Unslop Business Writing

Unslop Business Writing

Make business writing sound specific, natural, and written for its actual reader. Preserve the author's meaning and the business context. Treat common AI-writing patterns as diagnostic signals, not forbidden words or punctuation.

Establish the authority and context

Before rewriting, identify the company or client, audience, deliverable, purpose, and requested degree of change. When working in a repository or knowledge base, read its governing instructions and the task-relevant brand, approved-copy, decision, claims, and source-status files before changing the prose.

Use this priority order when instructions compete:

1. Verified facts, quotations, legal or clinical meaning, commitments, and approval status.
2. The user's request and the deliverable's purpose.
3. The active company's or client's approved terminology and brand voice.
4. Audience comprehension and the conventions of the format.
5. Stylistic cleanup.

Keep companies and clients isolated. Do not transfer positioning, claims, terminology, anecdotes, or voice from another business merely because it sounds effective there.

For surgeon-narrated procedure education, use the specialized revise-surgeon-patient-education-scripts skill. For other regulated or consequential writing, retain every meaningful qualification and verify unstable or high-stakes claims with authoritative sources when needed.

Choose the writing posture

Match the revision to the deliverable rather than applying one universal voice.

• Marketing and thought leadership: Preserve distinctive perspective, emotional resonance, intentional repetition, memorable phrasing, and rhetorical structure when they belong to the brand. Replace generic promotion with concrete stakes, observations, proof, or decisions.
• Proposals and executive material: Lead with the decision, value, risk, or requested action. Keep scope, assumptions, responsibilities, pricing, dates, and status boundaries exact. Do not turn recommendations into commitments.
• Product and support documentation: Favor definitions, mechanisms, steps, constraints, and reader actions. Consistent terminology and useful repetition matter more than personality or novelty.
• Emails and operational communication: Make the purpose, owner, timing, decision, and next action easy to find. Match the relationship and preserve appropriate warmth.

If the source already has a strong, intentional voice, edit lightly. Do not flatten it into neutral corporate prose.

Remove generic writing patterns

Revise patterns that weaken the specific piece:

• puffery, vague significance, generic conclusions, and unsupported promotional claims;
• vague attribution such as experts believe or research shows without a useful named source;
• filler, redundant setup, excessive hedging, and cutoff disclaimers that conceal missing evidence;
• inflated verbs and abstract jargon where a plain, concrete word is clearer;
• superficial -ing phrases that imply an effect without explaining the action or result;
• formulaic contrasts such as not just X, but Y, false from X to Y ranges, and synonym cycling;
• forced groups of three, repeated summary paragraphs, decorative headings, and overformatted lists;
• chatbot pleasantries, automatic agreement, and generic offers to help;
• dense sentences that make the reader backtrack;
• claims about how something feels when the reader needs to know what it does, changes, costs, requires, or proves.

Do not remove a pattern mechanically. A three-part phrase, repeated line, technical term, passive construction, promotional word, colon, parenthesis, or em dash may be the right choice when the brand, meaning, cadence, or format supports it.

Add human voice without inventing it

• Preserve opinions, tensions, preferences, humor, and emotional language that the source or approved brand material actually supports.
• Use first person when the named author or brand speaks from a real point of view and the format permits it.
• Vary rhythm. Let short statements carry weight and give complex ideas enough room.
• Prefer concrete nouns, active verbs, named actors, and specific consequences.
• Keep some natural asymmetry when it helps the voice. Do not force every section into the same length or structure.
• Repeat an established term when consistency is clearer than cycling through synonyms.

Do not manufacture anecdotes, reactions, certainty, founder beliefs, customer language, statistics, credentials, or personal experience. Human voice comes from specific meaning and authentic perspective, not simulated informality.

Preserve source and status boundaries

• Do not change numbers, dates, names, pricing, scope, legal terms, clinical qualifications, product behavior, or approval status merely to improve flow.
• Distinguish confirmed facts, working assumptions, recommendations, drafts, and approved language.
• Keep sourced claims attached to their support. If a claim cannot be supported, qualify, flag, or remove it according to the task rather than writing around the gap.
• Preserve required disclosures, caveats, instructions, metadata, structured fields, links, and calls to action.
• Do not present draft or preferred language as publicly approved unless the source says it is approved.

Deliver the revision

Preserve the requested format and length unless the user asks for restructuring or the original cannot meet its purpose. Return clean revised copy by default. Explain material factual, status, or commitment changes outside the copy when the user would benefit from seeing them. Provide an edit rationale or comparison only when requested or when a consequential correction would otherwise be hidden.

Before returning the work, confirm that it:

• says something specific to this business, reader, and situation;
• sounds natural without pretending to be casual or imperfect;
• preserves facts, commitments, qualifications, and approved terminology;
• matches the deliverable rather than a generic house style;
• retains intentional brand language and removes accidental formula;
• contains no invented personality, evidence, or certainty; and
• makes the intended understanding, decision, or next action clear.