matteotitta /apollo-sequences -- Manage Apollo email sequences
Search, audit, and manage Apollo email sequences. Add enriched contacts, remove contacts, check mailboxes, and review performance. All sequence management actions are free.
Imported via: /steal analysis of workflows.io Apollo x Claude Playbook (2026-04-08)
Doctrine inherited (Step 7 — 0626 rollout)
Output complies with:
output-tenets.md— the seven tenetsoutput-simplicity.md— length caps, three-layer source placement, robot-tells banoutbound-research-hygiene.md— dated signals, no stale references, no prior-job hooks- Step 6 calibration: see [[feedback_execution_doctrine_refinements_step6]]
Refinements applied to this skill:
| Code | Refinement | How it lands in apollo-sequences |
|---|---|---|
| R1 | Source placement (three layers) | The skill manages sequences (orchestration), not body copy. When it reports performance, summary lives in working-doc form for internal review — no end-customer-facing surface. |
| R3 | Product-update tone | When sequence-level reports surface "we shipped X" framing, it stays product-update, not "thrilled-to-announce." Carries forward into sequences generated downstream by /outreach-emails. |
| R6 | CTA hierarchy | Sequence design respects per-stage CTA hierarchy — cold sequences end with discovery-call/sign-up primary; warm follow-ups end with product-action. Surfaced when adding contacts to the right sequence type. |
| R9 | Action-oriented section names | "When to use / Pre-flight checks / Common operations" — verb-led. Preserve. |
When to use
- Quick pulse check on all active sequences and their performance
- Finding the right sequence for a specific prospect or ICP
- Adding an enriched contact to an existing sequence
- Removing a contact from a sequence (replied, unsubscribed, wrong fit)
- Auditing a sequence before adding new contacts (duplicate check)
When NOT to use
- Creating new sequences or editing steps (not supported by Apollo MCP yet)
- Writing outreach email copy ->
/outreach-emails - Enriching contacts before enrollment ->
/deepline-enrich
Credit usage
FREE. All sequence management actions are free.
Limitations
- You can search and manage existing sequences.
- You cannot create new sequences or edit sequence steps/content via MCP (coming soon from Apollo).
- You must use the exact sequence name as it appears in Apollo. Search first to confirm.
Pre-requisites for adding contacts
Before adding contacts to a sequence:
- Contact must already exist in Apollo CRM (use Apollo MCP
apollo_enrich_personor search saved contacts first) - You need a connected mailbox in Apollo
- If unsure about mailbox, run "Show me my connected email accounts" first
Framework
Action 1: Search sequences
Use the Apollo MCP sequence search tool.
Parameters:
q_name: keyword to search sequence names (optional — leave empty to list all)per_page: number of results (default 10)page: page number for pagination
Present results as a table:
| Sequence Name | Status | Contacts | Open Rate | Reply Rate | Last Activity |
|---|
Action 2: Find the right sequence for a prospect
When the user describes a prospect profile:
- Search all sequences
- Review sequence names and stats
- Recommend the best match based on the prospect's title, industry, and seniority
- If no strong match, say so and suggest the closest option
Action 3: Add a contact to a sequence
Required info from user:
- Sequence name (exact match)
- Contact's Apollo ID or email (must already exist in Apollo CRM)
- Sending mailbox email (the connected email account to send from)
Before adding, confirm:
"I'll add [Name] to the [Sequence Name] sequence, sending from [mailbox]. Proceed?"
After adding, confirm success and note:
- Contact is now active in the sequence
- First email will send according to the sequence's schedule
Action 4: Remove a contact from a sequence
Required info from user:
- Sequence name (exact match)
- Contact's Apollo ID or email
Before removing, confirm:
"I'll remove [Name] from the [Sequence Name] sequence. This cancels all pending emails but preserves engagement history. Proceed?"
Action 5: Check connected mailboxes
Returns all linked email accounts with their IDs. Needed before adding contacts to sequences.
Tips
- Always run a sequence search FIRST to confirm the exact name before adding or removing contacts.
- Before adding contacts to a sequence, check if they're already in it to avoid duplicate outreach.
- When removing contacts, engagement history (opens, clicks, replies) is preserved.
- If the user wants to add multiple contacts to the same sequence, batch the requests.
- Sequence search by name uses keyword matching. "Q1" will match "Q1 Outbound" and "Q1 ABM Campaign".
- For campaign-scale enrollment, run
/deepline-enrichfirst to validate emails.
Final ship gate
Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.
Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.
Persuasion & stickiness pass
Output complies with persuasion-and-stickiness.md — Cialdini's 7 persuasion levers + Heath's SUCCESs. Deploy the 1-2 Cialdini levers that fit the reader's barrier (never all seven; every lever must be TRUE), run the SUCCESs diagnostic (Simple / Unexpected / Concrete / Credible / Emotional / Stories) over the near-final draft, then the rule's pre-ship gate.