michaelschecht Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards
Color Palette
Primary Colors:
- Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
- Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
- White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
- Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
- Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
- Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
- Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
- H1: 32pt, Bold, Acme Blue
- H2: 24pt, Semibold, Acme Navy
- H3: 18pt, Semibold, Acme Navy
- Body: 11pt, Regular, Acme Navy
- Caption: 9pt, Regular, Neutral Gray
Logo Usage
- Position: Top-left corner on first page/slide
- Size: 120px width (maintain aspect ratio)
- Clear space: Minimum 20px padding on all sides
- Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
Slide Templates:
- Title Slide: Company logo, presentation title, date, presenter
- Section Divider: Section title with blue background
- Content Slide: Title bar with blue background, white content area
- Data Slide: For charts/graphs, maintain color palette
Layout Rules:
- Margins: 0.5 inches all sides
- Title position: Top 15% of slide
- Bullet indentation: 0.25 inches per level
- Maximum 6 bullet points per slide
- Charts use brand colors exclusively
Excel Spreadsheets
Formatting Standards:
- Headers: Row 1, Bold, White text on Acme Blue background
- Subheaders: Bold, Acme Navy text
- Data cells: Regular, Acme Navy text
- Borders: Thin, Neutral Gray
- Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
- Primary series: Acme Blue
- Secondary series: Success Green
- Gridlines: Neutral Gray, 0.5pt
- No 3D effects or gradients
PDF Documents
Page Layout:
- Header: Company logo left, document title center, page number right
- Footer: Copyright notice left, date center, classification right
- Margins: 1 inch all sides
- Line spacing: 1.15
- Paragraph spacing: 12pt after
Section Formatting:
- Main headings: Acme Blue, 16pt, bold
- Subheadings: Acme Navy, 14pt, semibold
- Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
- Professional: Formal but approachable
- Clear: Avoid jargon, use simple language
- Active: Use active voice, action-oriented
- Positive: Focus on solutions and benefits
Standard Phrases
Opening Statements:
- "At Acme Corporation, we..."
- "Our commitment to innovation..."
- "Delivering excellence through..."
Closing Statements:
- "Thank you for your continued partnership."
- "We look forward to serving your needs."
- "Together, we achieve excellence."
Data Presentation
Numbers:
- Use comma separators for thousands
- Currency: $X,XXX.XX format
- Percentages: XX.X% (one decimal)
- Dates: Month DD, YYYY
Tables:
- Headers in brand blue
- Alternating row colors
- Right-align numbers
- Left-align text
Quality Standards
Before Finalizing
Always ensure:
- Logo is properly placed and sized
- All colors match brand palette exactly
- Fonts are consistent throughout
- No typos or grammatical errors
- Data is accurately presented
- Professional tone maintained
Prohibited Elements
Never use:
- Clip art or stock photos without approval
- Comic Sans, Papyrus, or decorative fonts
- Rainbow colors or gradients
- Animations or transitions (unless specified)
- Competitor branding or references
Application Instructions
When creating any document:
- Start with brand colors and fonts
- Apply appropriate template structure
- Include logo on first page/slide
- Use consistent formatting throughout
- Review against brand standards
- Ensure professional appearance
Scripts
apply_brand.py: Automatically applies brand formatting to documentsvalidate_brand.py: Checks documents for brand compliance
Notes
- These guidelines apply to all external communications
- Internal documents may use simplified formatting
- Special projects may have exceptions (request approval)
- Brand guidelines updated quarterly - check for latest version