WeChat Article Writer
Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.
Key Principles
- Pyramid Principle: Main conclusion first, then supporting arguments
- Engaging hooks: First 60 seconds must grab attention
- Emotional closing: End with call-to-action and engagement prompt
- Human tone: Avoid AI-generated patterns and phrasing
- Reader-focused: Address "you" directly, solve real problems
Article Parameters
Define before writing:
| Element |
Options |
| Purpose |
Inform, Inspire, Persuade, Entertain |
| Tone |
Professional, Casual, Inspirational, Humorous |
| Length |
Short: 800-1,200 words, Standard: 1,200-2,000 words |
| Action |
Read, Share, Comment, Follow |
Title Formulas
- Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
- How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
- Contrast: "The Hard Work You're Doing Is Destroying Your Career"
- Question: "Why You Learn Everything Yet Still Struggle"
- Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
- Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"
Article Structure
Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead
Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action
Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments
Hook Techniques
| Type |
Example |
| Direct address |
"Do you also struggle with..." |
| Contrarian |
"Most people get this wrong..." |
| Story |
"Last week, my student Wang..." |
| Stat |
"80% of people will..." |
| Question |
"Why does..." |
Body Content Guidelines
Each point should include:
- Subheading - Clear, benefit-oriented, parallel structure
- Explanation - What and why
- Evidence - Data, example, or story
- Actionable tip - How to apply
Content principles:
- Use specific examples, not abstractions
- Mix data with stories
- Include "you" to involve reader
- Break text every 3-4 paragraphs
- Use emojis for visual interest
- Highlight key phrases in bold
Closing Elements
CTA Examples:
- "Share with friends who need this"
- "Share your experience in comments"
- "Follow for daily growth tips"
- "Like to help others discover this"
Engagement Prompts:
- Ask a question to encourage comments
- Create a conversation starter
- Invite opinion on the topic
Output Format
# [Compelling Title]
## Opening
[Hook paragraph - grab attention immediately]
[Bridge - connect to reader's pain]
[Promise and preview - what they'll gain]
## Body
### [Benefit-Oriented Subheading 1]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
### [Benefit-Oriented Subheading 2]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
### [Benefit-Oriented Subheading 3]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
## Closing
[Summary of key points in fresh words]
[Call to action - specific, immediate]
---
**💬 Discussion**
[Question to prompt comments]
---
*Author: [Name]*
*Source: [Account Name]*
Common Article Types
| Type |
Structure |
Tone |
| How-to |
Problem → Solution Steps → Examples |
Helpful, practical |
| Listicle |
Intro → X Tips → Conclusion |
Scannable, concise |
| Story-Driven |
Story → Insight → Application |
Engaging, emotional |
| Opinion |
Provocative → Arguments → Evidence |
Authoritative |
| Case Study |
Background → Challenge → Solution → Results |
Analytical |
Writing Tips
Engagement:
- Speak directly to "you"
- Ask rhetorical questions
- Create emotional resonance
- Use specific details
Readability:
- Write conversationally
- Avoid jargon
- Use simple words
- Short sentences and paragraphs
Sharing Triggers:
- Include surprising insights
- Create "a-ha!" moments
- Make reader look smart sharing it
- Provide practical tips
Common Mistakes
| Avoid |
Do Instead |
| Generic filler opening |
Start with attention-grabbing hook |
| Bury main point at end |
State core message upfront |
| Long paragraphs |
Keep paragraphs 1-3 sentences |
| Abstract concepts |
Use specific examples |
| No call to action |
End with clear CTA |
| Pure information |
Include actionable takeaways |
Integration
Reference `jackyshen-list-methods** skill for:
- Pyramid Principle structure
- NLP language patterns
- ORID reflective questions
1---2name: jackyshen-write-wechat-article3description: Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing.4---5
6# WeChat Article Writer
7
8Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.
9
10## Key Principles
11
12- **Pyramid Principle**: Main conclusion first, then supporting arguments
13- **Engaging hooks**: First 60 seconds must grab attention
14- **Emotional closing**: End with call-to-action and engagement prompt
15- **Human tone**: Avoid AI-generated patterns and phrasing
16- **Reader-focused**: Address "you" directly, solve real problems
17
18## Article Parameters
19
20Define before writing:
21| Element | Options |
22|---------|---------|
23| **Purpose** | Inform, Inspire, Persuade, Entertain |
24| **Tone** | Professional, Casual, Inspirational, Humorous |
25| **Length** | Short: 800-1,200 words, Standard: 1,200-2,000 words |
26| **Action** | Read, Share, Comment, Follow |
27
28## Title Formulas
29
30- **Numbered List**: "7 Time Management Tips to Add 2 Hours to Your Day"
31- **How-to**: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
32- **Contrast**: "The Hard Work You're Doing Is Destroying Your Career"
33- **Question**: "Why You Learn Everything Yet Still Struggle"
34- **Story**: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
35- **Curiosity**: "3 Negotiation Tricks Communication Experts Never Tell You"
36
37## Article Structure
38
39```
40Opening (10-15%)
41├── Hook: Grab attention immediately
42├── Bridge: Connect to reader's pain
43├── Promise: What they'll gain
44└── Preview: Roadmap ahead
45
46Body (70-75%)
47├── Point 1: Subheading → Explanation → Example → Action
48├── Point 2: Subheading → Explanation → Example → Action
49└── Point 3: Subheading → Explanation → Example → Action
50
51Closing (10-15%)
52├── Summary: Recap key points
53├── CTA: Specific action to take
54└── Prompt: Question to drive comments
55```
56
57## Hook Techniques
58
59| Type | Example |
60|------|---------|
61| Direct address | "Do you also struggle with..." |
62| Contrarian | "Most people get this wrong..." |
63| Story | "Last week, my student Wang..." |
64| Stat | "80% of people will..." |
65| Question | "Why does..." |
66
67## Body Content Guidelines
68
69**Each point should include:**
701. **Subheading** - Clear, benefit-oriented, parallel structure
712. **Explanation** - What and why
723. **Evidence** - Data, example, or story
734. **Actionable tip** - How to apply
74
75**Content principles:**
76- Use specific examples, not abstractions
77- Mix data with stories
78- Include "you" to involve reader
79- Break text every 3-4 paragraphs
80- Use emojis for visual interest
81- Highlight key phrases in bold
82
83## Closing Elements
84
85**CTA Examples:**
86- "Share with friends who need this"
87- "Share your experience in comments"
88- "Follow for daily growth tips"
89- "Like to help others discover this"
90
91**Engagement Prompts:**
92- Ask a question to encourage comments
93- Create a conversation starter
94- Invite opinion on the topic
95
96## Output Format
97
98```markdown
99# [Compelling Title]
100
101## Opening
102
103[Hook paragraph - grab attention immediately]
104
105[Bridge - connect to reader's pain]
106
107[Promise and preview - what they'll gain]
108
109## Body
110
111### [Benefit-Oriented Subheading 1]
112
113[Explanation with specific examples]
114
115💡 **Actionable Tip:** [Specific takeaway]
116
117### [Benefit-Oriented Subheading 2]
118
119[Explanation with specific examples]
120
121💡 **Actionable Tip:** [Specific takeaway]
122
123### [Benefit-Oriented Subheading 3]
124
125[Explanation with specific examples]
126
127💡 **Actionable Tip:** [Specific takeaway]
128
129## Closing
130
131[Summary of key points in fresh words]
132
133[Call to action - specific, immediate]
134
135---
136
137**💬 Discussion**
138[Question to prompt comments]
139
140---
141
142*Author: [Name]*
143*Source: [Account Name]*
144```
145
146## Common Article Types
147
148| Type | Structure | Tone |
149|------|-----------|------|
150| **How-to** | Problem → Solution Steps → Examples | Helpful, practical |
151| **Listicle** | Intro → X Tips → Conclusion | Scannable, concise |
152| **Story-Driven** | Story → Insight → Application | Engaging, emotional |
153| **Opinion** | Provocative → Arguments → Evidence | Authoritative |
154| **Case Study** | Background → Challenge → Solution → Results | Analytical |
155
156## Writing Tips
157
158**Engagement:**
159- Speak directly to "you"
160- Ask rhetorical questions
161- Create emotional resonance
162- Use specific details
163
164**Readability:**
165- Write conversationally
166- Avoid jargon
167- Use simple words
168- Short sentences and paragraphs
169
170**Sharing Triggers:**
171- Include surprising insights
172- Create "a-ha!" moments
173- Make reader look smart sharing it
174- Provide practical tips
175
176## Common Mistakes
177
178| Avoid | Do Instead |
179|-------|------------|
180| Generic filler opening | Start with attention-grabbing hook |
181| Bury main point at end | State core message upfront |
182| Long paragraphs | Keep paragraphs 1-3 sentences |
183| Abstract concepts | Use specific examples |
184| No call to action | End with clear CTA |
185| Pure information | Include actionable takeaways |
186
187## Integration
188
189Reference `jackyshen-list-methods** skill for:
190- Pyramid Principle structure
191- NLP language patterns
192- ORID reflective questions
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