch post published
- README updated
Week 2-4
- Feature posts scheduled
- Email sequence created
- Other directories submitted
- Sales materials updated
Ongoing
- Social posts from old assets
- Blog posts from features
- Email content from results
Output Format
CONTENT RECYCLING PLAN: [Product Name]
ASSETS AVAILABLE:
- [List all launch assets]
PRIORITY CHANNELS:
1. [Channel] - [Reason]
2. [Channel] - [Reason]
3. [Channel] - [Reason]
CONTENT CALENDAR:
Week 1:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
Week 2:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
ADAPTATIONS NEEDED:
- [Asset] → [Channel]: [Changes needed]
- [Asset] → [Channel]: [Changes needed]
QUICK WINS:
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]