marketingskills Technical SEO Triage
Overview
Given crawl data or Search Console coverage data, identify and prioritize technical SEO issues by their expected impact on organic performance. Covers crawl errors, indexation gaps, canonical misconfigurations, schema validation, and internal link structure problems.
Inputs
- Crawl output (Screaming Frog, Sitebulb, or custom JSON/CSV)
- Search Console coverage report (pasted or via live data bridge)
- Optional: sitemap URLs
Workflow
- Load and normalize the crawl or coverage data.
- Identify issues by category:
- Crawl: 4xx/5xx, redirect chains, blocked resources, excessive depth
- Indexation: noindex on organic pages, orphan pages, thin content detected
- Canonical: missing, conflicting, or cross-domain canonicals
- Schema: missing core schema, validation errors, type mismatch
- Internal links: broken links, orphan pages, excessive links per page
- Score each issue by:
- Pages affected
- Traffic at risk (from GSC data if available)
- Effort to fix
- Group related issues and recommend batch fixes.
- Output a prioritized fix list.
Output
Prioritized technical issue report with affected URLs, impact estimate, and recommended fix.