Instantly Campaigns

Instantly Campaign Creation

Goal

Create three email campaigns in Instantly based on a client description and offers. Each campaign has A/B tested first emails and follow-up sequences.

Inputs

1. Client Description: Company name, industry, target audience, value proposition
2. Offers (optional): List of 3 offers. If not provided, will be generated.

Scripts

• ./scripts/instantly_create_campaigns.py - Creates campaigns via Instantly API
• ./scripts/read_sheet.py - Read lead data if needed

Process

1. Load Examples

Read .tmp/instantly_campaign_examples/campaigns.md for inspiration on personalization + social proof + offer structure.

2. Generate Campaigns

python3 ./scripts/instantly_create_campaigns.py \
  --client_name "ClientName" \
  --client_description "Description of the client..." \
  --offers "Offer 1|Offer 2|Offer 3" \
  --target_audience "Who we're emailing" \
  --social_proof "Credentials/results to mention"

3. Review Output

The script creates 3 campaigns (one per offer), each with:

• Email 1: Two A/B variants
• Email 2: Follow-up bump
• Email 3: Breakup email

Campaign Structure

Email 1 (A/B Split Test)

• Personalization hook ({{icebreaker}} or custom opener)
• Social proof (credentials, results)
• Offer (clear value proposition)
• Soft CTA

Email 2 (Follow-up)

• Brief, friendly bump
• Reference original email
• Restate value
• Clear CTA

Email 3 (Breakup)

• Short, direct
• Last chance framing
• Simple yes/no ask

Available Variables

• {{firstName}} - Lead's first name
• {{lastName}} - Lead's last name
• {{companyName}} - Lead's company
• {{casualCompanyName}} - Informal company name
• {{icebreaker}} - AI-generated icebreaker
• {{sendingAccountFirstName}} - Sender's first name

Edge Cases

• No offers provided: Generate 3 distinct offers from client description
• API errors: Script retries once, then fails with detailed error
• Rate limits: Handled with exponential backoff

Output

{
  "status": "success",
  "campaigns_created": 3,
  "campaign_ids": ["id1", "id2", "id3"],
  "campaign_names": ["Campaign 1", "Campaign 2", "Campaign 3"]
}

Environment

Requires in .env:

INSTANTLY_API_KEY=your_key
ANTHROPIC_API_KEY=your_key

API Learnings

• Schedule requires name field in each schedule object
• Timezone: Use America/Chicago (not all IANA values work)
• HTML: Instantly strips plain text outside HTML tags - wrap in <p> tags
• Model: Uses claude-opus-4-5-20251101 for generation