Brand Guidelines

Brand Guidelines

Apply official brand colors and typography to artifacts for consistent visual identity. Use for presentations, documents, and any content requiring brand styling.

Prerequisites

• Knowledge of brand color codes (hex values)
• Font files or system fonts specified by brand

Instructions

1. Apply Brand Colors

   • Dark: #141413 - Primary text and dark backgrounds
   • Light: #faf9f5 - Light backgrounds and text on dark
   • Mid Gray: #b0aea5 - Secondary elements
   • Light Gray: #e8e6dc - Subtle backgrounds
   • Accent Orange: #d97757
   • Accent Blue: #6a9bcc
   • Accent Green: #788c5d

2. Apply Typography

   • Headings (24pt+): Poppins font (Arial fallback)
   • Body text: Lora font (Georgia fallback)

3. Smart Font Application

   • Apply heading font to text 24pt and larger
   • Apply body font to smaller text
   • Preserve text hierarchy and formatting

4. Shape and Accent Colors

   • Non-text shapes use accent colors
   • Cycle through orange, blue, green accents
   • Maintain visual interest while staying on-brand

Error Handling

• If custom fonts unavailable, use fallback fonts
• Ensure sufficient contrast for readability
• Test on different backgrounds

Notes

• Uses RGB color values for precise brand matching
• Font management: automatic fallback to Arial/Georgia
• Preserves readability across all systems

Source: anthropics/skills