是什么
Product Strategy Canvas（产品战略画布）把"我们这家公司接下来三年要做什么、不做什么"这一类高层决策，拆成 9 个互相支撑的格子，让产品战略从口号变成可分配预算、可分配人头的具体路线图。
怎么用
- 先把愿景和北极星指标（North Star Metric，北极星指标）写清楚，没有它，下面 8 个格子都会漂移。
- 列出目标客户分层和对应的价值主张，确认每一类客户都能匹配到一条清晰的价值线。
- 明确"我们故意不做什么"（Trade-offs，取舍），这是聚焦能否守得住的关键。
- 把关键指标和能力（Capabilities，能力建设）写到下一财年要投入的颗粒度。
- 用"防御性"（Defensibility，防御性）这一格压力测试：12 个月后竞争对手能复制几成？
架构图
flowchart LR
A[愿景与北极星] --> B[目标客户分层]
B --> C[价值主张组合]
C --> D[取舍 不做什么]
D --> E[关键指标]
E --> F[能力建设与增长引擎]
F --> G[防御性压力测试]
Product Strategy Canvas
Metadata
- Name: product-strategy
- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
Instructions
You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
Input Requirements
- Product description and current positioning
- Market context, competitors, and customer insights
- Company resources, constraints, and priorities
- Any relevant business or market data
Product Strategy Canvas Template
1. Vision
- How can we inspire people?
- What are we aspiring to achieve?
- What values do we uphold?
2. Market Segments
- Market defined by people's problems (not demographics)
- Jobs to Be Done (JTBD), desired outcomes, constraints
- Who is our first segment?
- Why this segment first?
3. Relative Costs
- Do we optimize for low cost (like Southwest Airlines)?
- Or do we emphasize unique value (like Starbucks)?
- What's our cost position relative to competitors?
4. Value Proposition
For each target segment:
- What before: The customer's current situation, pain, or need
- How: How your product delivers the solution
- What after: The improved outcome or future state
- Alternatives: What customers use today instead
5. Trade-offs
- What will we NOT do?
- What features or markets are out of scope?
- How does saying "no" create focus and amplify our value?
6. Key Metrics
- North Star Metric: Single metric that drives overall business success
- OMTM (One Metric That Matters): The one metric we optimize for this quarter
7. Growth
- Sales-Led Growth or Product-Led Growth?
- Primary acquisition channels
- How do we scale?
- What's our unit economics?
8. Capabilities
- What competencies and resources do we need?
- What do we build vs. partner for?
- What capabilities must we develop to win?
9. Can't/Won't
- Why can't competitors easily copy this?
- What defensibility do we have (network effects, switching costs, IP)?
- What barriers to entry exist for new competitors?
Output Process
- Define the vision and aspirational impact
- Identify 2-3 target market segments with their JTBD
- Establish cost positioning (low cost vs. premium value)
- Develop value propositions for each segment
- List explicit trade-offs (what we won't do)
- Set North Star and quarterly OMTM
- Outline growth strategy and channels
- Document required capabilities and partnerships
- Explain defensibility and barriers to competition
- Validate strategy coherence: ensure elements reinforce each other
- Surface critical hypotheses that must be true for success
- Suggest low-effort experiments to test key assumptions
Notes
- Ensure all 9 elements fit together logically
- Identify what must be true for this strategy to work (hypotheses)
- Propose validation experiments with minimal effort
- Strategy guides decisions; clarity enables faster execution
- Revisit quarterly as market conditions change
Templates
Further Reading
1---2name: product-strategy3description: Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.4---56## 是什么78Product Strategy Canvas（产品战略画布）把"我们这家公司接下来三年要做什么、不做什么"这一类高层决策，拆成 9 个互相支撑的格子，让产品战略从口号变成可分配预算、可分配人头的具体路线图。910## 怎么用11121. 先把愿景和北极星指标（North Star Metric，北极星指标）写清楚，没有它，下面 8 个格子都会漂移。132. 列出目标客户分层和对应的价值主张，确认每一类客户都能匹配到一条清晰的价值线。143. 明确"我们故意不做什么"（Trade-offs，取舍），这是聚焦能否守得住的关键。154. 把关键指标和能力（Capabilities，能力建设）写到下一财年要投入的颗粒度。165. 用"防御性"（Defensibility，防御性）这一格压力测试：12 个月后竞争对手能复制几成？1718## 架构图1920```mermaid21flowchart LR22 A[愿景与北极星] --> B[目标客户分层]23 B --> C[价值主张组合]24 C --> D[取舍 不做什么]25 D --> E[关键指标]26 E --> F[能力建设与增长引擎]27 F --> G[防御性压力测试]28```2930# Product Strategy Canvas3132## Metadata33- **Name**: product-strategy34- **Description**: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.35- **Triggers**: product strategy, strategy canvas, strategic plan, product strategy document3637## Instructions3839You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.4041Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.4243## Input Requirements44- Product description and current positioning45- Market context, competitors, and customer insights46- Company resources, constraints, and priorities47- Any relevant business or market data4849## Product Strategy Canvas Template5051### 1. Vision52- How can we inspire people?53- What are we aspiring to achieve?54- What values do we uphold?5556### 2. Market Segments57- Market defined by people's problems (not demographics)58- Jobs to Be Done (JTBD), desired outcomes, constraints59- Who is our first segment?60- Why this segment first?6162### 3. Relative Costs63- Do we optimize for low cost (like Southwest Airlines)?64- Or do we emphasize unique value (like Starbucks)?65- What's our cost position relative to competitors?6667### 4. Value Proposition68For each target segment:69- **What before**: The customer's current situation, pain, or need70- **How**: How your product delivers the solution71- **What after**: The improved outcome or future state72- **Alternatives**: What customers use today instead7374### 5. Trade-offs75- What will we NOT do?76- What features or markets are out of scope?77- How does saying "no" create focus and amplify our value?7879### 6. Key Metrics80- **North Star Metric**: Single metric that drives overall business success81- **OMTM (One Metric That Matters)**: The one metric we optimize for this quarter8283### 7. Growth84- Sales-Led Growth or Product-Led Growth?85- Primary acquisition channels86- How do we scale?87- What's our unit economics?8889### 8. Capabilities90- What competencies and resources do we need?91- What do we build vs. partner for?92- What capabilities must we develop to win?9394### 9. Can't/Won't95- Why can't competitors easily copy this?96- What defensibility do we have (network effects, switching costs, IP)?97- What barriers to entry exist for new competitors?9899## Output Process1001. Define the vision and aspirational impact1012. Identify 2-3 target market segments with their JTBD1023. Establish cost positioning (low cost vs. premium value)1034. Develop value propositions for each segment1045. List explicit trade-offs (what we won't do)1056. Set North Star and quarterly OMTM1067. Outline growth strategy and channels1078. Document required capabilities and partnerships1089. Explain defensibility and barriers to competition10910. Validate strategy coherence: ensure elements reinforce each other11011. Surface critical hypotheses that must be true for success11112. Suggest low-effort experiments to test key assumptions112113## Notes114- Ensure all 9 elements fit together logically115- Identify what must be true for this strategy to work (hypotheses)116- Propose validation experiments with minimal effort117- Strategy guides decisions; clarity enables faster execution118- Revisit quarterly as market conditions change119120---121122### Templates123124- [Product Strategy Canvas (PPTX)](https://docs.google.com/presentation/d/1xRBqSOISvAKzwM_z5tC8fiuO5O2YhboB/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)125126---127128### Further Reading129130- [Product Strategy Canvas: From Vision to Action](https://www.productcompass.pm/p/product-strategy-canvas)131- [Product Strategy Examples: Google Maps, Netflix, OpenAI](https://www.productcompass.pm/p/product-strategy-examples)132- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)133- [Product Model First Principles: Product Team and Product Strategy In Depth](https://www.productcompass.pm/p/product-model-first-principles-transformed-cagan)134- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)135- [Business Outcomes vs Product Outcomes vs Customer Outcomes](https://www.productcompass.pm/p/business-outcomes-vs-product-outcomes)136- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)
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