marketingskills SEO Offer Architect
Overview
Given a prospect or client's SEO diagnosis (from Diagnose skills) and strategic context, structure the findings into a priced agency package or retainer proposal. This bridges diagnosis output to revenue.
Inputs
- SEO diagnosis output (issues found, opportunities sized)
- Client business context and goals
- Optional: competitor analysis, market positioning
Workflow
- Review diagnosis findings and categorize by service type:
- Technical fixes (one-time / recurring)
- Content work (refresh, new content, strategy)
- Authority building (linkable assets, outreach)
- Reporting and monitoring
- Structure packages:
- Scope: what's included, what's excluded
- Deliverables per package
- Timeline and milestones
- Price each package based on effort, specialization, and client size.
- Write the offer narrative: problem → solution → outcome.
- Include success metrics and expected impact ranges.
Output
Priced agency package or retainer structure with scope, deliverables, timeline, and pricing.