matteotitta YouTube Strategy
Generate a YouTube channel launch strategy for B2B SaaS operators. Output is a deck-style markdown document with keyword demand research, competitor segmentation, gap analysis, 6 video ideas, case-study / testimonial framework, and a Month-1 plan. Feeds into youtube-scripts for per-video production.
For full process, frameworks, and MCP integration → the premium reference.
Research Substrate (Exa)
Default: Exa per .claude/rules/exa-protocol.md.
Primary tools: web_search_exa for competitor channel + keyword research.
Tool surface during migration: prefer mcp__plugin_exa_exa__web_search_exa (after claude plugin i exa@claude-plugins-official); legacy mcp__exa__web_search_exa still mounted.
Citation: every claim uses [VERIFIED: exa_search, {url}, accessed {YYYY-MM-DD}] per .claude/rules/ontology.md.
Quality gate: ≥3 sources per major claim, ≥50% [VERIFIED], date filter for any "recent / latest" claim.
Claude Code Triggers
Invoke when user says:
- "YouTube strategy for [company]"
- "Plan my YouTube channel"
- "What videos should I make on YouTube"
- "YouTube channel strategy / plan / launch plan"
- "Help me start a YouTube channel"
- "What's the opportunity on YouTube"
- "YouTube keyword research + video ideas"
Do NOT invoke when:
- User wants individual YouTube script → use
youtube-scripts - User wants LinkedIn video content → use
linkedin-content - User wants multi-channel content strategy → use
content-strategy - User wants content calendar / execution → use
content-operations
Input Requirements
Client context (auto-loaded)
If working on a client project, client CLAUDE.md is auto-loaded. Pull positioning from knowledge/positioning.md and ICP from knowledge/icp-definition.md.
Required
| Input | Description | Source |
|---|---|---|
| Positioning statement | 1-2 sentence who-you-are + what-you-do | knowledge/positioning.md or user |
| ICP definition | Who the channel targets | knowledge/icp-definition.md or user |
Recommended (improves quality significantly)
| Input | How it helps |
|---|---|
| Social engagement data | LinkedIn post reactions/comments per topic — fuels "proven demand" per idea |
| Client roster | Case-study candidate shortlist for BOFU videos |
| Content audit | Lets skill skip topics already covered |
Optional
| Input | How it helps |
|---|---|
| Niche hypothesis | Sharpens keyword seeding |
| Existing YouTube presence | Adjusts scope (launch vs relaunch vs refresh) |
| Competitor hypotheses | Seed list for channel scan |
Validation checklist
Before proceeding:
- Positioning is 1-2 sentences with operator's specific angle (not generic)
- ICP is named (title + company type), not "small businesses" or "B2B"
- If LinkedIn data provided, it has post-level reactions/comments (not just topic themes)
If positioning or ICP is missing, ask before proceeding. Do not hallucinate.
Anti-Hallucination Guardrails
- No invented keyword volumes — always pull from Ahrefs MCP. If unavailable, mark
[UNAVAILABLE: Ahrefs pull failed]. - No invented engagement data — "proven demand" per idea must cite real LinkedIn/Twitter/newsletter signal. If none, mark
[UNAVAILABLE]. - No invented case-study metrics — pull from
knowledge/positioning.mdproof-points or user. - No invented rankings — for Phase 3 gap analysis, mark
[UNVERIFIED: manual check needed]if YouTube SERP not run. - Flag gap claims with source — "nobody covers X" needs
[INFERRED: from competitor scan on {date}]. - Client roster dependency — pull from client's
knowledge/profile.mdclients list or explicit user input.
Process, Output, Quality, and Auto-Update
| Topic | Reference |
|---|---|
| 5-phase process + frameworks + MCP integration | the premium reference |
| Output template + render targets + iteration prompts + handoff | the premium reference |
| Pre-delivery checklist + worked example + anti-examples + quality gate | the premium reference |
| 5-bucket competitor taxonomy with detection rules | the premium reference |
| 6-field video idea template with examples | the premium reference |
| Month-1 mix rules + funnel outcomes | the premium reference |
| Ahrefs MCP calls + competition scoring method | the premium reference |
| Worked example — Matteo's own YouTube strategy | examples/0426-matteo-youtube-strategy.md |
Skill Relationships (per ontology.md)
depends_on:
- company-context # required — pulls positioning, clients, services
- icp-profile # required — defines channel audience
- positioning # recommended — sharpens "your edge" per idea
feeds_into:
- youtube-scripts # per-video script production
- content-operations # add Month-1 plan to weekly calendar
- case-study # BOFU case-study production
enhances:
- content-strategy # if multi-channel strategy exists, refines YouTube lane
Knowledge type produced: youtube-strategy (Level 1 — Strategy, review gate 2).
Final ship gate
Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.
Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.