Blog Post

Blog Post Template

Use this template for single-page long-form Chinese articles — brand stories, lifestyle features, beauty / wellness deep-reads, cultural essays, 公众号-style long posts rendered as standalone web pages.

This template ships two variants. Pick before building.

Variants

qiye-wildstay.html — Lifestyle / brand-launch editorial

• Voice: aspirational, energetic, image-led, asymmetric.
• Use for: 户外 / 旅行 / 营地 / 生活方式新品发布, brand-launch features, 品牌故事 with strong photography.
• Distinctive moves: oversized display numerals (date as poster), Helvetica + PingFang stack, grid-scattered title characters, rotated accent bars, pill CTAs.

肌肤专题｜关于屏障的一次重读.html — Serif long-read

• Voice: introspective, scholarly, text-first.
• Use for: 美妆 / 护肤 / 健康 / 科普 / 文化深度文章, 公众号-style serialized columns.
• Distinctive moves: Songti SC display title + Cormorant Garamond italic English subtitle, blue-grey accent rules, justified body, restrained metadata header.

Use When

• The artifact is a scrolling web article, not a fixed-image card.
• Content is paragraph-led with images, pull-quotes, possibly a few module breaks.
• The user wants 公众号 / 杂志专题 / 品牌长读 feel — not a SaaS landing, not a social card.

Avoid When

• The piece is < 200 words — use a social card instead.
• The content is operational (KPIs, dashboards, schedules, OKRs).
• The output is meant to be exported as one image (use social-card-editorial).
• The user wants a deck (use a ppt/ template).

Required Reading

Read this SKILL.md first. Then read only the chosen variant in full to lift typographic rhythm and section transitions.

Do not mix the two voices in one piece. They embody different reading contracts.

Design Strategy

Pick the variant from voice, not topic:

• Energy + photography forward → wildstay
• Quiet + reasoned + paragraphs → 肌肤专题

Then decide the spine:

• masthead / metadata strip (issue, date, author, kicker)
• title block (display + sub + dek)
• hero image or hero quote (not both)
• 3–6 body sections with clear hierarchy
• inline images with captions (numbered if many)
• closing / colophon

Layout Bias

Prefer:

• generous line-height for CJK body (≥ 1.75)
• one display font + one body font, not three
• hairline rules over decorative dividers
• justified or natural ragged-right body — never centered
• captions and metadata in small caps / mono / Latin to break the Chinese rhythm

Avoid:

• emoji decorations inside body copy
• generic blog-card grids ("related posts" tiles)
• background gradients behind body copy
• multi-column body on desktop unless variant explicitly supports it