menkesu Product Strategy Craft
When This Skill Activates
Claude uses this skill when:
- Creating product strategy
- Choosing target markets
- Defining competitive positioning
- Connecting tactics to strategy
Core Frameworks
1. Playing to Win (Lafley/Martin)
Five Choices:
- What is our winning aspiration?
- Where will we play? (market/segment)
- How will we win? (advantage)
- What capabilities must we have?
- What management systems are required?
2. Crossing the Chasm (Geoffrey Moore)
Beachhead Strategy:
- Choose ONE segment to dominate
- Become THE solution for that segment
- Expand from strength
Action Templates
Template: Product Strategy
# Product Strategy: [Product]
## Winning Aspiration
[What does winning look like in 3-5 years?]
## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]
**Not Playing:**
- [Segments we're avoiding and why]
## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]
## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]
## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]
**Next (6-18 months):**
- [Initiative]
**Later (18+ months):**
- [Initiative]
Quick Reference
🎯 Strategy Checklist
Define:
- Winning aspiration (vision)
- Where to play (market)
- How to win (advantage)
- Capabilities needed
Execute:
- Beachhead identified
- Roadmap connects to strategy
- Every feature ladders up
Key Quotes
Geoffrey Moore:
"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."
Playing to Win:
"Strategy is about choice. What will we do and what will we NOT do?"