Competitor Content Gap Analyzer
Crawl competitor blog sections and identify content opportunities your site is missing. Output a gap-scored topic list ready for content calendar planning.
Prerequisites
Collect from the user:
- Your website domain and current blog URL structure
- 3-5 competitor URLs (homepage or blog index)
- Industry/niche for topic classification
- Existing article list (optional — helps avoid suggesting topics you already cover)
Workflow
Step 1: Crawl Competitor Blog Index
For each competitor, visit their blog/sitemap and extract:
- All article titles
- Article URLs
- Publish dates (if available)
- H2 headings from each article (for topic depth analysis)
Step 2: Map to Topic Clusters
Classify every competitor article into one of these 8 B2B cluster types:
| # |
Cluster |
Match Keywords |
| 1 |
Educational |
what is, explained, types, uses, 101, basics, understanding |
| 2 |
Buying Guide |
how to choose, selection guide, buying guide, best X for |
| 3 |
Comparison |
vs, versus, compare, alternative, pros and cons, difference |
| 4 |
Specifications |
specifications, dimensions, standards, tolerance, technical |
| 5 |
Application Scenarios |
best for, for hotels, for retailers, for hospitals, use case |
| 6 |
Process/Quality |
manufacturing, quality control, how it's made, troubleshooting |
| 7 |
Certification/Compliance |
certification, ISO, CE, REACH, ASTM, compliance, testing |
| 8 |
Procurement/Supplier |
OEM, ODM, MOQ, lead time, factory audit, how to evaluate, supplier |
Step 3: Identify Content Gaps
For each competitor article, check if your site covers the same topic:
- Direct Gap: A competitor article with no equivalent on your site → score 100
- Partial Coverage: Your site touches the topic but not at the same depth → score 50
- Covered: Your site has a comparable article → score 0
Step 4: Score and Prioritize
Score each gap on:
| Factor |
Weight |
Scale |
| Topic Relevance |
30% |
1-10 (How relevant to your product/audience?) |
| Competitor Coverage |
25% |
1-10 (How many competitors cover it?) |
| Search Intent Match |
25% |
1-10 (Commercial/transactional intent = higher) |
| Timeliness |
20% |
1-10 (Recently published = more relevant) |
Priority Score = (Relevance × 0.30) + (Coverage × 0.25) + (Intent × 0.25) + (Timeliness × 0.20)
Step 5: Generate Content Calendar
Output a prioritized content plan:
| # |
Article Title (Suggested) |
Cluster |
Priority Score |
Competitors Covering |
Your Coverage |
Action |
| 1 |
[Title] |
[Type] |
85 |
3/5 |
None |
Write new |
| 2 |
[Title] |
[Type] |
72 |
2/5 |
Thin |
Expand existing |
Step 6: Competitor Coverage Map
Visual overview (text-based):
Topic Cluster Competitor A Competitor B Competitor C YOU
─────────────────────────────────────────────────────────────────────
Educational ████████ ████ ██████ ████
Buying Guide ████ ██████████ ████ ██
Comparison ██████ ████ ██████████ ░░░░ ← GAP
Specifications ██████████ ██████ ████ ░░░░ ← GAP
Application Scenarios ████ ██████ ██████████ ██████
Process/Quality ░░░░ ████ ██████ ░░░░ ← GAP
Certification ██ ██████ ████ ██████
Procurement ██████ ████ ██ ██
Output Deliverables
- Gap Scorecard — table of all competitor articles with gap/partial/covered status
- Priority Ranking — top 20 topics ranked by Priority Score
- Content Calendar — 12-week publishing plan with cluster coverage balance
- Coverage Map — ASCII chart showing topic coverage density per competitor per cluster
- Recommendations — quick-win topics (high score, easy to write) vs strategic plays (high score, requires research)
1---2name: competitor-content-gap-analyzer3description: Analyze competitor websites to identify content gaps your site doesn't cover. Crawls competitor blog URLs, extracts article titles/topics/H2s, maps coverage across topic clusters, and produces a prioritized content calendar with "they have it, we don't" gap scoring. Use when user wants to find content gaps against competitors, build a topic-driven content calendar, discover untapped keyword opportunities, or plan an article cluster strategy based on competitive intelligence.4---56# Competitor Content Gap Analyzer78Crawl competitor blog sections and identify content opportunities your site is missing. Output a gap-scored topic list ready for content calendar planning.910## Prerequisites1112Collect from the user:13- **Your website domain** and current blog URL structure14- **3-5 competitor URLs** (homepage or blog index)15- **Industry/niche** for topic classification16- **Existing article list** (optional — helps avoid suggesting topics you already cover)1718## Workflow1920### Step 1: Crawl Competitor Blog Index2122For each competitor, visit their blog/sitemap and extract:23- All article titles24- Article URLs25- Publish dates (if available)26- H2 headings from each article (for topic depth analysis)2728### Step 2: Map to Topic Clusters2930Classify every competitor article into one of these 8 B2B cluster types:3132| # | Cluster | Match Keywords |33|---|---|---|34| 1 | Educational | what is, explained, types, uses, 101, basics, understanding |35| 2 | Buying Guide | how to choose, selection guide, buying guide, best X for |36| 3 | Comparison | vs, versus, compare, alternative, pros and cons, difference |37| 4 | Specifications | specifications, dimensions, standards, tolerance, technical |38| 5 | Application Scenarios | best for, for hotels, for retailers, for hospitals, use case |39| 6 | Process/Quality | manufacturing, quality control, how it's made, troubleshooting |40| 7 | Certification/Compliance | certification, ISO, CE, REACH, ASTM, compliance, testing |41| 8 | Procurement/Supplier | OEM, ODM, MOQ, lead time, factory audit, how to evaluate, supplier |4243### Step 3: Identify Content Gaps4445For each competitor article, check if your site covers the same topic:4647- **Direct Gap**: A competitor article with no equivalent on your site → score 10048- **Partial Coverage**: Your site touches the topic but not at the same depth → score 5049- **Covered**: Your site has a comparable article → score 05051### Step 4: Score and Prioritize5253Score each gap on:5455| Factor | Weight | Scale |56|---|---|---|57| Topic Relevance | 30% | 1-10 (How relevant to your product/audience?) |58| Competitor Coverage | 25% | 1-10 (How many competitors cover it?) |59| Search Intent Match | 25% | 1-10 (Commercial/transactional intent = higher) |60| Timeliness | 20% | 1-10 (Recently published = more relevant) |6162**Priority Score** = (Relevance × 0.30) + (Coverage × 0.25) + (Intent × 0.25) + (Timeliness × 0.20)6364### Step 5: Generate Content Calendar6566Output a prioritized content plan:6768| # | Article Title (Suggested) | Cluster | Priority Score | Competitors Covering | Your Coverage | Action |69|---|---|---|---|---|---|---|70| 1 | [Title] | [Type] | 85 | 3/5 | None | Write new |71| 2 | [Title] | [Type] | 72 | 2/5 | Thin | Expand existing |7273### Step 6: Competitor Coverage Map7475Visual overview (text-based):7677```78Topic Cluster Competitor A Competitor B Competitor C YOU79─────────────────────────────────────────────────────────────────────80Educational ████████ ████ ██████ ████81Buying Guide ████ ██████████ ████ ██82Comparison ██████ ████ ██████████ ░░░░ ← GAP83Specifications ██████████ ██████ ████ ░░░░ ← GAP84Application Scenarios ████ ██████ ██████████ ██████85Process/Quality ░░░░ ████ ██████ ░░░░ ← GAP86Certification ██ ██████ ████ ██████87Procurement ██████ ████ ██ ██88```8990## Output Deliverables91921. **Gap Scorecard** — table of all competitor articles with gap/partial/covered status932. **Priority Ranking** — top 20 topics ranked by Priority Score943. **Content Calendar** — 12-week publishing plan with cluster coverage balance954. **Coverage Map** — ASCII chart showing topic coverage density per competitor per cluster965. **Recommendations** — quick-win topics (high score, easy to write) vs strategic plays (high score, requires research)
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