✍️ Content Writer Skill
📦 Install:
npx clawhub@latest install mcbaivn-content-writer
Generate professional social media posts from research articles. Supports LinkedIn, Facebook, Twitter/X, TikTok caption, Threads — taking source material and producing polished, platform-optimized posts.
When to Use
- User has articles/data and wants to create social media posts
- User wants to write a post in a specific format
- User needs content for any platform: LinkedIn, Facebook, Twitter/X, TikTok, Threads
- Works best after using the
content-researchskill to gather sources
Core Workflow
Step 1: Gather Inputs
Collect from the user (ask if not provided):
- Source material (required) — article, URL, summary, or raw data
- Platform (default: LinkedIn) — LinkedIn / Facebook / Twitter/X / TikTok / Threads
- Content format (default: toplist) — see 6 formats below
- Tone (default: default) — see Tone Presets
- Length (default: medium) — short/medium/long
- Language (default: Vietnamese) — English or Vietnamese
Step 2: Select Format
| Format | File | Best For |
|---|---|---|
| 📋 Toplist | references/format-toplist.md |
Numbered lists with data |
| 💡 POV | references/format-pov.md |
Bold opinions backed by data |
| 🔍 Case Study | references/format-case-study.md |
Deep-dive one story |
| 🛠️ How-to | references/format-how-to.md |
Step-by-step guides |
| 📖 Story | references/format-story.md |
Narrative, emotional journey |
| 🔥 Hook-List-CTA | references/format-hook-list-cta.md |
Facebook viral format |
Step 3: Apply Platform Rules
Read references/platform-rules.md for platform-specific constraints:
| Platform | Max length | Style | Hashtag |
|---|---|---|---|
| 3,000 chars | Professional, data-driven | 3-5 tags | |
| 63,206 chars | Conversational, emotional | 0-3 tags | |
| Twitter/X | 280 chars | Punchy, hook-heavy | 1-2 tags |
| TikTok | 2,200 chars | Casual, trendy, FOMO | 5-10 tags |
| Threads | 500 chars | Conversational, casual | 0-2 tags |
Step 4: Generate Content
Output rules (non-negotiable):
- Plain text only — no markdown on social platforms
- ZERO asterisks — no
*, no** - No em dashes — use
-or comma - No source URLs in post body
- Short paragraphs — 1-2 sentences max
- Data-driven — every claim backed by numbers
Reference Files
references/brand-context.md— MCB AI brand identity + writing rulesreferences/format-*.md— Format instructions for each typereferences/tone-presets.md— All tone detailsreferences/platform-rules.md— Platform-specific constraintsreferences/formatting-rules.md— Critical formatting rules (MUST read)
Critical Rules (Non-Negotiable)
- ABSOLUTELY NO asterisks (*) anywhere
- ABSOLUTELY NO markdown formatting
- ABSOLUTELY NO em dashes
- ABSOLUTELY NO source URLs in post
- Output MUST be plain text only
- Emphasis = CAPS on 1-2 words max
- Lists = numbers or → arrows only
- Emoji = natural, platform-appropriate