Powerbi Report Design

Power BI Report Design Skill

This skill provides design guidance for Power BI reports. It commits a design identity (tone + signature), routes user requests to the right archetype per page, and applies cross-cutting design principles (color, typography, iconography, layout, interactivity, accessibility).

Scope boundary — This skill decides what a report should look like and why. It does not write PBIR files. After producing a design contract, hand off to powerbi-report-authoring for all file mechanics: page/visual creation, theme registration, expression encoding, formatting objects, and validation.

Must/Prefer/Avoid

MUST

• Inspect the semantic model or available fields before making design decisions.
• Produce concrete design choices: tone, signature, page archetype, chart rationale, layout direction, color, typography, and accessibility considerations.
• Hand off file mechanics to powerbi-report-authoring; this skill does not edit PBIR.

PREFER

• Ask only for missing design inputs that materially affect the outcome.
• Use reference files on demand instead of loading the full design catalog.
• Emit a structured Design Brief: when the design will be implemented.

AVOID

• Do not create pages, visuals, filters, themes, or PBIR files directly.
• Do not provide vague "make it modern" guidance without concrete layout/color/chart decisions.
• Do not replace the planning workflow for broad create/build requests.

Topic Files and Examples

This root file covers the end-to-end workflow, theme, gotchas, and the design contract template. Read the topic files as needed:

Workflow

Step 0 — Data-First Investigation

Inspect the semantic model before making any design decision. Use the Semantic Model MCP server if available, or read .tmdl files directly. Sample top-N rows per table to understand distributions, cardinality, and magnitudes. Catalog tables, columns, measures, hierarchies, and relationships. Map each measure+dimension to the analytical question it answers.

Step 1 — Design Identity

Before routing archetypes or picking charts, commit to a tone and signature. The tone captures the report's feel; the signature is the one defining visual move that recurs across pages. If the prompt lacks a specific identity, use references/tone-catalog.md and references/signatures.md to choose, remix, or author a tone/signature. Do not force-fit catalog entries; the requirement is a concrete identity that drives palette, typography, layout, and recurring visual treatment. For brownfield redesigns, read references/brownfield.md and capture both current and target tone/signature.

Step 2 — Archetype Router

Route per page, not per report. Even a single broad request ("a report covering everything about our business") usually decomposes into pages with different audiences, purposes, and cadences — and therefore different archetypes. Treat each page as an independent routing decision.

When the signal is ambiguous, default to Analytical Canvas — it is the most flexible archetype and degrades gracefully.

Vague prompts: ASK before routing. A prompt is vague if audience, purpose, page count, or filtering depth is missing. When vague, stop and offer 2–3 concrete named options in user-facing terms (never expose archetype names). Each option references a specific archetype + variant combination tailored to what's in the semantic model from Step 0. If the user picks, proceed; if still unsure, ask one narrowing follow-up; after at most two rounds, pick the best option, document the assumption in variant_rationale, and proceed.

Then pick a layout variant. Each archetype reference file ships 2–3 layout variants (A / B / C) with a selection table keyed on data signals. Walk the variant selection table per page using the data shape from Step 0. Do NOT default to variant A out of habit. Record the variant + the data signal that drove the pick (layout_variant + variant_rationale in the Design Brief: YAML).

Treat archetype zones as advisory, not mandatory. A variant is a layout starting point, not a required component checklist. Every card, callout, annotation, and context tile must earn its space by answering a distinct analytical question. If the semantic model lacks the needed derived insight (delta, variance %, rank shift, exception threshold, comparison baseline, or dynamic explanatory text), drop or repurpose that zone rather than filling it with a duplicate absolute measure.

For multi-page reports, see references/archetype-composition.md — common compositions (Executive + Drill, Ops + Detail, Story + Evidence, Multi-domain) + cross-page variant rotation rules. Avoid mono-archetype reports; same-archetype pages must rotate variants where data signals support it.

Step 3 — Chart Selection

Read references/chart-selection.md to match each analytical question to the right visual type. Respect the encoding hierarchy: position → length → angle → area → hue. Sample the data first — a line chart with flat lines or a bar chart with two bars indicates the wrong visual choice.

Step 4 — Visual Configuration

Read references/visual-cookbook.md for per-visual-type rules: sort order, color strategy, label placement, axis config, and conditional formatting. These rules determine whether charts look professional or amateur. Read references/layout.md before placing visuals on the canvas.

Step 5 — Theme

Adapt the report theme to the design identity from Step 1. For generated reports, start from assets/base.json or preserve its critical per-type safeguards when creating an adapted custom theme: textbox padding/background/border overrides, cardVisual zero padding/card spacing, table grow-to-fit styling, hidden visual headers, and type-specific chart defaults. Do not replace these with a blunt wildcard visualStyles["*"]["*"].padding / background unless every affected visual type is checked and overridden. If the report already has a theme, preserve it unless the user asked for a theme swap or brand refresh. For full mechanics of theme registration — including how to choose the $schema version when adapting assets/base.json — use the powerbi-report-authoring skill.

Step 6 — Canonical Design Contract

Emit a structured Design Brief: YAML block. This is the contract with powerbi-report-authoring. Populate every field with concrete values from Steps 0-5 and include a mechanical layout_contract per page.

When this skill is used inside the planner workflow, embed this YAML block in _brief/report-spec.md under a "Canonical design contract" section. For the full template, field rationale, brownfield current/target fields, minimal-brief escape hatch, page-level mechanical schema, examples, and validation checklist, read references/design-brief.md.

The contract must have a design provenance marker (generated_by: powerbi-report-design) and contract_version. Greenfield reports default to FHD (1920 x 1080) unless the user asks for another size; brownfield reports preserve the existing canvas unless resize is approved. Do not hand off a non-trivial page until its layout_contract has a page_title placement, a reserved header/slicer band or justified filter rail, a space_audit, and non-overlapping regions/placements.

Keep this minimal shape in mind; use references/design-brief.md for the full template and validation rules:

Design Brief:
  generated_by: powerbi-report-design
  contract_version: 1
  mode: greenfield
  design_identity: { tone: <tone>, signature: <signature> }
  pages:
    - name: <descriptive insight title>
      role: <landing | detail | drillthrough | tooltip>
      archetype: <Executive | Analytical | Operational | Narrative | Comparative>
      layout_variant: <A | B | C>
      variant_rationale: <one sentence: which data signal drove this pick>
      layout_contract:
        canvas: { width: 1920, height: 1080, margin: 32, gutter: 24, snap: 8 }
        grid:
          columns: 12
          rows: 12
          regions:
            header:  [1, 1, 9, 2]
            filters: [9, 1, 13, 2]
            body:    [1, 2, 13, 13]
        placements:
          - id: page_title
            region: header
            kind: textbox
            text: <descriptive insight title>
          - id: <visual_or_slicer_id>
            region: <defined region>
            kind: <cardVisual | barChart | lineChart | tableEx | slicer | azureMap | ...>
            purpose: <one analytical question>
            field_bindings: <Table[Field] or role map>
        space_audit:
          content_cell_count: <cells after excluding reserved header/slicer/rail>
          placed_cell_count: <cells covered by regions with placements>
          empty_cell_pct: <0-100>
          unplaced_regions: []
          largest_region: { name: <region>, pct_of_content: <0-100> }
          balance_rationale: <why region sizes match analytical priorities>

Minimal-brief escape hatch (trivial single-visual asks): 3 lines suffice — mode, design_identity { tone, signature } (or unchanged in brownfield), and the one decision. See references/design-brief.md for examples.

Step 7 — Review and Handoff

Before handing off, read references/design-brief.md and references/pre-flight-checklist.md, then critically review the design contract against both. For brownfield, also walk the brownfield-specific items in references/brownfield.md. Fix problems before handing off.

If you can get an independent review (a separate reasoning pass or a colleague), do so — layout gaps, missing slicers, monochrome charts, raw field names, and tone-not-propagated failures are easiest to catch with fresh eyes.

Once the contract passes the checklist, hand off to powerbi-report-authoring for implementation.

Gotchas

Non-obvious issues that cause reports to look broken or indistinct. Check each one.

Tone declared but never propagated — A brief that says tone: editorial newsroom but ships the same typography, palette, and gridline/border treatment as every other report. The tone has to show up in concrete visual choices. Walk the tone-catalog row's downstream-choices column.

Page background — Use an intentional page surface on every page; avoid white canvas + white visual containers, which creates flat, borderless visuals that bleed into the background. Authoring owns the exact page.json mechanics.

No overlap / clipped controls — No visual bounding boxes may overlap unless the overlap is explicitly intentional (for example, an annotation shape behind a chart). Top-bar slicers share a reserved title/slicer band: the page title remains the left anchor and slicers sit to the right. Charts/cards start below that band, not underneath it. Raising slicer z-order is not a substitute for non-overlapping layout.

Redundant callouts — A side callout or KPI context tile that repeats the same absolute measure already shown in the adjacent chart is noise. Callouts need insight_basis / callout_value_basis tied to a derived comparison, threshold, rank, anomaly, or generated narrative; otherwise remove the callout and give the space to a chart, table, filter context, or annotation that adds information.

Temporal slicer grain — Do not reflexively choose a full-date Between slicer just because a date column exists. For executive pages and annual-grain data, use a Year dropdown/tile unless users need day/month range exploration and the column is a renderable Date/DateTime field.

Textbox scrollbar — Textboxes need enough height for their font size plus any VCO/theme padding or Desktop renders a scrollbar. Height formula: max(18, ⌈fontSize × 25/16⌉) + padding_top + padding_bottom. If the theme uses wildcard padding, add a textbox-specific zero-padding override or increase the textbox height.

Color-map contract — Every measure-bound visual must follow Design Brief.color_map. measure_match means exact base color reuse across cards, lines, bars, maps, and tables; gradient means tint → base for that same measure. Audit the built report for mismatches before handoff.

Monochrome bars — Single-measure bar charts can render all bars in one color because PBI assigns palette colors by series, not by category. If category contrast matters, specify the intended per-category or gradient treatment in the brief and let authoring handle the mechanics. Do not work around this by duplicating the same field as both category and legend.

Raw field names — Agents consistently leave raw database names like method_category, customer_id, Count of order_line_id, or date_of_enrolment on axes, headers, and legends. Check every axis label, column header, legend entry, and card label. Set human-readable display names on every field.

Display names for aggregations — Use descriptive names like "Total Fights" or "Students", not "Sum of fight_key" or "Count of student_id". Set via displayName in the projection or via axis title override.

Percentage formatting — Rates stored as decimals (e.g., 0.53) should display as "53%", not "0.53". Set the number format string to "0%" or "0.0%" on the relevant visual property.