Social Content Pillars

Social Content Pillars

Context

Use this skill to generate monthly content calendars, content strategies, or post templates for social media across one or more brands/platforms.

Trigger phrases: "content calendar," "social media strategy," "content pillars," "monthly posts," "social media templates."

Extended Instructions (includes content-strategy)

Step 1: Define Brand Voice

1. Per brand document: name, industry, target audience (age, interests, platforms), 3 voice traits (professional, casual, witty, educational, inspiring, provocative, empathetic, authoritative), topics to avoid, visual style.
2. Voice reference card: "[Brand] sounds like [person] talking about [topic]. We always: [2 rules]. We never: [2 rules]."

Step 2: Content Strategy (from content-strategy)

2a. Define 3-5 content pillars (MECE), each with: name, description, percentage allocation (sums to 100%), target keywords, 4+ topics for the quarter.

Example: Educational Tips (40%), Industry Insights (25%), Behind the Scenes (20%), Social Proof (15%)

2b. 90-day editorial calendar: blog posts, emails, social teasers, downloadables with publication dates and KPIs.

2c. Measurement section: Define success metrics for each pillar.

Step 3: Set Content Pillars (original)

3. Define topic ideas for each pillar with 3-5 topic ideas.
4. Map pillars to platforms: Instagram (visual/Reels), Twitter/X (timely/threads), LinkedIn (long-form), TikTok (trending), YouTube (deep dives).

Step 4: Generate Monthly Calendar

5. 30-day table: Date | Day | Platform | Pillar | Format | Topic | Status.
6. Frequency: Instagram 4-5/week, Twitter 1-3/day, LinkedIn 3-5/week, TikTok 3-5/week.
7. Batch by day: Monday=educational, Wednesday=insights, Friday=personality.

Step 5: Post Templates

8. Caption structures per pillar:
   • Educational: Hook → Context → Numbered tips (3-5) → CTA
   • Industry Insight: News reference → Your take → Implication → Question
   • Social Proof: Result with numbers → Brief story → Lesson → CTA
9. Hashtag strategy: Instagram 20-30, Twitter 1-3, LinkedIn 3-5
10. Engagement hooks: "Most people get [topic] wrong. Here's what works:", "Unpopular opinion: [contrarian take]"

Step 6: Repurposing & Scheduling

11. Repurposing matrix: LinkedIn article → Twitter thread → Instagram carousel → TikTok → YouTube
12. Scheduling: Batch-create weekly, schedule 1-2 weeks ahead, leave 20% slots open for reactive content

Constraints

• NEVER post identical captions across platforms
• NEVER use > 2 emojis per line
• NEVER buy followers or use engagement bait
• Pillars MUST be defined before calendar generation
• Pillars must be MECE (mutually exclusive, collectively exhaustive)
• No pillar should have fewer than 4 topics in the quarter
• Every post MUST have clear purpose (educate, engage, convert, build awareness)
• Always include a CTA
• Always include measurement section — how will we know if this worked?

Examples

Example 1: SaaS Startup (B2B)

Brand: CloudMetrics (analytics platform)
Voice: Authoritative + Educational + Witty
Pillars: Data Insights (40%), Product Tips (30%), Engineering Culture (20%), Customer Stories (10%)
90-day topics: 12 long-form blog posts, 12 email sequences, 36 social snippets, 3 lead magnets
KPIs: Traffic → email signups → product trials
Weekly: Mon=Insight (LinkedIn+Twitter), Tue=Tip (carousel), Thu=Culture (hot take), Fri=Roundup

Example 2: Personal Creator Brand

Brand: @designbytes (UX designer)
Voice: Casual + Educational + Inspiring
Pillars: Design Tutorials (45%), Career Advice (25%), Design Critiques (20%), Personal Journey (10%)
Repurpose: Figma tutorial → YouTube → Instagram Reel → Twitter thread → LinkedIn carousel