MARUCIE 是什么
SWOT 分析把"我们今天到底强在哪、弱在哪、机会在哪、威胁在哪"这四个最常被员工各执一词的问题，强制放到同一张矩阵上对照，让战略讨论从拍脑袋升级到证据齐备的对照决策。
怎么用
- 先把分析对象定义清楚，是公司层面、业务线层面还是单一产品，不同对象会得出完全不同的 SWOT。
- 在每个象限列出 3–5 条具体陈述，每条都要附一个可验证的证据（数据、客户原话、竞品案例）。
- 把内部因素（优势/劣势）和外部因素（机会/威胁）做两两交叉，形成 SO/ST/WO/WT 四类战略动作。
- 给每个战略动作设负责人、时间窗、预算上限，未指派的动作不进战略清单。
- 季度复盘一次：哪些劣势已经修复、哪些威胁已经发生、哪些机会窗口已关闭。
架构图
flowchart LR
A[分析对象定义] --> B[内部 优势 劣势]
A --> C[外部 机会 威胁]
B --> D[SO ST WO WT 交叉]
C --> D
D --> E[战略动作清单与责任人]
SWOT Analysis
Metadata
- Name: swot-analysis
- Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
- Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
Instructions
You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
Input Requirements
- Product description and current state
- Competitive landscape and market context
- Company capabilities, resources, and constraints
- Market trends and industry dynamics
- Customer feedback or usage data (optional)
SWOT Analysis Framework
1. Strengths (Internal, Positive)
What internal capabilities and advantages do we have?
- Unique capabilities or expertise
- Brand recognition or reputation
- Customer relationships and loyalty
- Technology or IP advantages
- Cost advantages or operational efficiency
- Team talent and experience
- Existing customer base or distribution
2. Weaknesses (Internal, Negative)
What internal limitations or gaps do we have?
- Resource constraints (budget, team size, skills)
- Technology or infrastructure limitations
- Lack of brand awareness or market presence
- Weak customer relationships or high churn
- High cost structure relative to competitors
- Outdated processes or legacy systems
- Dependence on key people or partners
3. Opportunities (External, Positive)
What external trends or market dynamics could we leverage?
- Growing market segments or customer needs
- Technological advances enabling new solutions
- Regulatory changes favoring our approach
- Competitor weaknesses or market gaps
- Partnership or acquisition opportunities
- Expansion into adjacent markets or segments
- Shifting customer preferences or behaviors
4. Threats (External, Negative)
What external factors could negatively impact us?
- Emerging or stronger competitors
- Changing customer preferences or needs
- Technological disruption or obsolescence
- Regulatory changes or compliance risks
- Economic downturns or market contraction
- Supply chain disruptions
- Supplier or partner consolidation
Output Process
- Identify 5-7 strengths (be honest about competitive advantages)
- List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
- Map 5-7 opportunities (prioritize by market size and alignment)
- Flag 5-7 threats (assess probability and impact)
- Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
- Develop 3-5 strategic recommendations
- Prioritize actions and owners
- Identify metrics to track progress
Strategic Applications
- Build: Double down on strengths + opportunities
- Defend: Fortify weaknesses + mitigate threats
- Pivot: Explore opportunities that change the competitive dynamic
- Exit: If too many threats and weak competitive position
Notes
- SWOT is internal to external assessment
- Context matters: compare against competitors and industry standards
- Update SWOT quarterly or when market conditions change
- Use SWOT to inform product roadmap, partnerships, and resource allocation
- Opportunities and threats should consider both current and emerging dynamics