Sales Draft Outreach

Sales Draft Outreach

When to use

Use this when you need to contact a prospect cold or re-engage one, and want a message grounded in real research — not a mail-merge template that gets deleted.

Not for: deep account profiling (use sales-account-research); post-call recap emails (use sales-call-summary); formal proposals or one-pagers (use sales-create-asset).

Method

1. Confirm the target and offer. Name the prospect, their role, and the specific value you bring to someone like them.
2. Research the hook. Find one genuine, recent, relevant reason to reach out now: a trigger event, a post they wrote, a hiring signal, a shared connection. Decision point: no real hook → do not send; go back to research or pick a different prospect.
3. Identify the pain. Tie the hook to a problem they plausibly have that you solve.
4. Draft short. Lead with the personalized hook, one sentence of relevance, one crisp value statement, one low-friction ask. Under ~90 words for email.
5. Match the channel. Adjust length and tone for email vs. LinkedIn vs. follow-up. The subject line earns the open. Decision point: LinkedIn → cut to ~40 words, no formal subject.
6. Make the CTA easy. Ask for interest or a short call, not a full demo commitment.
7. Add a sequence. Suggest 2-3 follow-up touches, each with a different angle.

Example

Prospect: VP Eng who just posted about scaling on-call pain. Hook = the post. Email (72 words): "Saw your post on on-call burnout as you scale — the 2am pages usually trace back to noisy alerting, not headcount. We cut alert volume ~60% for [peer company] in 30 days. Worth a 15-min look at how? " Follow-up 2 (day 4): share the peer case study. Follow-up 3 (day 9): a one-line "still worth exploring?" break-up.

Pitfalls

• Fake personalization. "Love what you're doing at {{company}}" reads as merge-field spam.
• Leading with your product. Nobody replies to a feature list; lead with their world.
• Multi-ask messages. Two CTAs halve your reply rate; pick one.
• No sequence. Most replies come on touch 2-3; a single send under-performs.

Output format

Prospect & angle: <one line>
Research hook: <the specific fact used>
Primary message:
  Subject: <>
  <body, under ~90 words, ready to send>
Channel variant: <shorter LinkedIn/DM version>
Follow-up sequence:
  - Touch 2 (day <n>): <angle>
  - Touch 3 (day <n>): <angle>
Assumptions: <anything inferred to verify before sending>