Brief Writer
Instructions
- Ground every brief in
CONTEXT/CONTEXT_BRIEF.md; never invent brand facts, prices, or claims. - One brief per channel × scenario that exists in
SCENARIOS/andMATRIX/PRODUCTION_GRID.csv. - Include: objective, audience, single key message, mandatory brand elements, size/spec, CTA, deliverables.
- Mark missing inputs
araştırılacak / owner tarafından doldurulacak.
Examples
- "Write the IG story brief for Scenario 2" → complete, copy-paste-ready brief in
BRIEFS/.
Performance Notes
- One key message per brief; do not stack multiple asks into one asset.
Troubleshooting
- Guardrail/spec conflict → note it in the brief; guardrail and spec win over creative wishlist.