1---2name: ads-creative3description: Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".4---56# Cross-Platform Creative Quality Audit78## Process9101. Collect creative assets or performance data from active platforms112. Read `../ads/references/platform-specs.md` for creative specifications123. Read `../ads/references/benchmarks.md` for CTR/engagement benchmarks134. Read `../ads/references/scoring-system.md` for weighted scoring algorithm145. Evaluate creative quality per platform156. Assess cross-platform creative consistency167. Generate production priority recommendations1718## Per-Platform Assessment1920### Google Ads Creative21- RSA: ≥8 unique headlines, ≥3 descriptions per ad group22- RSA ad strength: "Good" or "Excellent"23- Pin usage: minimal and strategic (over-pinning kills RSA flexibility)24- Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image25- PMax asset groups: text + image + video + optional product feed26- YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)2728### Meta Ads Creative29- Format diversity: ≥3 formats active (image, video, carousel, collection)30- Creative volume: ≥5 creatives per ad set31- Fatigue detection: CTR declining >20% over 14 days = FAIL32- Video length: 15s max Stories/Reels, 30s max Feed33- UGC/testimonial content tested34- Advantage+ Creative enhancements enabled35- Headline under 40 chars, primary text under 125 chars3637### LinkedIn Creative38- Thought Leader Ads active, ≥30% budget for B2B39- Format diversity: ≥2 formats tested (single image, carousel, video, document)40- Video ads tested41- Creative refresh: every 4-6 weeks42- Professional tone appropriate for platform4344### TikTok Creative45- ≥6 creatives per ad group (Critical requirement)46- All video 9:16 vertical 1080x1920 (non-negotiable)47- Native-looking content (not corporate)48- Hook in first 1-2 seconds49- No creative active >7 days with declining CTR50- Spark Ads tested (~3% CTR vs ~2% standard)51- Sound-on optimization (never silent)52- Safe zone compliance: X:40-940, Y:150-147053- Trending audio used5455### Microsoft Creative56- RSA: ≥8 headlines, ≥3 descriptions57- Multimedia Ads tested (unique rich format)58- Ad copy optimized for Bing demographics (older, higher income, professional)59- Action Extension utilized (unique to Microsoft)60- Filter Link Extension tested6162## Creative Fatigue Detection6364### Signals of Fatigue65| Signal | Threshold | Action |66|--------|-----------|--------|67| CTR declining | >20% over 14 days | Refresh creative |68| Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative |69| Watch time declining (TikTok) | <3s average | New hook needed |70| QS declining (Google) | Drop of 2+ points | Refresh ad copy |71| Engagement rate drop | >30% decline | Full creative overhaul |7273### Refresh Cadence by Platform74| Platform | Recommended Refresh |75|----------|-------------------|76| Google Search | Every 8-12 weeks |77| Meta | Every 2-4 weeks |78| LinkedIn | Every 4-6 weeks |79| TikTok | Every 5-7 days (fastest fatigue) |80| Microsoft | Every 8-12 weeks |81| YouTube | Every 4-8 weeks |8283## Format Diversity Matrix8485Evaluate which formats are active per platform:8687| Format | Google | Meta | LinkedIn | TikTok | Microsoft |88|--------|--------|------|----------|--------|-----------|89| Static Image | RSA image ext | ✅ | ✅ | ❌ | Multimedia |90| Video | YouTube, PMax | ✅ | ✅ | ✅ (required) | ❌ |91| Carousel | ❌ | ✅ | ✅ | ❌ | ❌ |92| Collection | ❌ | ✅ | ❌ | ❌ | ❌ |93| Document | ❌ | ❌ | ✅ | ❌ | ❌ |94| Shopping | PMax, Shopping | Catalog | ❌ | Shop | Shopping |9596## Universal Creative Best Practices9798### Cross-Platform Safe Zone99- 900x1000px usable area works across all vertical placements100- Keep critical elements centered and within safe margins101- Test on mobile devices (75%+ of ad impressions are mobile)102103### Ad Copy Principles104- Lead with benefit, not feature105- Include clear CTA (what should they do next?)106- Match ad message to landing page (message match)107- Use numbers and specifics over vague claims108- Test emotional vs rational appeals109110### Video Production Standards111- H.264 codec, AAC audio, MP4 container112- Minimum 720p (1080p preferred)113- Subtitles/captions always (accessibility + sound-off viewing)114- Brand mention within first 5s (awareness) or at CTA (performance)115116## Output117118### Creative Quality Report119120```121Cross-Platform Creative Health122123Google: ████████░░ X/X checks passing124Meta: ██████████ X/X checks passing125LinkedIn: ███████░░░ X/X checks passing126TikTok: █████░░░░░ X/X checks passing127Microsoft: ████████░░ X/X checks passing128```129130### Deliverables131- `CREATIVE-AUDIT-REPORT.md` — Per-platform creative assessment132- Fatigue alerts (any creative past refresh cadence)133- Format diversity gaps per platform134- Production priority list (most impactful creative to produce next)135- Quick Wins (format conversions, CTA changes, Spark Ads setup)
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