METAXGTSEOSEM WordPress SEO Auditor
Audit published or draft WordPress articles against SEO best practices. Output a scored report with specific, prioritized fix actions.
Audit Checklist: 8 Dimensions
1. On-Page SEO (Weight: 20%)
- Title tag includes primary keyword and is ≤ 60 characters
- Meta Description includes primary keyword and is ≤ 160 characters
- H1 matches or closely mirrors the title, includes primary keyword
- H2/H3 hierarchy is correct — no skipped levels, no orphaned H3s
- URL slug is clean: hyphen-case, includes primary keyword, ≤ 75 characters
- Primary keyword appears in first 100 words of body text
- Keyword density: 0.5-2.0% for primary, 0.3-1.0% for secondaries
- No keyword stuffing — check adjacency of repeated keyword instances
2. EEAT Signal Audit (Weight: 15%)
- Expertise: Does the article cite specific technical knowledge, engineering details, or professional credentials?
- Experience: Is there a real-world case study, project example, or hands-on insight?
- Authoritativeness: Are industry standards, certifications, or authoritative references cited?
- Trustworthiness: Are warranty info, contact details, certifications, and transparent pricing included?
- Author byline present and links to an author page with credentials?
3. GEO Readiness (Weight: 15%)
- TL;DR or executive summary present (50-80 words at top)
- Key Takeaways bullet list (3-5 items)
- At least one comparison table or step-by-step list
- FAQ section present with 4-6 Q&As using proper Question/Answer format
- Headings framed as questions users actually search (PAA optimization)
4. Technical SEO (Weight: 15%)
- Canonical URL is set and self-referencing
- Open Graph title, description, and image tags present
- Twitter Card tags present
- Article is in the XML sitemap
- robots meta is "index, follow" (not noindex)
- Page load speed: check for oversized images, missing lazy load
- Mobile viewport meta tag present
5. Schema Markup (Weight: 10%)
- Article schema present and valid
- FAQ schema present if article has FAQs
- HowTo schema present if article has step-by-step instructions
- No schema errors (validate against schema.org validator)
- Publisher/Organization info correctly filled
6. Internal & External Links (Weight: 10%)
- At least 3 internal links: product page, case page, contact page
- Anchor text is descriptive (not "click here" or "read more")
- At least 2-3 external links to authoritative sources
- External links open in new tab:
target="_blank" rel="noopener noreferrer" - No broken links (check HTTP status for every link)
- External link profile balanced (not all Wikipedia, not all commercial)
7. Content Quality (Weight: 10%)
- Word count ≥ 2500 for cornerstone content, ≥ 1500 for standard
- No AI cliché openings ("In today's fast-paced world", "In the ever-evolving landscape")
- No fluff phrases ("It is important to note that" — flagged for removal)
- Average sentence length ≤ 25 words
- Paragraph length ≤ 4 sentences
- Readability: Flesch Reading Ease ≥ 50
- Data claims backed by sources — flag any unsupported statistics
8. Image Audit (Weight: 5%)
- At least 1 image per 500 words
- Every image has descriptive Alt text (include keyword where natural)
- Image file names are descriptive (not IMG_001.jpg)
- Images are compressed and properly sized
- Key images have ImageObject schema
Score Calculation
| Dimension | Max Score | Weight |
|---|---|---|
| On-Page SEO | 20 | 20% |
| EEAT Signals | 15 | 15% |
| GEO Readiness | 15 | 15% |
| Technical SEO | 15 | 15% |
| Schema Markup | 10 | 10% |
| Links | 10 | 10% |
| Content Quality | 10 | 10% |
| Image Audit | 5 | 5% |
| Total | 100 | 100% |
Output Format
- Overall Score (X/100) with a grade: A (90+) / B (80-89) / C (70-79) / D (60-69) / F (<60)
- Dimension Breakdown — score per dimension with flagged items
- Priority Fix List — ranked by impact (Critical / High / Medium / Low):
- Critical: Fixes that directly block indexing or ranking (broken canonical, noindex, missing title)
- High: Strong ranking signals (missing H1 keyword, no EEAT, thin content)
- Medium: Optimization opportunities (add FAQ, optimize images, improve readability)
- Low: Nice-to-haves (Twitter cards, minor schema enhancements)
- Before/After Summary — what will change after applying Critical + High fixes
Execution
- Accept article URL or raw HTML/text as input
- If URL provided, fetch the page and extract: title, meta tags, headings, body text, schema blocks, all links, all images
- Run all 8 dimension checks against the extracted content
- Produce the scored report with the four output sections above