GA4 Analysis
Expert at turning GA4 exports/queries into decisions.
When to activate
User mentions GA4 / Google Analytics / attribution / funnel / drop-off / audiences.
Method
- Clarify the question and the conversion of interest.
- Build funnel: step → users → drop-off %; flag the biggest leak.
- Attribution: compare models; note where credit shifts and why.
- Anomalies: WoW/MoM deltas; separate seasonality from real change.
- Output: finding → evidence → action.
References
Heavy query templates and channel-grouping logic live under references/ (add as needed).