CETI Brand — Shared Design DNA
One studio. Many surfaces. Milton Glaser's philosophy is the contract; CETI is the default preset.
Source of truth
| Asset | Path |
|---|---|
| Tokens | milton/references/tokens.css |
| Philosophy | milton/PRINCIPLES.md |
| Brand values | milton/BRAND_BOOK.md |
| Web bar | milton/WEB.md |
| Process | milton/META_PROMPT.md |
| Modes | milton/MODES.md |
| Course lock | noether-course/assets/style-card.md + lesson-shell.html |
Surfaces
| Surface skill | data-mode / fork |
|---|---|
| noether-course | course |
| editorial-dashboard | editorial |
| client-briefing-dashboard | briefing |
| lattice-ops, acos | lattice |
| editorial-dashboard-hormel-genai | Hormel green preset (process stays CETI) |
Non-negotiables
- Warm grounds only.
- Token names frozen; values only via mode or documented fork.
- Type stacks per mode (see BRAND_BOOK) — no random fonts.
- Original SVG marks for concept heroes; no emoji-as-icon.
- AA contrast; reduced motion; keyboard.
- Zero hype copy.
Agent workflow
- Identify surface → set
data-mode. - Load tokens (canonical or fork).
- Build structure from the surface skill (sections, research, gates).
- Audit against Milton five rules + surface quality checklist.
- If multiple surfaces ship together, verify sibling rhythm (spacing, eyebrow mono, actor restraint).
Unification checklist (run across all dashboards)
- No pure
#fff/#000grounds - No purple-pink AI gradients
- Display face present on titles
- Mono eyebrows on sections
- Shared ease curve language
- Dark mode or explicit dark-first (lattice) documented
- Cross-links to
milton+ this skill in SKILL.md