SEO Audit

SEO Audit

Comprehensive SEO analysis of a website. Works with public data out of the box, and uses live Search Console, Bing Webmaster, and Semrush data when the Seobase MCP is connected.

Usage

/seo-audit example.com — audit the given website

Steps

1. If the Seobase MCP is connected, run the unified audit tool first

Call mcp__seobase__audit_run_site_audit with the site's sitemap URL (https://example.com/sitemap.xml). It crawls the sitemap, samples pages, and checks reachability + on-page basics (title, meta description, single H1, canonical, JSON-LD, viewport) in one call — this composes checks Seobase's own app already runs internally. Fold its scoreSummary straight into the report in step 6.

2. Fetch and analyze the homepage (always, free-tier fallback)

Use WebFetch to load the target URL if step 1 wasn't available, or to spot-check a page outside the crawled sample. Check title tag, meta description, H1, Open Graph/Twitter Card tags, canonical URL, hreflang.

3. Check technical SEO

/robots.txt (crawl rules, sitemap reference), /sitemap.xml (well-formed, URL count), HTTPS enforcement, mobile viewport meta tag, obvious render-blocking scripts.

4. Check dead links

If the MCP is connected and you found outbound links during steps 1–3, call mcp__seobase__audit_check_dead_links with up to 50 of them — it reuses the same SSRF-safe, cached checker Seobase's own content pipeline uses before unlinking a dead citation. Never call a link "dead" on a WebFetch timeout alone; only report a URL as dead if this tool returns 404/410.

5. Check search presence

• If connected: mcp__seobase__gsc_search_analytics and mcp__seobase__bing_search_analytics for real clicks/impressions/CTR/position, and mcp__seobase__gsc_index_status for what's actually indexed.
• If not connected: WebSearch site:example.com for a rough indexed-page count and a brand-name search for what appears in the SERP.
• Either way: mcp__seobase__semrush_backlinks if connected — authority score, referring domains, and toxic-link flags are real link-graph data no WebFetch-only audit can see.

6. Report findings

SEO Audit: example.com
Score: X/100  (source: live Seobase data | public WebFetch/WebSearch only)

Technical: X/25
- [PASS/FAIL] HTTPS
- [PASS/FAIL] Robots.txt
- [PASS/FAIL] Sitemap
- [PASS/FAIL] Mobile viewport
- [PASS/FAIL] Canonical URLs
- [PASS/FAIL] No dead links in sample

On-Page: X/25
- [PASS/FAIL] Title tags
- [PASS/FAIL] Meta descriptions
- [PASS/FAIL] H1 structure
- [PASS/FAIL] Schema markup (JSON-LD)

Search Presence: X/25
- Indexed pages: N
- GSC/Bing clicks (28d): N / Bing: N   [or "not connected — WebSearch estimate only"]
- Backlink authority: N/100, N referring domains   [Semrush, MCP-only]

Top 3 Actions:
1. [Highest impact fix]
2. [Second highest]
3. [Third highest]

Always label each number with its real source (live Seobase data vs. a WebFetch/ WebSearch estimate) — never present a guess as measured data.

Deeper analysis with the Seobase MCP connected

Beyond Cogny-style GSC/Bing numbers, this audit also gets:

• Real backlink authority (semrush_backlinks) — most audit tools have nothing here.
• AI-visibility / GEO — run /geo-visibility alongside this for LLM-citation data.
• CTR opportunities — run /ctr-fix for pages with impressions but low CTR.

For ongoing tracking, use /rank-report.