How do I install the Conversion Copywriting skill?

Run npx skillmds@latest add mayurrathi/conversion-copywriting in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Conversion Copywriting safe to use?

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Which AI agents work with Conversion Copywriting?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Conversion Copywriting free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Conversion Copywriting?

mayurrathi (@mayurrathi) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Conversion Copywriting by mayurrathi

Name: Conversion Copywriting
Rating: 4.666666666666667 (3 reviews)
Author: mayurrathi

File contents

1.3.1 Conversion Copywriting

This skill combines the art of persuasive writing with the science of cognitive psychology to drive specific user actions.

1. Context & Page Purpose

Goal: Gather essential context before writing a single word.

Audience: Who is the ideal customer? What problem are they solving?
Offer: What are you selling? What is the key transformation?
Context: Where is traffic coming from? (Ads vs. Organic vs. Email)
Primary Action: What is the ONE goal of this copy?

2. Copywriting Principles

Goal: Write clear, benefit-driven copy that resonates.

Clarity Over Cleverness: If it's not clear, it won't convert. Choose simple words.
Benefits Over Features: Features are what it is; benefits are what it does for the user.
Specificity Over Vagueness: Use numbers and timeframes (e.g., "Save 4 hours" > "Save time").
Customer Language: Use the exact words your customers use in reviews and support.

3. High-Conversion Page Structure

Goal: Guide the reader through a logical argument.

Headline: Must communicate the core value prop in < 5 seconds.
Subheadline: Expands on the headline with more specificity.
Primary CTA: Clear, value-oriented button text ("Start Free Trial" > "Submit").
Social Proof: Logos, testimonials, and stats to build trust.
Objection Handling: Address "Will this work for me?" and "What if I hate it?".

4. The Seven Sweeps (Copy Editing)

Goal: Systematically polish copy through focused passes.

Clarity Sweep: Can a stranger understand this instantly?
Voice & Tone Sweep: Is the brand personality consistent?
So What Sweep: Does every claim answer "Why should I care?"
Prove It Sweep: Is every claim supported by data or social proof?
Specificity Sweep: Replace "improve" with concrete metrics.
Emotion Sweep: Does it evoke the pain of the problem or the relief of the solution?
Zero Risk Sweep: Are there guarantees or "Cancel anytime" near CTAs?

5. Marketing Psychology (Mental Models)

Goal: Leverage behavioral science to influence decision-making.

Loss Aversion: Framing a loss is 2x more powerful than framing a gain.
Social Proof: People look to others to determine correct behavior.
Scarcity: Limited availability increases perceived value.
Anchoring: The first price shown influences all subsequent judgment.
Zeigarnik Effect: Unfinished tasks (or open loops) stay in the user's mind.
IKEA Effect: Users value what they helped build or customize.

6. Prohibited Language (The "Cut List")

Goal: Remove weak, filler, and jargon-heavy words.

Cut: "Very," "really," "extremely" (weak intensifiers).
Cut: "Just," "actually," "basically" (filler).
Replace: "Utilize" → "Use", "Implement" → "Set up", "Leverage" → "Use".
Replace: "Innovative," "Seamless," "Cutting-edge" → [Specific Benefit].

---name: conversion-copywritingdescription: Expert conversion copywriting, copy editing, and marketing psychology for all surfaces. Integrated from Corey Haines' marketing skills.---# 1.3.1 Conversion CopywritingThis skill combines the art of persuasive writing with the science of cognitive psychology to drive specific user actions.## 1. Context & Page Purpose**Goal:** Gather essential context before writing a single word.* **Audience:** Who is the ideal customer? What problem are they solving?* **Offer:** What are you selling? What is the key transformation?* **Context:** Where is traffic coming from? (Ads vs. Organic vs. Email)* **Primary Action:** What is the ONE goal of this copy?## 2. Copywriting Principles**Goal:** Write clear, benefit-driven copy that resonates.* **Clarity Over Cleverness:** If it's not clear, it won't convert. Choose simple words.* **Benefits Over Features:** Features are what it is; benefits are what it does for the user.* **Specificity Over Vagueness:** Use numbers and timeframes (e.g., "Save 4 hours" > "Save time").* **Customer Language:** Use the exact words your customers use in reviews and support.## 3. High-Conversion Page Structure**Goal:** Guide the reader through a logical argument.* **Headline:** Must communicate the core value prop in < 5 seconds.* **Subheadline:** Expands on the headline with more specificity.* **Primary CTA:** Clear, value-oriented button text ("Start Free Trial" > "Submit").* **Social Proof:** Logos, testimonials, and stats to build trust.* **Objection Handling:** Address "Will this work for me?" and "What if I hate it?".## 4. The Seven Sweeps (Copy Editing)**Goal:** Systematically polish copy through focused passes.1. **Clarity Sweep:** Can a stranger understand this instantly?2. **Voice & Tone Sweep:** Is the brand personality consistent?3. **So What Sweep:** Does every claim answer "Why should I care?"4. **Prove It Sweep:** Is every claim supported by data or social proof?5. **Specificity Sweep:** Replace "improve" with concrete metrics.6. **Emotion Sweep:** Does it evoke the pain of the problem or the relief of the solution?7. **Zero Risk Sweep:** Are there guarantees or "Cancel anytime" near CTAs?## 5. Marketing Psychology (Mental Models)**Goal:** Leverage behavioral science to influence decision-making.* **Loss Aversion:** Framing a loss is 2x more powerful than framing a gain.* **Social Proof:** People look to others to determine correct behavior.* **Scarcity:** Limited availability increases perceived value.* **Anchoring:** The first price shown influences all subsequent judgment.* **Zeigarnik Effect:** Unfinished tasks (or open loops) stay in the user's mind.* **IKEA Effect:** Users value what they helped build or customize.## 6. Prohibited Language (The "Cut List")**Goal:** Remove weak, filler, and jargon-heavy words.* **Cut:** "Very," "really," "extremely" (weak intensifiers).* **Cut:** "Just," "actually," "basically" (filler).* **Replace:** "Utilize" → "Use", "Implement" → "Set up", "Leverage" → "Use".* **Replace:** "Innovative," "Seamless," "Cutting-edge" → [Specific Benefit].

Frequently asked questions

Conversion Copywriting