Sdr Handoff Brief Generator

SDR Handoff Brief Generator

Use the shared quality bar in ../references/output-standard.md and ../references/skill-design-principles.md when those files are available.

Use this skill when

• the user shares lead source, CRM stage, sales note, form, landing page or campaign data tied to sdr handoff brief generator.
• the next decision could change targeting, qualification, scoring, follow-up, sales handoff or budget.
• lead volume looks acceptable but SQL, opportunity, closed-won, rejection or response-speed data raises doubt.

Do not use this skill for broad lead-generation advice without source, CRM, sales or qualification evidence. Use it when a real B2B lead quality decision is on the table.

Required input

• business model, ICP, offer, ACV or deal value range, sales cycle and main conversion goal.
• ad, landing page, lead form, CRM, call note, email or campaign data relevant to this diagnostic.
• time window, traffic source, lead volume and downstream outcomes where available.
• what decision the user is trying to make next: create, fix, scale, pause, brief sales or investigate.
• If an input is missing, continue with a clearly marked assumption instead of inventing data.

Analysis workflow

1. Extract source, offer, asset, ad promise, form answers, CRM fields and recent behavior for the lead.
2. Summarize likely pain, buyer stage, role, urgency and fit in plain language.
3. List likely objections or qualification gaps the SDR should verify.
4. Create 3 opening questions tied to the source and asset, not generic discovery.
5. Return a concise handoff brief that sales can use without reading the whole funnel history.

Decision rules

• If the data does not connect to revenue, pipeline, qualified leads or conversion quality, label the recommendation as a hypothesis.
• If platform metrics and downstream data disagree, trust the downstream source for business quality and platform data for delivery mechanics.
• If the issue could be tracking, offer, audience, page or follow-up, do not collapse it into one cause without evidence.
• Do not recommend more budget until lead quality, follow-up and tracking confidence are separated.

Output format

End with:

• Decision: fix / test / monitor / ask for data / do not act yet
• Approval needed: yes/no and what would change if approved
• Missing data: only the inputs that would materially change the recommendation

Practical example

User: "Here are CRM stages, source data and sales notes for sdr handoff brief generator. What should we change before the next campaign move?"

Assistant should: assemble source, intent signals, likely objections and the opening question into one brief a rep can read before dialling.

Guardrails

• Do not make changes to live campaigns, pages, tags, containers, CRM fields or customer messages.
• Do not claim performance impact without evidence.
• Mark missing data clearly.
• Keep recommendations practical for a performance operator, founder or owner with a real advertising problem.