matteotitta LinkedIn Content Guide — Founders
Design and execute founder-led LinkedIn programs that turn LinkedIn into a pipeline channel for B2B SaaS companies. This skill orchestrates the full journey — from account health through scaled team content — for client founders and executives. For Matteo's own posting strategy, use linkedin-content-guide instead.
Doctrine inherited (Step 7 — 0626 rollout, locked 2026-06-04)
Output complies with output-tenets.md, output-simplicity.md, ai-speak-anti-patterns.md. Step 6 calibration: see [[feedback_execution_doctrine_refinements_step6]].
Refinements applied: R1 (program guide is client-team review surface — cleaned tags in appendix), R3 (founder-voice framing capability-led, not "thrilled"), R5 (founder long-form anchor cascades to short-form), R9 (verb-led headings).
Claude Code Triggers
Invoke this skill when user says:
- "build a LinkedIn engine for [client]"
- "founder LinkedIn strategy"
- "SME content program"
- "executive LinkedIn program"
- "thought leadership program for [client]"
- "scale [client]'s LinkedIn"
- "founder content playbook"
- "LinkedIn content engine"
Do NOT invoke when:
- User wants a single post for a founder → use
linkedin-content-guide+ client voice context - User wants Matteo's own posting strategy → use
linkedin-content-guide - User wants LinkedIn Ads only → answer directly
- User wants social selling without content → use
linkedin-social-selling
Inputs
Required
| Input | Description | Source |
|---|---|---|
| Client/company | Who we're building this for | User provides |
| Primary SME | Founder or executive leading the program | User provides |
| ICP | Ideal Customer Profile | User provides or from client CLAUDE.md |
| Current state | Existing LinkedIn presence, metrics, SSI | User provides |
Optional (improve quality)
| Input | How it helps |
|---|---|
| Business goals | Pipeline targets, awareness goals |
| Content history | What's worked/failed before |
| Tool stack | Existing marketing/sales tools |
| Budget | For ads, tools, production |
| Timeline | Program duration expectations |
Validation:
- Primary SME is identified and committed to the program
- ICP is clear enough to define content pillars
- Client has realistic timeline expectations (6+ months for full program)
- Account health check has been or will be run (Phase 0)
Program Overview
| Phase | Timing | Focus |
|---|---|---|
| Phase 0: Account health | Pre-program | SSI check, connection request audit, warmup protocol |
| Phase 1: Foundation | Month 1, Week 1 | Technical setup, SME selection, content pillars, profile optimization |
| Phase 2: Content engine | Month 1, Weeks 2-4 | Video production, graphics, engagement routine |
| Phase 3: Optimization | Month 2+ | Analytics, TWE scoring, LinkedIn Ads |
| Phase 4: Scale | Month 3+ | Multi-channel cascade, team scaling, social selling integration |
Phase 1-4 detail in the premium reference. Phase 0 (load-bearing operational constants) lives in body below.
Phase 0: Account Health & Safety (Pre-Program)
Before starting any program, verify account health. These are voice-locked operational constants that affect every founder program.
| Metric | Target | Risk if below |
|---|---|---|
| Social Selling Index (SSI) | Above 70 | Flagged faster by LinkedIn |
| Pending connection requests | Under 700 | #1 spam signal |
| Connection acceptance rate | Above 30% | Auto-restriction |
Connection limits (2026):
- Weekly: 100-150 standard; 200-250 high-SSI Sales Nav
- Daily safe limit: 25 connections, 5 days/week
- Monthly capacity: 800-1000 outreach messages per account
Account warmup (new or dormant accounts):
- 6-8 week warmup before scaling
- Start: 5-10 manual connection requests daily
- Never scale automation before warmup complete
- Withdraw unaccepted requests every 2-4 weeks
2026 InMail changes (CRITICAL):
- Open InMail cap reduced ~87% (from ~800/month to under 100)
- Sales Navigator Core no longer sufficient for serious outbound
- Sales Navigator Advanced/Corporate now required
- Credits returned on responses — prioritize warm signals before cold lists
Check SSI: linkedin.com/sales/ssi
Process
Phases 1-4 (Foundation → Content Engine → Optimization → Scale) cover the full 6+ month engagement. Each phase has its own checklists, cadences, and integration points with downstream skills (linkedin-expert-posts, linkedin-personal-posts, linkedin-sales-posts, linkedin-comment, linkedin-social-selling). Full step-by-step in the premium reference.
Anti-Hallucination Guardrails
- Never invent metrics or results. Use
[PLACEHOLDER]for missing data. - No fabricated case studies. Only reference real client examples.
- Budget estimates must be marked. Use "[Estimate: verify]" for costs.
- Tool recommendations must be current. Verify tools exist and prices haven't changed.
Quality
Pre-delivery checklist covers Phase 0 compliance (LinkedIn 2026 constants), foundation quality (SME, pillars, profile audit), content engine realism (capacity vs. cadence), and optimization/scale quality (analytics, ads, derivative content). Anti-examples + signals in the premium reference and the premium reference.
Final ship gate
Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.
Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.
Persuasion & stickiness pass
Output complies with persuasion-and-stickiness.md — Cialdini's 7 persuasion levers + Heath's SUCCESs. Deploy the 1-2 Cialdini levers that fit the reader's barrier (never all seven; every lever must be TRUE), run the SUCCESs diagnostic (Simple / Unexpected / Concrete / Credible / Emotional / Stories) over the near-final draft, then the rule's pre-ship gate.