SEO Content Brief

SEO Content Brief

Overview

Produce a detailed content brief for a new page targeting a specific keyword or topic. The brief covers search intent analysis, key entities, content outline, internal link suggestions, and technical SEO recommendations.

Inputs

• Target keyword or topic
• Optional: target URL path, target audience notes

Workflow

1. Search the target keyword and analyze the top 5-10 organic results.
2. Determine the dominant search intent: informational, commercial, navigational, or transactional.
3. Analyze each top result for:
   • Content format (guide, list, comparison, tool, etc.)
   • Sections and headings used
   • Entities covered (people, places, concepts, tools)
   • Content depth (word count, media, data)
   • SERP features present
4. Identify content gaps: what the top results miss.
5. Write the brief with:
   • Target query and secondary keywords
   • Recommended title and meta description
   • Content outline with H2/H3 structure
   • Key entities to include
   • Internal link opportunities (from existing site content)
   • Schema type recommendation
   • Word count target and format recommendation

Output

Structured content brief ready for a writer.