Pitch Deck

Pitch Deck

Investor pitch deck structure, narrative arc, and slide-by-slide content.

Purpose

Create a compelling pitch deck that tells your startup's story and makes investors want to learn more. Focus on narrative, not slide design.

Workflow

Step 1: Gather Context

• Company, product, and stage
• What you're raising and at what valuation
• Traction metrics
• Team background
• Use of funds

Step 2: Deck Structure (10-12 slides)

1. Title: Company name, one-line description, your name
2. Problem: The pain point (make it visceral)
3. Solution: How you solve it (demo-worthy)
4. Market: TAM/SAM/SOM (credible, not fantasy)
5. Product: How it works (screenshots, demo)
6. Traction: Growth metrics, revenue, users, key milestones
7. Business Model: How you make money
8. Competition: Positioning map (why you win)
9. Team: Why you're the team to do this
10. Financials: Key metrics and projections
11. Ask: How much you're raising, use of funds, milestones
12. Appendix: Supporting data (optional)

Step 3: Write Slide Content

For each slide: headline, 3-5 bullet points or a key visual description, and speaker notes.

Step 4: Narrative Check

The deck should tell a story:

• Problem is painful → Solution is elegant → Market is huge → You're winning → Team can execute → Now is the time

Step 5: Common Mistakes Review

Flag issues:

• Too many slides
• No clear ask
• Unsubstantiated TAM
• Team slide missing relevant experience
• No traction data

Output Format

## Pitch Deck: [Company Name]

### Slide 1: Title
**Headline:** [text]
**Content:** [bullet points]
**Speaker notes:** [what to say]

[Continue for each slide]

### Narrative Arc
[Story summary]

Constraints

• 10-12 slides maximum — if you need more, you're not focused enough
• Every number must be defensible
• Don't make claims about market size without showing the math
• Be honest about stage and traction — investors see through exaggeration