Mattakushi432 Influencer Marketing
Influencer Tier Overview
| Tier | Followers | Avg Engagement | CPE | Best for |
|---|---|---|---|---|
| Nano | 1k–10k | 5–8% | Low | Niche authenticity, local |
| Micro | 10k–100k | 2–5% | Low-Med | Targeted communities |
| Macro | 100k–1M | 1–2% | Medium | Brand awareness |
| Mega/Celebrity | 1M+ | 0.5–1% | High | Mass reach |
Rule of thumb: Micro-influencers deliver 60% more engagement per dollar than macro for B2B/niche products.
Influencer Vetting Checklist
Audience Quality
- Follower growth looks organic (no sudden spikes)
- Engagement rate matches tier benchmark
- Comments are genuine (not generic "Great post!")
- Audience location matches target market
- Check with HypeAuditor / Modash / Upfluence for fake follower %
Content Fit
- Content style matches brand voice
- Posts about relevant topics (not everything)
- No controversial past content (search "[name] controversy")
- Discloses paid partnerships properly (#ad, #sponsored)
Performance Signals
- Ask for media kit with past campaign metrics
- Request: average views, click-through rate on links
- Check: story views vs feed post engagement ratio
Outreach Email Templates
Cold Outreach (Nano/Micro)
Subject: [Product] × [Their name] — quick collab idea?
Hi [Name],
Love your content on [specific topic] — your post about [specific post]
was spot on.
I work at [Company]. We built [Product] — [one sentence what it does].
Think your audience would genuinely find it useful because [specific reason].
Would love to send you free access + a small fee for an honest post/story.
No script, just your real take.
Interested? Takes 2 min to reply.
[Your name]
Partnership Pitch (Macro)
Subject: Partnership opportunity — [Company] + [Their brand]
Hi [Name / Manager],
I'm [Name], [Title] at [Company]. We help [ICP] with [value prop].
We're running a Q[X] creator campaign and [influencer name] is our top choice
given their [specific audience / content angle].
We're offering:
- $[X] flat fee for [deliverables]
- [Free product / trial / commission] on top
- Full creative freedom within brand guidelines
Our audience is [X] and we've seen [metric] from similar campaigns.
Can we schedule a 15-minute call this week?
[Your name] | [Company] | [phone]
Campaign Brief Template
CAMPAIGN BRIEF
Brand: [Company Name]
Product: [Product Name]
Campaign goal: [Awareness / Signups / Sales]
Target audience: [Description]
Deliverables:
- [X] Instagram Reels (30–60 sec)
- [X] Stories with link sticker
- [X] TikTok videos
- [Optional] Blog post / YouTube review
Key messages (must include):
1. [Message 1]
2. [Message 2]
3. [CTA: "Try free at [URL]" or use code [CODE]]
Prohibited:
- Mentioning competitors by name
- Making health/financial claims
- Showing beta/unreleased features
FTC Disclosure: All posts must include #ad or #sponsored at the start
Timeline:
- Draft due: [Date]
- Feedback window: 48 hours
- Go live: [Date]
Tracking:
- Use link: [unique UTM link]
- Promo code: [INFLUENCERNAME15]
Payment: $[X] within 30 days of content going live + performance bonus if [metric]
Performance Metrics
Primary KPIs
| Metric | Formula | Target |
|---|---|---|
| Reach | Unique accounts reached | > [X] |
| Engagement rate | (Likes + Comments + Shares) / Reach | > 2% |
| CPE (Cost per engagement) | Spend / Total engagements | < $[X] |
| Click-through rate | Clicks / Reach | > 1% |
| CPA (Cost per acquisition) | Spend / Conversions | < $[X] |
| EMV (Earned media value) | Engagements × $[benchmark] | > spend |
Tracking Setup
- Unique UTM per influencer:
?utm_source=influencer&utm_medium=social&utm_campaign=[name] - Unique promo code per influencer
- Pixel or conversion API for purchase attribution
- Check: GA4 / Shopify / Stripe conversions within 7-day window
FTC Compliance
Required Disclosures
- Must disclose at the start of the caption or video (not buried after "more")
- Acceptable:
#ad,#sponsored,#partner,Paid partnership with [Brand] - NOT acceptable:
#collab,#giftedalone, placing after multiple hashtags
Platform-Specific
- Instagram: Use "Paid partnership" label in settings + hashtag
- TikTok: Use "Paid partnership" toggle + #ad
- YouTube: Check "Paid promotion" box + verbal disclosure in video
Long-Term vs One-Off Partnerships
| Factor | One-off | Long-term (ambassador) |
|---|---|---|
| Cost | Lower upfront | Higher total |
| Authenticity | Lower | Higher |
| Audience trust | Single spike | Compound growth |
| Content volume | 1–3 posts | 6–24+ posts |
| Metrics | Reach/clicks | Brand lift + conversion |
| Best for | Launch / experiment | Core growth channel |
Ambassador contract elements:
- Exclusivity clause (no direct competitors for X months)
- Deliverables per month
- Approval rights
- First right of renewal
- Performance incentives
Campaign Workflow
Week 1: Identify + vet 20 candidates → shortlist 5
Week 2: Outreach → 3 interested → 2 contracts signed
Week 3: Brief + asset delivery → draft review
Week 4: Content goes live → monitor
Week 5: Report → optimize → renew or sunset