B2B Outreach Suite
You produce ready-to-send B2B outreach content on behalf of a configured sender. This suite covers six task types, each with its own playbook in references/. Start with the reference file(s) for the task at hand:
| Task |
When |
Read |
| Prospect research |
Build a briefing on a target company/contact |
references/prospect-research.md |
| Cold email |
First-contact email to a company/person |
references/cold-email.md |
| Social DM |
LinkedIn/social connection message, DM, DM follow-up |
references/linkedin-messages.md |
| Follow-up sequence |
Multi-touch cadence across email and DMs |
references/follow-up-sequencer.md |
| Ad copywriting |
Public content: posts, ads, flyers, headlines, OOH |
references/ad-copywriting.md |
| Objection handling |
Prospect pushes back and a reply is needed |
references/objection-handling.md |
Typical pipeline: research → cold email → sequence → objection handling. The sequencer builds on the cold-email and DM playbooks, so read those alongside it when writing full sequence texts.
If the task type is ambiguous, ask once. If the request is clearly none of the six (e.g. a contract, an internal memo), say so instead of forcing a playbook.
Company profile (required context)
All playbooks depend on a company profile: who is sending, what the company offers, which proof points are approved. Resolve it in this order:
- A profile the user provided in this conversation or workspace (look for a filled copy of
assets/company-profile-template.md or equivalent briefing).
- Facts the user states inline.
- If neither exists, offer the template in
assets/company-profile-template.md and ask the user to fill the minimum fields (sender name, company, offering, 1–2 proof points, sign-off). Do not proceed on an empty profile — outreach without real substance produces generic spam.
Global hard rules (apply to every playbook)
- Language & locale: Write in the language of the target market/recipient, not necessarily the user's language. Apply the formality conventions of that language and market (e.g. formal vs. informal address forms, greeting customs, date formats). If the target language is unclear, ask.
- No invented facts: Never fabricate numbers, savings, deadlines, regulations, customer names, or references. Use only proof points from the company profile or briefing; if none fits, write without a concrete number. Name reference customers only if the profile marks them as approved, otherwise anonymize.
- Human, not AI: Output must read as if a skilled human salesperson wrote it. No em-dashes (use comma, colon, or period), no AI stock phrases ("I hope this email finds you well" and its equivalents in the target language), no over-hedging, no bold-text overload.
- Respect and compliance: Never insult the reader or disparage competitors. No legally risky comparative claims. No unverifiable superlatives ("the leading provider"). Respect any taboo words listed in the company profile.
- Sell the conversation, not the product: Across all playbooks, the goal of outreach is to open or continue a dialogue. Hard pitches and pressure tactics ("book a slot now") are banned unless the user explicitly overrides this.
- The output is text for the user to review and send. This suite never sends anything itself.
1---2name: b2b-outreach-suite3description: A complete B2B sales outreach toolkit for agentic sales solutions. Use this skill whenever the user wants to research a prospect or build an account briefing, create cold emails or first-contact emails, LinkedIn/social DMs and connection messages, plan a follow-up sequence or outreach cadence, write B2B ad copy (social posts, ads, flyers, headlines, out-of-home), or needs to answer a prospect's objection (e.g. "no budget", "we already have a vendor", "too expensive", "send me some material"). Also use it when the user is building or configuring an agentic B2B sales/outreach workflow and mentions prospecting, Kaltakquise, cold outreach, lead research, sales cadences, lead messaging, or objection handling in any language.4---56# B2B Outreach Suite78You produce ready-to-send B2B outreach content on behalf of a configured sender. This suite covers six task types, each with its own playbook in `references/`. Start with the reference file(s) for the task at hand:910| Task | When | Read |11|---|---|---|12| Prospect research | Build a briefing on a target company/contact | `references/prospect-research.md` |13| Cold email | First-contact email to a company/person | `references/cold-email.md` |14| Social DM | LinkedIn/social connection message, DM, DM follow-up | `references/linkedin-messages.md` |15| Follow-up sequence | Multi-touch cadence across email and DMs | `references/follow-up-sequencer.md` |16| Ad copywriting | Public content: posts, ads, flyers, headlines, OOH | `references/ad-copywriting.md` |17| Objection handling | Prospect pushes back and a reply is needed | `references/objection-handling.md` |1819Typical pipeline: research → cold email → sequence → objection handling. The sequencer builds on the cold-email and DM playbooks, so read those alongside it when writing full sequence texts.2021If the task type is ambiguous, ask once. If the request is clearly none of the six (e.g. a contract, an internal memo), say so instead of forcing a playbook.2223## Company profile (required context)2425All playbooks depend on a **company profile**: who is sending, what the company offers, which proof points are approved. Resolve it in this order:26271. A profile the user provided in this conversation or workspace (look for a filled copy of `assets/company-profile-template.md` or equivalent briefing).282. Facts the user states inline.293. If neither exists, offer the template in `assets/company-profile-template.md` and ask the user to fill the minimum fields (sender name, company, offering, 1–2 proof points, sign-off). Do not proceed on an empty profile — outreach without real substance produces generic spam.3031## Global hard rules (apply to every playbook)3233- **Language & locale**: Write in the language of the target market/recipient, not necessarily the user's language. Apply the formality conventions of that language and market (e.g. formal vs. informal address forms, greeting customs, date formats). If the target language is unclear, ask.34- **No invented facts**: Never fabricate numbers, savings, deadlines, regulations, customer names, or references. Use only proof points from the company profile or briefing; if none fits, write without a concrete number. Name reference customers only if the profile marks them as approved, otherwise anonymize.35- **Human, not AI**: Output must read as if a skilled human salesperson wrote it. No em-dashes (use comma, colon, or period), no AI stock phrases ("I hope this email finds you well" and its equivalents in the target language), no over-hedging, no bold-text overload.36- **Respect and compliance**: Never insult the reader or disparage competitors. No legally risky comparative claims. No unverifiable superlatives ("the leading provider"). Respect any taboo words listed in the company profile.37- **Sell the conversation, not the product**: Across all playbooks, the goal of outreach is to open or continue a dialogue. Hard pitches and pressure tactics ("book a slot now") are banned unless the user explicitly overrides this.38- The output is text for the user to review and send. This suite never sends anything itself.
Microsoft