When to use
Use this when you need a structured month of content that ladders up to real goals across channels, instead of ad hoc posting.
Not for: a single asset (use mkt-draft-content), a time-boxed promotional push (use mkt-campaign-plan), or multi-step email flows (use mkt-email-sequence).
Method
- Anchor to goals. Confirm the month's primary objective (awareness, engagement, leads, launch support) and fixed dates (launches, events, holidays, promos). Fill gaps with labeled assumptions.
- Confirm channels and a realistic cadence per channel (blog weekly, LinkedIn 3x/week, email 2x/week). Decision point: set cadence to capacity — do not over-commit.
- Set themes. Define 3-4 content pillars tied to audience interests and the objective, ensuring a mix of top, mid, and bottom funnel.
- Ideate. Generate a specific title/angle for every slot; avoid repetition and balance formats (how-to, story, data, promo, UGC, thought leadership).
- Sequence. Place items so pacing is even, key dates are supported, and no channel goes dark.
- Add production notes: format, owner placeholder, primary CTA, and repurposing links between assets.
- Attach a lightweight measurement plan per pillar.
Example
Objective: launch support for a v2 release on the 15th. Pillars: "what's new" (bottom), "how teams use it" (mid), "industry POV" (top), "behind the build" (engagement). Cadence: blog weekly, LinkedIn 3x/week, email 2x/week. The 15th anchors a blog + email + 3 posts; the week prior teases, the week after amplifies user stories. One flagship blog gets repurposed into 3 LinkedIn posts and one email.
Pitfalls
- Planning more volume than the team can produce, so the calendar dies by week two.
- All content at one funnel stage (usually top) with nothing that converts.
- Generic slot labels ("blog post") instead of a specific title/angle you could brief today.
- Leaving a channel dark for a week, or clustering everything on launch day.
Output format
Month objective + key dates + channels + cadence: <...>
Pillars: <3-4, one line each>
Calendar (by week or 30 rows):
| Date | Channel | Pillar | Title/angle | Format | CTA | Funnel stage |
Repurposing map: <which pieces feed which>
Measurement plan: <what to track per pillar>
Assumptions: <...>
1---2name: mkt-content-calendar3description: Build a 30-day content calendar mapped to goals, channels, pillars, and a realistic cadence, with per-slot titles and a measurement plan.4---56## When to use78Use this when you need a structured month of content that ladders up to real goals across channels, instead of ad hoc posting.910**Not for:** a single asset (use mkt-draft-content), a time-boxed promotional push (use mkt-campaign-plan), or multi-step email flows (use mkt-email-sequence).1112## Method13141. Anchor to goals. Confirm the month's primary objective (awareness, engagement, leads, launch support) and fixed dates (launches, events, holidays, promos). Fill gaps with labeled assumptions.152. Confirm channels and a realistic cadence per channel (blog weekly, LinkedIn 3x/week, email 2x/week). Decision point: set cadence to capacity — do not over-commit.163. Set themes. Define 3-4 content pillars tied to audience interests and the objective, ensuring a mix of top, mid, and bottom funnel.174. Ideate. Generate a specific title/angle for every slot; avoid repetition and balance formats (how-to, story, data, promo, UGC, thought leadership).185. Sequence. Place items so pacing is even, key dates are supported, and no channel goes dark.196. Add production notes: format, owner placeholder, primary CTA, and repurposing links between assets.207. Attach a lightweight measurement plan per pillar.2122## Example2324Objective: launch support for a v2 release on the 15th. Pillars: "what's new" (bottom), "how teams use it" (mid), "industry POV" (top), "behind the build" (engagement). Cadence: blog weekly, LinkedIn 3x/week, email 2x/week. The 15th anchors a blog + email + 3 posts; the week prior teases, the week after amplifies user stories. One flagship blog gets repurposed into 3 LinkedIn posts and one email.2526## Pitfalls2728- Planning more volume than the team can produce, so the calendar dies by week two.29- All content at one funnel stage (usually top) with nothing that converts.30- Generic slot labels ("blog post") instead of a specific title/angle you could brief today.31- Leaving a channel dark for a week, or clustering everything on launch day.3233## Output format3435```36Month objective + key dates + channels + cadence: <...>37Pillars: <3-4, one line each>3839Calendar (by week or 30 rows):40| Date | Channel | Pillar | Title/angle | Format | CTA | Funnel stage |4142Repurposing map: <which pieces feed which>43Measurement plan: <what to track per pillar>44Assumptions: <...>45```
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