matteotitta Expert POV
Extract and synthesize a founder's unique point of view on their market, craft, and philosophy. Produces the raw material for authority-led positioning — beliefs, stances, and perspectives that differentiate the founder.
Core philosophy: Authority comes from having a distinct perspective, not just expertise. Surface what the founder actually believes (including contrarian views) and synthesize into OBI candidates.
When to use
Invoke when user says:
- "expert POV / founder POV for [founder/company]"
- "one big idea / OBI for [founder]"
- "authority positioning / thought leadership foundation"
- "contrarian beliefs / what makes [founder] different"
- "founder interview questions"
Do NOT invoke when:
- User wants product messaging without founder POV →
product-messaging - User wants competitor analysis →
competitor-research - User wants ICP research →
icp-behavioural - User wants content strategy without POV foundation → run this first
Inputs
Required: Company/founder name; industry/category (for question customization).
Optional (improves quality): company context, existing content (LinkedIn posts, podcasts, interviews), competitor positioning, founder background.
Validation before proceeding: founder name provided; industry known or discoverable; collection method agreed (async vs live vs content mining). If missing, ask the user; offer to run company-context first if needed.
Process
Phase 1 — Question generation (25-30 questions across 6 POV dimensions)
↓
Phase 2 — Founder input (async / live / content mining)
↓
Phase 3 — POV extraction (beliefs, hot takes, origin stories, taste)
↓
Phase 4 — OBI synthesis (cluster → candidates → score → develop top OBI)
↓
Review Gate 2 (Deeper Review) [Approve] [Iterate OBI] [Expand themes]
Phase walkthroughs (with checkpoints + outputs):
Phase 4 explicitly checks the 100 Posts Test — could the founder genuinely write 100 authentic posts about this OBI?
Frameworks and references
| Topic | File | Contents |
|---|---|---|
| 6 POV dimensions | the premium reference | Belief, Craft, Market, Story, Taste, Vision — with 5 core questions per dimension |
| Full question bank | the premium reference | Prioritized questions by dimension with follow-ups |
| OBI frameworks | the premium reference | What makes a good OBI, formula patterns, 100 Posts Test, Andy Raskin Strategic Narrative |
| Output template | the premium reference | Canonical 10-section deliverable structure (Exec summary → Belief map → Hot takes → Stories → Taste → Theme clusters → OBI candidates → Recommended OBI → Raw material → Gaps) |
| Worked walkthroughs | the premium reference | Belief extraction + OBI candidate examples + anti-examples |
| Full worked example | examples/example-matteo-titta.md |
End-to-end "Taste + Systems" run for Matteo Tittarelli / Genesys Growth |
| Quality + guardrails | the premium reference | Anti-hallucination rules, pre-delivery checklist, iteration prompts, skill integration map, MCP data integration |
Scoring matrix (Phase 4.3): Authenticity 30% · Differentiation 25% · Memorability 20% · Scalability 15% · Business fit 10%. Score 1-5; weighted total. Full criterion definitions in the premium reference.
Research substrate (Exa)
Default research substrate per .claude/rules/exa-protocol.md (auto-loaded for research, audit, competitor, ICP, AEO, content sourcing work).
Primary tools for this skill: web_search_exa and the plugin /search slash command for parallel-subagent dispatch on founder content mining + POV expansion.
Tool surface during migration: prefer plugin namespace mcp__plugin_exa_exa__web_search_exa (after claude plugin i exa@claude-plugins-official); legacy mcp__exa__web_search_exa still mounted; both backends route to the same Exa API.
Citation: every Exa-derived claim uses [VERIFIED: exa_search, {url}, accessed {YYYY-MM-DD}] per .claude/rules/ontology.md.
Quality gate: ≥3 sources per major claim, ≥50% [VERIFIED] confidence, date filter for any "recent / latest" claim, no WebSearch fallback without flagging the data gap.
Worked examples + tool catalog: .claude/skills/meta-skills/exa/.